International Conference Defines Future for Broadband Multimedia Via Satellite

EUTELSAT Outlines its Vision to Provide Multimedia and High-Speed Internet

Delivery with OPEN-SKY



Apr 27, 2001, 01:00 ET from EUTELSAT

    PARIS, April 27 /PRNewswire/ -- The future of broadband via satellite was
 the subject of a recent international conference organized by leading
 satellite operator EUTELSAT.  The highlight of the Broadband Multimedia
 Conference was the presentation of OPEN-SKY, a major new initiative to build a
 new open standard multimedia and high-speed Internet service.
     The Broadband Multimedia Conference, held at the University of Bologna,
 attracted more than 600 delegates from 33 countries who charted the future of
 broadband satellite.  Delegates from the telecommunications, government and
 broadcasting sectors, ISPs and content providers discussed present and future
 broadband services.  An international array of speakers in the Internet and
 content provider fields presented case studies of how they presently use
 satellite to deliver their services.  Highlights from the event are already
 being streamed on EUTELSAT's website (www.eutelsat.com) and will shortly be
 rebroadcast free-to-air from HOT BIRD(TM) 3 (downlink frequency
 12.111 GHz, vertical polarization, symbol rate 27.5, FEC 3/4).
     In his keynote address EUTELSAT Director General Giuliano Berretta
 outlined his vision for the introduction of an open standard service platform
 delivering rich media, audio and personal broadcasting services to users'
 PCs via satellite.  This major new initiative entitled OPEN-SKY gives
 consumers access to a full range of interactive multimedia services including
 rich multimedia content, fast file delivery, personal broadcasting services
 and high-speed Internet access.
     OPEN-SKY is already running from EUTELSAT's W3 satellite at 7 degrees East
 and carrying 20 unencrypted international video services that are being
 streamed at speeds from 256 to 700 kilobits/s using MPEG4 encapsulated over
 IP.  A retransmission of the Bologna conference proceedings in high-speed
 streaming video (http://opensky.eutelsat.net) will be added in early
 May.  This offer is soon expected to grow to nearer 50 video-streaming
 services.  Users need a satellite dish and PC equipped with an add-in card to
 receive these new services and can select between accessing content on-line or
 retrieving content delivered by satellite and stored in their PC in off-line
 mode.
     EUTELSAT is investing significant revenue and resources to ensure the
 success of the new platform and is partnering with multiple content and
 service providers to deliver rich multimedia content to users.
     The second day of the conference opened with a live duplex with
 Sir Arthur C. Clarke in Sri Lanka utilizing a two-way Ku-band satellite link
 on EUTELSAT's SESAT satellite.  Speaking to delegates, Sir Arthur spoke about
 how technology developments are realizing the dream of global communications.
 He said:  "The developments of communications now mean that the world is
 getting smaller and smaller.  Advances such as those provided by
 EUTELSAT marks the future of digital communication."
     Speaking about the conference, EUTELSAT's Director General, Giuliano
 Berretta said:  "At EUTELSAT we believe that satellite will play an important
 role for the delivery of multimedia broadband services -- particularly for
 those users who do not have access to other forms of high-speed access.
 Initiatives such as OPEN-SKY demonstrate EUTELSAT's commitment to being a
 world-leader in the provision of satellite broadband services.  We organized
 our first Broadband Multimedia Conference to create an open exchange forum to
 discuss the commercial, economic and technical potential for broadband via
 satellite."
     Other themes addressed during the conference included interactive services
 for distance learning, tele-medicine, two-way services for Internet Service
 Providers, pay-per-use bandwidth using EUTELSAT's range of D-SAT products, and
 mobile voice and positioning services using EMSAT.  Delegates also had an
 opportunity to see live demonstrations of EUTELSAT services and meet with host
 partners and customers in an exhibition area.
     The location of the conference was selected to honour the home-town of
 Guglielmo Marconi.  Under the patronage of the Guglielmo Marconi Foundation,
 EUTELSAT inaugurated celebrations to mark the centenary of the first
 transatlantic wireless transmission by Marconi.  This will also be marked by
 the launch of two new satellites (ATLANTIC BIRD(TM) 1 and 2) that will provide
 connectivity between the Americas and Europe.  These satellites will be
 dedicated to Marconi -- drawing parallels between his historical broadcast and
 the modern day satellite equivalent linking the Americas with Europe.
     Also in Bologna, on April 9, an Honorary Doctorate (Laurea honoris causa)
 in Management Engineering was conferred upon Giuliano Berretta by the Rector
 and Senate of the University of Bologna in the premises of the University's
 Great Hall.  The Honorary Doctorate was conferred in recognition of
 Mr. Berretta's clear understanding of the characteristics of management
 engineering and his decisive leadership qualities that are founded on a solid
 grasp of technical-scientific issues and a thorough sense of economic
 organization.
 
     About EUTELSAT
     As one of the world's leading satellite operators, Paris-based EUTELSAT
 enables TV and radio broadcasters, Internet service providers,
 telecommunications companies and corporations to transmit and receive content
 throughout Europe and Africa, large parts of Asia and the Americas.  EUTELSAT
 was the first operator in Europe to deliver DVB consumer television and today
 broadcasts 850 channels to over 84 million satellite and cable homes, making
 it one of the largest audiences in the world.  Fifty-six percent of EUTELSAT
 capacity is used for television broadcasting and just over 40 percent for
 services that include high-speed Internet access and Internet backbone
 connections.  EUTELSAT turnover for 2000 was 685 million euros, representing a
 46 percent increase over 1999.  EUTELSAT operates a system of 19 satellites,
 uses capacity on three additional satellites and has a total of seven
 satellites in construction.
 
