PRINCETON, N.J., April 5, 2017 /PRNewswire/ -- InStore Audio Network (www.InStoreAudioNetwork.com) reaches 35.5 million shoppers on an average day, according to new audience research study. InStore Audio Network was part of a study conducted by Edison Research, a leading market research company-based in Somerville, New Jersey. InStore Audio Network is the leading provider of in-store audio advertising in Drug and Grocery stores.
The research was conducted at a national sample of stores in the InStore Audio Network where the number of shoppers exposed to in-store audio were counted and surveys were also used to measure the basic demographics of the InStore Audio Network audience.
The major findings of the study are:
- The stores in the entire InStore Audio Network (including drug and grocery stores) have an average of 35.5 million daily visits from adult shoppers.
- The total number of weekly impressions for a message that runs across the entire InStore Audio Network in a standard buy is 121 million.
- The total number of shoppers who visit at least one of the stores in the InStore Audio Network during a typical week is estimated to be 94 million, or more than one-third of the adult national population.
"Our research demonstrates that InStore Audio Network reaches an extremely large number of shoppers each day in a captive audio environment," said Joe Lenski, Executive Vice President of Edison Research.
In addition to physically counting shoppers in both grocery and drug store locations, Edison Research interviewed shoppers about their shopping habits to determine frequency and length of shopping trips.
"Edison Research provides independent confirmation that InStore Audio Network reaches a larger audience than most traditional media buys. Furthermore, our program is unique in getting our advertiser's messages heard right at the point-of-purchase by a captive audience – the holy grail of brand and shopper marketing," said Gary Seem, President / CEO of InStore Audio Network.
To obtain an executive summary and details on the methodology of the Edison Research survey, and learn how you can take advantage of InStore Audio Network to target and influence consumers at the point-of-purchase, please contact Gary Seem, President / CEO, InStore Audio Network.
About InStore Audio Network
InStore Audio Network is the largest in-store audio advertising provider in the US and delivers audio messages to shoppers in over 22,500 grocery and drug stores. InStore Audio Network provides music programming and equipment, chain specific messaging and third party ad sales. The network includes retailers such as Kroger, Stop & Shop, CVS, Albertsons, Safeway, Winn Dixie, Wegmans, Rite Aid and Food Lion. (Please contact us for a complete retail network summary.) By reaching consumers at the point-of-purchase in a captive media environment with a compelling audio message, the InStore Audio Network is heard by over 35.5 million shoppers a day and delivers proven sales lift for participating advertisers. InStore Audio Network has corporate offices in Princeton, NJ and is headed by Jeff Shapiro, Chairman and Gary Seem, President/CEO.
InStore Audio Network
Gary Seem, President / CEO
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SOURCE InStore Audio Network