InfoInterActive Launches Branded Call Management Solution to New Reseller Channels

InfoInterActive's new Private Label Program provides turnkey call

management solution for mid-size ISPs and telephone companies



Apr 04, 2001, 01:00 ET from InfoInterActive Inc.

    BALTIMORE, MD, April 4 /PRNewswire/ - InfoInterActive Inc. (TSE: IIA,
 Nasdaq:   IIAA), the leading telecommunications software and service provider of
 Internet call management and IP Telephony services, announced today the launch
 of its Private Label Program aimed at Internet Service Providers (ISPs) and
 small to medium size telephone companies and announces its first reseller
 partner for the program. This new reseller program, unveiled today at ISPCon
 in Baltimore, helps companies harness the power and popularity of a proven
 revenue-generating service with Internet Call Manager (ICM). Using the
 industry-leading ICM service enhances their brand and increases customer
 retention without having to make significant capital investments.
     Ideal for ISPs, smaller telephone companies, on-line retailers, virtual
 communities and portals, the Private Label Program provides a reseller-branded
 version of the award-winning, Internet Call Manager service, providing one of
 the "stickiest" services available today under their own brand, generating
 immediate subscription revenue. InfoInterActive handles every technical detail
 of deployment, from sign-up and software distribution to back office and Call
 Forward activation in as little as 2-3 weeks. This approach frees companies to
 concentrate on marketing Internet Call Manager and enhancing their business
 model.
     "Our new Private Label Program is a perfect fit for ISPs and telephone
 companies looking for an Internet call management package that is inexpensive
 to offer and quick to market, and is built on InfoInterActive's established
 business model," says Lisa Hartling, director of partner services at
 InfoInterActive. "With minimal customization, this program provides a value-
 added service that is a 'must have' for Internet users."
     The first company to sign up for the program is TCSN.net, the largest
 local Internet provider in central California who sees the Private Label
 Program as an important addition to its service offering. "Margins are
 shrinking, competition is fierce and differentiating ourselves with something
 other than price is tough," says Arnie Fitton, president of TSCN. "Internet
 Call Manager is a simple, low-cost solution which will help us attract new
 customers, enhance customer loyalty and reduce churn while reinforcing and
 enhancing our brand."
     Internet Call Manager is the world's first and foremost Internet call
 management service. It allows Internet users to monitor and manage incoming
 telephone calls while on-line. Since its launch in 1997, ICM has handled
 millions of calls that otherwise would have been missed. Internet Call Manager
 can be used to bundle with existing products achieving volume discounts faster
 for better profits or sell as a standalone service.
     For companies that want to develop ongoing new revenue streams with
 minimal capital investment, the Private Label Program offers a comprehensive
 turn-key service with on-line customer service, Web-based technical support,
 branded ICM call pop software client, extending the partners branded reach,
 technical deployment and a detailed marketing support service. The Private
 Label Program leverages the strong business model and experience developed by
 InfoInterActive and helps these companies take advantage of a world-class
 service supported by the industry's leader in Internet call waiting services.
     Interested companies should visit www.infointeractive.com/plp for further
 details and contact information.
     InfoInterActive is the leading communications applications service
 provider, creating products and services that leverage the integration of
 telephone, wireless and Internet networks. In 1997, InfoInterActive defined
 the Internet call waiting industry with the patented invention of its flagship
 product Internet Call Manager. Its products are the evolution of how consumers
 use telephone features by integrating those features with new technologies,
 such as the personal computer. The company markets its products worldwide
 through its network of partners which include Verizon Communications, Intel,
 TELUS, ADC, Prodigy and many others. Further information available at
 www.infointeractive.com.
 
      This report may contain certain forward-looking statements that relate
 to future events or future business and financial performance. Such statements
 can only be predictions and the actual events or results may differ from those
 discussed. The company cautions that these statements are subject to important
 factors that could cause actual results to differ materially from those
 expressed or implied in such forward-looking statements and are more fully
 discussed in periodic reports filed with Securities and Exchange Commission.
 
