Integrated Marketing Veteran Lisa Zakarin Joins Publicis Hawkeye As Managing Director, Health & Wellness

DALLAS, Oct. 7, 2015 /PRNewswire/ -- Lisa Zakarin, a veteran in the world of integrated marketing and big brand advertising, joins Publicis Hawkeye, a part of Publicis North America, as Managing Director, Health & Wellness. She reports to agency CEO and Chairman, Steve Dapper. Zakarin comes immediately from Deutsch NY, where for a decade, she had led and grown their thriving healthcare business, working on various clients, including Galderma RX and OTC. With its long history in the wellness space, Publicis Hawkeye is excited to welcome Zakarin into the mix to not only further our expertise across a variety of verticals, but also to add to their ever growing list of clients in the health & wellness space.

"Lisa is a true integrated marketer and will be able to add great value across our entire client portfolio," says Dapper. "We are excited to expand our footprint and lean into our strong heritage in the health & wellness space having partnered with leading brands such as 24 Hour Fitness, The North Face and Men's Health for many years. Through our extensive digital, experiential and data expertise, this growth area is a logical next step for us as we strive to truly impact the everyday lives of consumers on behalf of our brand partners."

Zakarin started her advertising career at Wunderman, New York, after a three-year stint at EF Hutton on Wall Street. Subsequently, she helped start the direct division of Wells Rich Greene BDDP, leaving to join kirshenbaum bond and partners as the Director of Response Marketing. After kbp, Zakarin matriculated to FCB, helping to generate incremental revenue on the Chase credit card business, and leading accounts including MetLife Bank and Chase. She graduated from Boston University's School of Management, with a concentration in Finance, and attended Columbia University for graduate school.

"Publicis Hawkeye has amazing capabilities that have generated big ideas that drive business results through data and insight," says Zakarin. "The company has a terrific client roster, and borderless capabilities, making it easier to do all types of great work everywhere, for all clients, all the time. Great work is not limited to either Coast, and clients continue to require insights and ideas developed from deep and wide data capabilities. Publicis Hawkeye has an opportunity to further this capability on behalf of health & wellness brands."

About Publicis Hawkeye:
Publicis Hawkeye is a full-service, integrated advertising agency based in Dallas and part of the Publicis Worldwide global network. Publicis Hawkeye clients include 24 Hour Fitness, American Airlines Cargo, Anheuser-Busch, BASF, Bridgestone Americas, Cargill, Continental Mills, Delta Dental Plans Association, GORE-TEX, Lake Austin Spa Resort, Nestle, The North Face, Terminix and TruGreen, among others.

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SOURCE Publicis Hawkeye