SEATTLE, Jan. 28 /PRNewswire/ -- Innovyx (www.innovyx.com), an email service provider that deploys email campaigns and customer communications programs for agencies and Global 2000 companies, has announced a major new release of Dialogue 1to1, the company's proprietary email technology platform.
With new features including social networking, an email deliverability reporting dashboard, an enhanced level of email quality assurance and more, Dialogue version 8.0 is designed to enhance the customer experience while providing maximum ROI of clients' email marketing programs.
"Permission-based email marketing and communications programs should enhance the customer experience," said Derek Harding, founder and CEO of Innovyx, which is a division of Omnicom's Star Marketing Group. "According to recent studies, up to 20% of all emails never reach a recipient's inbox. Our latest release addresses this issue. Additional features such as social networking enhance the way email marketers communicate with their customers."
Social Networking Helps Solidify Customer Relationships
Clients now can leverage the power of social media to maximize email campaigns through Dialogue 1to1's social networking feature, which allows recipients to quickly and easily share messages through Facebook, Twitter, MySpace and LinkedIn.
The system tracks and reports the results of recipients' sharing activity, including number of times a message is shared and with which networks, and click-through activity on shared messages. This feature within Dialogue 1to1 will help clients:
- maximize marketing reach as recipients become brand advocates
- gain more insight on customer loyalty by identifying which customers are sharing information
- evaluate offers by analyzing the number of times a message is shared.
New Reporting Dashboard Helps Improve Email Deliverability Issues
Despite employing best email practices, successful delivery of email continues to be a challenge for many marketers.
Dialogue 1to1's new reporting dashboard helps address deliverability challenges by providing a detailed look at why emails aren't arriving in recipients' in boxes. The new reporting dashboard:
- pulls data from multiple sources ranging from Microsoft SNDS to feedback loop data from a variety of ISPs to provide a 360-degree view of deliverability issues.
- allows clients to proactively address deliverability challenges and list hygiene issues.
- drills down to get more detailed reporting to isolate and correct email deliverability problems.
Enhanced Quality Assurance Tool Improves Campaign ROI
Missing images, broken links, bad return or response addresses, and bad data all equal a negative customer experience. Innovyx' enhanced QA tool is aligned with clients' ongoing email deployments, ensuring that all automated messages undergo a regular quality assurance process to automatically identify and highlight anything that has broken − ensuring messages deploy and function as they were originally intended.
New Poll System Enhancements Improve Customer Interactions
Incorporating polls into email messages can aid in market research and customer interactions. Dialogue 1to1 now provides multi-question polls and results reporting through the reporting dashboard. Polls can be set up in a number of ways to help clients collect demographic information, conduct market research for more targeted campaigns, and further refine customer outreach so it truly becomes one-on-one communications.
Founded in 1998, Innovyx (www.innovyx.com) is an email service provider that manages email campaigns and customer communications programs for agencies and Global 2000 companies. Leveraging the power of email technology with best practices in integrated marketing, Innovyx works to maximize deliverability by advising clients on best-practices in email marketing. With a sole focus on permission-based campaigns, Innovyx helps clients deploy a variety of email marketing campaigns and customer communications programs such as integrated online and offline campaigns, promotional offers, loyalty programs, and more.
Innovyx is headquartered in Seattle with offices in New York and Dallas.
About STAR Marketing
STAR Marketing Group (www.starmsgroup.com), a division of Omnicom Group Inc., is a network of customer experience management agencies and specialist services including CRM, interactive, direct, digital, and search media, analytics, teleservices, email, strategic consulting, and process improvement.