Increasing Online Purchases Through Special Offers

Apr 26, 2001, 01:00 ET from Oracle Corporation

    REDWOOD SHORES, Calif., April 26 /PRNewswire/ --
 ( http://www.oracle.com/tellmemore/?662298 ) How can companies stimulate
 online purchasing and increase revenue through their own storefronts?  Through
 campaign automation with Oracle(R) iMarketing, an application module bundled
 with Oracle iStore.  Campaign automation allows merchants to create various
 offers on select products that can be targeted at specific customer segments.
 Personalized ads help merchants create special offers and build relationships
 with customers.  These ads can be placed anywhere on the storefront and are
 personalized to each customer segment, making it easier and faster for
 customers to shop and run.  Companies can benefit from creating these ads for
 special offers because it will improve brand awareness for the product and the
 company while stimulating customer purchasing habits and increasing online
 revenue in the process.
     Oracle is a registered trademark of Oracle Corporation (Nasdaq:   ORCL).
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X88887530
 
 

SOURCE Oracle Corporation
    REDWOOD SHORES, Calif., April 26 /PRNewswire/ --
 ( http://www.oracle.com/tellmemore/?662298 ) How can companies stimulate
 online purchasing and increase revenue through their own storefronts?  Through
 campaign automation with Oracle(R) iMarketing, an application module bundled
 with Oracle iStore.  Campaign automation allows merchants to create various
 offers on select products that can be targeted at specific customer segments.
 Personalized ads help merchants create special offers and build relationships
 with customers.  These ads can be placed anywhere on the storefront and are
 personalized to each customer segment, making it easier and faster for
 customers to shop and run.  Companies can benefit from creating these ads for
 special offers because it will improve brand awareness for the product and the
 company while stimulating customer purchasing habits and increasing online
 revenue in the process.
     Oracle is a registered trademark of Oracle Corporation (Nasdaq:   ORCL).
 
                      MAKE YOUR OPINION COUNT - Click Here
                http://tbutton.prnewswire.com/prn/11690X88887530
 
 SOURCE  Oracle Corporation

RELATED LINKS

http://www.oracle.com