SANTA ANA, Calif., June 6, 2013 /PRNewswire/ -- Today, the inaugural issue of inPAINT, a new trade publication written for professionals across the property management, paint contracting, remodeling and general contracting industries, was announced. Available free of charge and designed to meet the needs of industry pros, the quarterly print magazine offers today's decision makers and business owners in the larger painting, construction, property management and building maintenance communities expert advice—including tips on efficient estimating, how to leverage social media, how to prep jobs in a coastal climate, advice on rectifying smoke damage in residential and multifamily buildings, as well as insight on how to eliminate mold.
To reach a wide, yet targeted, audience, the editorial staff, led by Editor Amanda Haar, selected unique and education-based topics for each issue of the magazine. The content goes beyond general product information by including stories that address challenges met at all levels of business operations—from application guides to marketing tips, project spotlights, professional profiles and financial insight. Haar was hand-picked by Publisher Ed McAdams to lead inPAINT based on her background in trade publishing and proven management capabilities on previous editorial endeavors, including managing the development and production of book series for Time-Life Books, the best-selling Gardening Made Easy card series for International Masters Publishing, and numerous custom magazines for nationally recognized health care and financial services companies.
"inPAINT serves as a resourceful guide for professionals that delivers up-to-date and relevant information intended to help readers find new approaches for improving day-to-day operations and meeting long-term business goals," said Haar. "The broad content focus has allowed us to speak to many different business segments that rely on quality paint and paint-related products for project success."
Published by REM Custom Communications, a full-service communications company, and distributed compliments of BehrProSM—the Professional Products and Services Group of Behr Process Corporation—inPAINT features contributed content from a variety of industry professionals. Among the contributors is coatings expert and consultant Robert Cusumano of Coatings Consultants, Inc., who has penned a column in the inaugural issue on financial aspects associated with adopting environmentally friendly building practices.
inPAINT is currently available through a free subscription. Professionals interested in subscribing to inPAINT should visit inpaintmag.com/subscribe. An online digital version of inPAINT is expected to be available in Q3 2013.
About REM Custom Communications
REM is a full-service custom communications company that helps companies reach their marketing goals by developing targeted communications that are engaging and effective. We provide relevant, integrated communication solutions. REM works in a virtual environment and have carefully cultivated a dynamic, talented network of creative resources that have experience with some of the world's most significant brands. We have deep backgrounds in custom publishing and marketing strategies, branded content, and online technology—and specialize in helping brands tell their stories. Creative that drives results. remcustomcommunications.com
About Behr Professional Products & Services Group
Behr Process Corporation's Professional Products & Services Group is dedicated to serving professional painters, contractors and property managers through its BehrProSM program. The program features professional-grade coatings, primers, wood stains and waterproofers including BEHR®, BEHR PREMIUM PLUS ULTRA®, BEHR PREMIUM PLUS®, KILZ PRO-X™ paints and KILZ® primers. With advanced products and services—such as free job site delivery where available, convenient will-call pick up, factory tinting, pricing discounts through The Home Depot®, color matching plus renderings, expert customer support and business solutions—BehrPro offers industry professionals the tools and resources to help them simplify and grow their business. Behr's professional products can be purchased at The Home Depot with more than 1,900 convenient locations nationwide or by contacting a BehrPro representative at 1-877-776-3961. For more information, visit the BehrPro website. Connect with BehrPro on Twitter (@BehrPro), and Facebook. Founded in 1947, Behr Process Corporation is one of the largest suppliers of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself and professional channels. Behr manufactures paints, decorative finishes, primers, stains and surface preparation products, which are sold exclusively at The Home Depot. Behr is a subsidiary of Masco Corporation (NYSE: MAS) and is headquartered in Santa Ana, Calif.
SOURCE Behr Professional Products & Services Group