 

SOURCE EUTELSAT
    PARIS, April 27 /PRNewswire/ -- The future of broadband via satellite was
 the subject of a recent international conference organized by leading
 satellite operator EUTELSAT.  The highlight of the Broadband Multimedia
 Conference was the presentation of OPEN-SKY, a major new initiative to build a
 new open standard multimedia and high-speed Internet service.
     The Broadband Multimedia Conference, held at the University of Bologna,
 attracted more than 600 delegates from 33 countries who charted the future of
 broadband satellite.  Delegates from the telecommunications, government and
 broadcasting sectors, ISPs and content providers discussed present and future
 broadband services.  An international array of speakers in the Internet and
 content provider fields presented case studies of how they presently use
 satellite to deliver their services.  Highlights from the event are already
 being streamed on EUTELSAT's website (www.eutelsat.com) and will shortly be
 rebroadcast free-to-air from HOT BIRD(TM) 3 (downlink frequency
 12.111 GHz, vertical polarization, symbol rate 27.5, FEC 3/4).
     In his keynote address EUTELSAT Director General Giuliano Berretta
 outlined his vision for the introduction of an open standard service platform
 delivering rich media, audio and personal broadcasting services to users'
 PCs via satellite.  This major new initiative entitled OPEN-SKY gives
 consumers access to a full range of interactive multimedia services including
 rich multimedia content, fast file delivery, personal broadcasting services
 and high-speed Internet access.
     OPEN-SKY is already running from EUTELSAT's W3 satellite at 7 degrees East
 and carrying 20 unencrypted international video services that are being
 streamed at speeds from 256 to 700 kilobits/s using MPEG4 encapsulated over
 IP.  A retransmission of the Bologna conference proceedings in high-speed
 streaming video (http://opensky.eutelsat.net) will be added in early
 May.  This offer is soon expected to grow to nearer 50 video-streaming
 services.  Users need a satellite dish and PC equipped with an add-in card to
 receive these new services and can select between accessing content on-line or
 retrieving content delivered by satellite and stored in their PC in off-line
 mode.
     EUTELSAT is investing significant revenue and resources to ensure the
 success of the new platform and is partnering with multiple content and
 service providers to deliver rich multimedia content to users.
     The second day of the conference opened with a live duplex with
 Sir Arthur C. Clarke in Sri Lanka utilizing a two-way Ku-band satellite link
 on EUTELSAT's SESAT satellite.  Speaking to delegates, Sir Arthur spoke about
 how technology developments are realizing the dream of global communications.
 He said:  "The developments of communications now mean that the world is
 getting smaller and smaller.  Advances such as those provided by
 EUTELSAT marks the future of digital communication."
     Speaking about the conference, EUTELSAT's Director General, Giuliano
 Berretta said:  "At EUTELSAT we believe that satellite will play an important
 role for the delivery of multimedia broadband services -- particularly for
 those users who do not have access to other forms of high-speed access.
 Initiatives such as OPEN-SKY demonstrate EUTELSAT's commitment to being a
 world-leader in the provision of satellite broadband services.  We organized
 our first Broadband Multimedia Conference to create an open exchange forum to
 discuss the commercial, economic and technical potential for broadband via
 satellite."
     Other themes addressed during the conference included interactive services
 for distance learning, tele-medicine, two-way services for Internet Service
 Providers, pay-per-use bandwidth using EUTELSAT's range of D-SAT products, and
 mobile voice and positioning services using EMSAT.  Delegates also had an
 opportunity to see live demonstrations of EUTELSAT services and meet with host
 partners and customers in an exhibition area.
     The location of the conference was selected to honour the home-town of
 Guglielmo Marconi.  Under the patronage of the Guglielmo Marconi Foundation,
 EUTELSAT inaugurated celebrations to mark the centenary of the first
 transatlantic wireless transmission by Marconi.  This will also be marked by
 the launch of two new satellites (ATLANTIC BIRD(TM) 1 and 2) that will provide
 connectivity between the Americas and Europe.  These satellites will be
 dedicated to Marconi -- drawing parallels between his historical broadcast and
 the modern day satellite equivalent linking the Americas with Europe.
     Also in Bologna, on April 9, an Honorary Doctorate (Laurea honoris causa)
 in Management Engineering was conferred upon Giuliano Berretta by the Rector
 and Senate of the University of Bologna in the premises of the University's
 Great Hall.  The Honorary Doctorate was conferred in recognition of
 Mr. Berretta's clear understanding of the characteristics of management
 engineering and his decisive leadership qualities that are founded on a solid
 grasp of technical-scientific issues and a thorough sense of economic
 organization.
 
     About EUTELSAT
     As one of the world's leading satellite operators, Paris-based EUTELSAT
 enables TV and radio broadcasters, Internet service providers,
 telecommunications companies and corporations to transmit and receive content
 throughout Europe and Africa, large parts of Asia and the Americas.  EUTELSAT
 was the first operator in Europe to deliver DVB consumer television and today
 broadcasts 850 channels to over 84 million satellite and cable homes, making
 it one of the largest audiences in the world.  Fifty-six percent of EUTELSAT
 capacity is used for television broadcasting and just over 40 percent for
 services that include high-speed Internet access and Internet backbone
 connections.  EUTELSAT turnover for 2000 was 685 million euros, representing a
 46 percent increase over 1999.  EUTELSAT operates a system of 19 satellites,
 uses capacity on three additional satellites and has a total of seven
 satellites in construction.
 
 SOURCE  EUTELSAT