Innovative Distributor Solution Streamlines Incentives, Boosts Profitability

Aug 13, 2015, 08:30 ET from ITA Group

WEST DES MOINES, Iowa, Aug. 13, 2015 /PRNewswire/ -- ITA Group, a worldwide leader in employee and channel engagement, announces the release of AMP: The Distributor Solution—the tool every distributor needs to produce amplified loyalty and profits in their incentive program.

With cutting-edge technology that features a central portal that houses incentive efforts, distributors can easily cut down on administrative effort. And, with real-time reporting, AMP gets the aggregated information distributors need to excite their stakeholders.

"The incredible part about AMP is its simplicity, along with its tracking features. It's a central portal that houses all incentive efforts, regardless of the award type, and allows distributors to monitor funding through redemption," said Maggie Wenthe, Solution Manager at ITA Group. "Until now, businesses have never had the option to have both tracking and simplicity in their incentive programs."

From the ground up, AMP is designed to optimize loyalty from distributors' most important channel partners. The relationship-focused solution delivers significant value to manufacturers, distributors and customers at the same time.

"Distributors are primed to help their manufacturer partners flourish and deliver results with their customers," said Wenthe. "But without a strong marketing management system behind the scenes, they can lose that upper hand."

The channel environment is changing, and AMP empowers users to take control and maximize the financial impact before their competition does. With a centralized marketing management system, AMP puts distributors in the driver's seat for revenue growth with the power to track and report at levels they've never been able to report on before.

"Channel incentives have a lot of moving parts," said Wenthe, "and AMP stores them all in one place. It helps identify the right strategy for your team, hit the right targets, strengthen partner relationships and maximize profits."

"Distributors are more than just middlemen," added Wenthe. "They've got a crucial spot in the channel, and AMP helps them harness and manage the power of incentives. It's a win for distributors, manufacturers and customers alike."

To find out how you can amplify loyalty and profitability within your organization, visit

ITA Group creates and manages events, incentives and recognition programs that align and motivate your people. Headquartered in West Des Moines, Iowa, ITA Group has operations in every region of the United States.

AMP Quick Facts:

  • Provides timely information to stakeholders with easy reporting
  • Streamlines promotion facilitation with a centralized online platform for your program
  • Offers incredible brand exposure for sponsors
  • Simplifies messaging and aligns program goals to create an incredible reward experience

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