InteGreat Selects CPRi Communications for Public Relations, Advertising And Marketing Communications

Apr 30, 2001, 01:00 ET from CPRi Communications

    TETERBORO, N.J. and SCOTTSDALE, Ariz., April 30 /PRNewswire/ -- InteGreat
 (http://www.igreat.com), a Phoenix, Arizona-based provider of the first
 easy-to-use "Virtual" Medical Record (VMR), has selected CPRi Communications
 as its public relations, advertising and marketing agency of record. CPRi
 Communications is a full-service marketing communications firm focused
 primarily on technology and healthcare.
     "Our goal is to communicate InteGreat's distinctive product offerings to
 the provider community and help the company gain increased market share,"
 states Jodi Amendola, senior vice president and founder of CPRi's West Coast
 office.  "We also expect to promote the thought-leadership of the talented
 team of professionals at InteGreat, whose backgrounds span 100+ years of
 combined experience in the healthcare arena, to gain national name recognition
 for the firm and its products."
     Although traditional electronic medical records (EMRs) have demonstrated a
 poor acceptance track record with physicians, InteGreat's Virtual Medical
 Record (VMR) can be installed in four months, requires minimal staff training,
 and delivers significant return on investment (ROI) in less than six months.
     "CPRi will implement an integrated public relations and advertising
 campaign to promote the value proposition of InteGreat's VMR and the
 advantages of its Distributed Solutions Provider (DSP) design," concludes
 Amendola.
     "We were not actively seeking outside marketing assistance, but when we
 met with CPRi's staff and reviewed its capabilities, successful provider-
 focused marketing campaigns and track record for PR placements, we immediately
 teamed up with the firm," asserts David Koeller, CEO of InteGreat.
 
     About InteGreat
     InteGreat provides the first easy-to-use "Virtual" Medical Record (VMR)
 software that enables physician group practices to reduce paperwork, provide
 improved patient care and gain a rapid Return on Investment.  As a Distributed
 Solutions Provider (DSP), InteGreat offers all the advantages of an
 Application Service Provider (ASP), but overcomes security and proximity
 issues by allowing clients to keep the primary system at their facility.
 InteGreat is a private company based in Phoenix, Ariz.  For more information
 call 800-676-1360 or visit http://www.igreat.com.
 
     About CPRi Communications
     CPRi Communications specializes in the positioning of e-health, high-tech
 and healthcare-related businesses, products and services, offering a full
 range of marketing communications services including public relations and
 media relations, advertising and media planning, online marketing, Web
 development and hosting, direct mail programs and market research.  For more
 information, visit http://www.cpronline.com or call 800-752-5588.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X27559337
 
 

SOURCE CPRi Communications
    TETERBORO, N.J. and SCOTTSDALE, Ariz., April 30 /PRNewswire/ -- InteGreat
 (http://www.igreat.com), a Phoenix, Arizona-based provider of the first
 easy-to-use "Virtual" Medical Record (VMR), has selected CPRi Communications
 as its public relations, advertising and marketing agency of record. CPRi
 Communications is a full-service marketing communications firm focused
 primarily on technology and healthcare.
     "Our goal is to communicate InteGreat's distinctive product offerings to
 the provider community and help the company gain increased market share,"
 states Jodi Amendola, senior vice president and founder of CPRi's West Coast
 office.  "We also expect to promote the thought-leadership of the talented
 team of professionals at InteGreat, whose backgrounds span 100+ years of
 combined experience in the healthcare arena, to gain national name recognition
 for the firm and its products."
     Although traditional electronic medical records (EMRs) have demonstrated a
 poor acceptance track record with physicians, InteGreat's Virtual Medical
 Record (VMR) can be installed in four months, requires minimal staff training,
 and delivers significant return on investment (ROI) in less than six months.
     "CPRi will implement an integrated public relations and advertising
 campaign to promote the value proposition of InteGreat's VMR and the
 advantages of its Distributed Solutions Provider (DSP) design," concludes
 Amendola.
     "We were not actively seeking outside marketing assistance, but when we
 met with CPRi's staff and reviewed its capabilities, successful provider-
 focused marketing campaigns and track record for PR placements, we immediately
 teamed up with the firm," asserts David Koeller, CEO of InteGreat.
 
     About InteGreat
     InteGreat provides the first easy-to-use "Virtual" Medical Record (VMR)
 software that enables physician group practices to reduce paperwork, provide
 improved patient care and gain a rapid Return on Investment.  As a Distributed
 Solutions Provider (DSP), InteGreat offers all the advantages of an
 Application Service Provider (ASP), but overcomes security and proximity
 issues by allowing clients to keep the primary system at their facility.
 InteGreat is a private company based in Phoenix, Ariz.  For more information
 call 800-676-1360 or visit http://www.igreat.com.
 
     About CPRi Communications
     CPRi Communications specializes in the positioning of e-health, high-tech
 and healthcare-related businesses, products and services, offering a full
 range of marketing communications services including public relations and
 media relations, advertising and media planning, online marketing, Web
 development and hosting, direct mail programs and market research.  For more
 information, visit http://www.cpronline.com or call 800-752-5588.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X27559337
 
 SOURCE  CPRi Communications