Innovations Galore: An Update Over New Features - Report on Facebook

Aug 10, 2015, 09:20 ET from

NEW YORK, August 10, 2015 /PRNewswire/ --

ACI Association has initiated research coverage on Facebook, Inc. (NASDAQ: FB). Select highlights from the internally released reports are being made available to the general public (included below), with access to the entirety of the research available to new members.

Today, membership is open to readers on a complementary basis at the following URL:  

Highlights from our FB Report include:

  • About News Feed - On July 31, 2015, the online social networking service provider, Facebook, Inc. published an update over a tool on its website, News Feed. According to the Company, the main purpose of News Feed is to show a user, the content that matters to him the most.  It is basically the actions that people take on Facebook i.e. the likes, comments and sharing of a post, which helps the Company to determine what they should show at the top of a user's News Feed. In order to have a better understanding of the kind of stories the user doesn't enjoy, the Company has offered an option to hide stories from their News Feeds.
  • A Better Understanding of 'Hide' - This option allows the users to hide stories they don't like, however, it was observed that most of them use this feature very occasionally. Hiding something is usually a strong indication that someone didn't want to see a particular post, said the Company while elaborating more on 'Hide'. Besides, there is a small group of users on Facebook who choose to hide almost every post in their News Feed even after liking or commenting on them. For such a group, hiding a story is not a very strong negative signal, as is very likely that these people may still want to see similar stories in future. The Company informed that they have made a small update to News Feed for this group only. Through this update to News Feed, Facebook aims to serve this small group better, by not taking into account their 'Hide' as strongly as they used to. As a result, this group of people has started seeing more stories from the Pages and friends they are connected to than in the past. Overall, this tweak helps this group see more of the stuff they are interested in.
  • Another New Feature:   'Security Checkup' - Previously on July 30, 2015, Facebook published another update over Security Checkup. With an objective to provide its users a safe experience, the Company has provided optional security controls that can be turned on for added protection. From July 30 onwards, users would be able to try a new tool known as Security Check-up that would allow them to find and use the security controls for their account. Moreover, in next few weeks, they would also see a reminder at the top of their News Feed which would prompt them to check their security settings. Facebook said that they want everyone to have a safe experience on Facebook, and to ensure that, they have dedicated teams and intelligent security systems working around the clock. The news Security Checkup option is available globally on desktop/laptops.

To find out how this influences our rating on Facebook, Inc., read the full report in its entirety here:


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