IF I CAN DREAM Set for Launch Early in 2010

New entertainment venture opens up Hollywood to the world

Dec 16, 2009, 19:00 ET from 19 Entertainment

LOS ANGELES, Dec. 16 /PRNewswire/ -- IF I CAN DREAM is the first of a new generation of post reality entertainment. It will document the authentic story of five young people who dream of success in Hollywood, revealing every moment of triumph and struggle along the way. IF I CAN DREAM will allow viewers to interact with the individuals and narrative in real time and offer open access to an entertainment experience in a way that has not been attempted before.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091216/LA27475LOGO)

IF I CAN DREAM will launch across multiple platforms including online, radio, TV and mobile handsets from early 2010. It will be seen live 24/7 at www.ificandream.com with a recap show available for viewers around the world at the end of each week. The project will be produced by Simon Fuller's 19 Entertainment, a fully owned subsidiary of CKX, Inc. (Nasdaq: CKXE), and partnered by a ground breaking distribution platform that combines Hulu with Clear Channel (radio/digital) and MySpace (online). IF I CAN DREAM is supported by PepsiCo and Ford Motor Company.

IF I CAN DREAM will give viewers a documentary-like look at what it takes to achieve success and recognition in Hollywood in 2010. The viewer will watch as an initial group of five young people - a musician, an actor, two actresses and a model - leave their hometowns and live together high up in the Hollywood Hills. Their every move will be streamed live online as they rehearse, write music, socialize and plan their careers. Innovative camera and sensor technology will allow a global audience to interact with the aspiring performers through text, blogs, MySpace, twitter and facebook as the action unfolds in real-time--something that has never been attempted on a global scale before.

The opinions and points of view of the viewing audience will be recorded through blogs and video messages on www.ificandream.com allowing the aspiring performers to test ideas, rehearse and audition in front of their audience. As the experience evolves, the community around IF I CAN DREAM will introduce new hopefuls, as well as visitors and other participants. In this way IF I CAN DREAM will become an interactive cultural experiment, opening up the American Dream and democratizing the process of the making of a star.

IF I CAN DREAM will open doors, as the aspiring performers will be given access to the best acting, vocal, music and modeling coaches in the business, but it will be up to each member to walk through the doors.

The storyline of IF I CAN DREAM will be driven by the real life narrative of the lives of the individual members, so when one of them leaves - to go on tour, to shoot a part in a movie, because they've been dropped or simply because they want out - their place will be taken by a new hopeful who will be chosen by the public via an open audition process.

IF I CAN DREAM is tailor-made for a new generation who broadcast all aspects of their lives to the public via their mobile phones, MySpace updates , facebook updates and their tweets. It's entertainment for the social networking set -- unfiltered and unvarnished.

In the process, the new stars of tomorrow are created by a new generation of entertainment fans from around the world.

Simon Fuller, creator of IF I CAN DREAM, comments:

"I am determined to continue challenging convention and pushing the boundaries of mainstream entertainment. The next frontier is the video world of authentic real time interaction. IF I CAN DREAM experiments with technology to provide for the first time a complete open door opportunity that allows the viewer to experience reality in a way never before attempted. It is time the public got to see the truth behind what it takes to launch the careers of young artists who have a dream that one day on pure merit they can be professional entertainers and gain the recognition they crave. This is the dawning of a new age."

    For further information contact:

    19 LA:              Roger Widynowski, rogerw@19entertainment.com,
                         tel: 310-461-1788
    19 London:          Clare Cooke, clare@19.co.uk, tel: +44 207-801-1986
    Hulu:               Christina Lee, Christina@hulu.com, tel: 310-571 -4759
    Clear Channel:      Lisa Dollinger, lisadollinger@clearchannel.com,
                         tel: 210-832-3348

    MySpace:            Tiffany Duersch, tduersch@myspace-inc.com,
                         tel: 310-969-7689
    Ford Motor Company: Angie Kozleski, akozlesk@ford.com, tel: 313-323-1984
    Pepsi:              Nicole Bradley, nicole.bradley@pepsi.com,
                         tel: 914-253-2000

SOURCE 19 Entertainment