 
 

SOURCE InfoInterActive Inc.
    BALTIMORE, MD, April 4 /PRNewswire/ - InfoInterActive Inc. (TSE: IIA,
 Nasdaq:   IIAA), the leading telecommunications software and service provider of
 Internet call management and IP Telephony services, announced today the launch
 of its Private Label Program aimed at Internet Service Providers (ISPs) and
 small to medium size telephone companies and announces its first reseller
 partner for the program. This new reseller program, unveiled today at ISPCon
 in Baltimore, helps companies harness the power and popularity of a proven
 revenue-generating service with Internet Call Manager (ICM). Using the
 industry-leading ICM service enhances their brand and increases customer
 retention without having to make significant capital investments.
     Ideal for ISPs, smaller telephone companies, on-line retailers, virtual
 communities and portals, the Private Label Program provides a reseller-branded
 version of the award-winning, Internet Call Manager service, providing one of
 the "stickiest" services available today under their own brand, generating
 immediate subscription revenue. InfoInterActive handles every technical detail
 of deployment, from sign-up and software distribution to back office and Call
 Forward activation in as little as 2-3 weeks. This approach frees companies to
 concentrate on marketing Internet Call Manager and enhancing their business
 model.
     "Our new Private Label Program is a perfect fit for ISPs and telephone
 companies looking for an Internet call management package that is inexpensive
 to offer and quick to market, and is built on InfoInterActive's established
 business model," says Lisa Hartling, director of partner services at
 InfoInterActive. "With minimal customization, this program provides a value-
 added service that is a 'must have' for Internet users."
     The first company to sign up for the program is TCSN.net, the largest
 local Internet provider in central California who sees the Private Label
 Program as an important addition to its service offering. "Margins are
 shrinking, competition is fierce and differentiating ourselves with something
 other than price is tough," says Arnie Fitton, president of TSCN. "Internet
 Call Manager is a simple, low-cost solution which will help us attract new
 customers, enhance customer loyalty and reduce churn while reinforcing and
 enhancing our brand."
     Internet Call Manager is the world's first and foremost Internet call
 management service. It allows Internet users to monitor and manage incoming
 telephone calls while on-line. Since its launch in 1997, ICM has handled
 millions of calls that otherwise would have been missed. Internet Call Manager
 can be used to bundle with existing products achieving volume discounts faster
 for better profits or sell as a standalone service.
     For companies that want to develop ongoing new revenue streams with
 minimal capital investment, the Private Label Program offers a comprehensive
 turn-key service with on-line customer service, Web-based technical support,
 branded ICM call pop software client, extending the partners branded reach,
 technical deployment and a detailed marketing support service. The Private
 Label Program leverages the strong business model and experience developed by
 InfoInterActive and helps these companies take advantage of a world-class
 service supported by the industry's leader in Internet call waiting services.
     Interested companies should visit www.infointeractive.com/plp for further
 details and contact information.
     InfoInterActive is the leading communications applications service
 provider, creating products and services that leverage the integration of
 telephone, wireless and Internet networks. In 1997, InfoInterActive defined
 the Internet call waiting industry with the patented invention of its flagship
 product Internet Call Manager. Its products are the evolution of how consumers
 use telephone features by integrating those features with new technologies,
 such as the personal computer. The company markets its products worldwide
 through its network of partners which include Verizon Communications, Intel,
 TELUS, ADC, Prodigy and many others. Further information available at
 www.infointeractive.com.
 
      This report may contain certain forward-looking statements that relate
 to future events or future business and financial performance. Such statements
 can only be predictions and the actual events or results may differ from those
 discussed. The company cautions that these statements are subject to important
 factors that could cause actual results to differ materially from those
 expressed or implied in such forward-looking statements and are more fully
 discussed in periodic reports filed with Securities and Exchange Commission.
 
 
 SOURCE InfoInterActive Inc.