International Consumer Packaged Goods Sign on To Globally Produced Digitally Animated Feature Film, 'FOODFIGHT!'

Threshold Digital Research Labs Announces Participation

Of Worldwide Brands, Animators and Suppliers For

Groundbreaking Supermarket Epic



Apr 30, 2001, 01:00 ET from Threshold Digital Research Labs

    LOS ANGELES, April 30 /PRNewswire/ -- Threshold Digital Research Labs
 (TDRL), a subsidiary of intellectual property management and multimedia giant
 Threshold Entertainment, today announced the exclusive participation of the
 world's biggest consumer brands in "FOODFIGHT!," the most complex digitally
 animated feature film ever attempted.  The revolutionary project presents
 hundreds of different sets and incorporates thousands of products and
 character icons from the familiar packages of products in a grocery store.
 The project brings together worldwide animators and suppliers and countless
 international companies in a unique and unparalleled venture resulting in a
 groundbreaking intellectual property of global scope and magnitude.
     In an unprecedented move for any feature film, "FOODFIGHT!" has secured
 the exclusive rights to use products and character icons in the film from
 virtually all of the biggest consumer products companies in the world
 including:
 
     -- Proctor & Gamble (Mr. Clean, Mr. Pringle)
     -- Interstate Food Brands (Dolly Madison, Twinkie the Kid, Wonderbread)
     -- Pepsi/Frito Lay (Chester Cheetah)
     -- Coca Cola Company (Coke)
     -- International Foods (Chefboyardee)
     -- Hormel (Hormel Chili, Dinty Moore, Spam, Lumberjack)
     -- MBW Foods/Aurora Foods (Mrs. Butterworth, Duncan Hines, Log Cabin)
     -- Starkist/Heinz (Charlie the Tuna)
     -- Post Cereals (Sugar Crisp, Alphabits, Raisin Bran)
     -- Lipton Foods (Imperial Margerine, Ragu, Cup-A-Soup, Lipton Tea Man,
        Wishbone)
     -- Kal Kan (Pedigree, Whiskas)
     -- M&M Mars (M&Ms, Skittles)
     -- Uncle Ben's (Uncle Ben)
     -- Triarc Beverages (Snapple, RC Cola)
     -- Motts USA (Motts Applesauce)
     -- Tootsie Roll (Tootsie Roll Owl, Tootsie Pops)
 
     Products and brands specific to various countries will be alternated in
 order to customize the film for a worldwide audience.  Deals for toys, games,
 video games and merchandise are in the works.
     "FOODFIGHT!" shows us what really happens in the supermarket at night when
 the lights go out and all the people leave.  Product icons come alive in a
 "wild city" and head towards the hottest club in town, the Copabanana.  All's
 well until Brand X moves into town.  The film follows the epic adventures of
 hundreds of internationally branded characters from the familiar packages of
 products including Mr. Clean, Twinkie the Kid, Charlie the Tuna, Mrs.
 Butterworth and new characters like Dex Detective from Cinnamon Sleuth Cereal
 and Daredevil Dan as they battle the evil Brand X for control of the store.
     Threshold chairman and CEO, Larry Kasanoff announced the production,
 adding, "This intellectual property marks the culmination of all we've been
 working towards; a huge film, web site, animation, toys-all financed and
 produced by TDRL and our worldwide partners.  This is the first movie made by
 a worldwide team, for a worldwide audience and customized for each country."
     Threshold has raised equity financing for the $50 million CG movie with an
 infusion of investment capital from Korean animation company Natural Image.
 TDRL is heading up the 3D digital production from its Los Angeles headquarters
 using its global network of animators.  Other animators from numerous
 countries are linked to this network.  This worldwide virtual studio enables
 TDRL to erase the vast distances that once separated Hollywood from amazing
 talent around the globe and cuts costs at the same time.  The deal further
 positions TDRL as a premiere worldwide animation studio.
     In another unprecedented move by any production company or studio,
 Threshold has also started production of a 3D animated prequel series,
 "FOODFIGHT!: THE ADVENTURES OF DEX DETECTIVE."  The 22 webisodes will run
 online approximately eight months prior to the film's release.
     The Lawrence Kasanoff/Threshold Digital Research Labs production in
 association with Natural Image will be executive produced by Joshua Wexler and
 George Johnsen, co-executive produced by Daniel Suh and Gregory Cascante,
 produced Larry Kasanoff and Alison Savitch, directed by Kasanoff and written
 by Brent V. Friedman and Rebecca Swanson from a story by Kasanoff and Wexler.
 Jim George is the Animation Director on the project.
     Natural Image is backed by Korean companies Filmtree, Hahnshin
 Corporation, Bixel Media and Colorbank.  Peter Choi, head of Koran public
 animation company Hahnshin, is President of Natural Image.
     "This is the most complex digitally animated film ever undertaken, with
 thousands of different characters and hundreds of sets.  We've searched the
 world for the best talent and have found extraordinary 3D animation talent in
 a number of different countries," continued Kasanoff.
     The production of "FOODFIGHT!" also comes with the participation of top
 technology firms worldwide.  The IBM Corporation's Intellistation division is
 supplying Z Pro workstations for the creation of groundbreaking animation.
 Done in full digital 3D, the animation will be the next step in the marriage
 of computer and the animation arts.  IBM will also supply new generation
 scalable rendering hardware -- the key technology that makes a feature film of
 this scope possible.  Rendering will be facilitated through a combination of
 IBM's high capacity Netfinity(R) 4000R server line and the Intellistation Z
 Pro and M Pro products.  Over 200 workstations will be deployed for the
 project.  TDRL will use its partnership with Sprint to provide access to its
 remote artists on its worldwide network using a suite of communications tools.
 
     Threshold Digital Research Labs (TDRL) is a groundbreaking digital asset
 production studio that produces 100% digital visual effects and animation for
 all forms of media including movies, TV and websites.  The company has created
 and produced digital visual effects for movies such as "I Still Know What You
 Did Last Summer," "The Faculty," and "Dogma;" for TV commercials such as
 "Korbel Champagne;" and for TV series like "Mortal Kombat: Conquest."
     Threshold Entertainment is the leading innovator in Intellectual Property
 Management specializing in Digital Media and representing some of the
 best-known entertainment properties in the world.  The company develops brands
 for production and publication in film and television and on the Internet,
 retaining ownership of the digital assets.
     Larry Kasanoff is chairman and CEO of Threshold Entertainment and producer
 of the $5 billion Mortal Kombat franchise.  Formerly president and co-founder
 with James Cameron of Lightstorm Entertainment, he supervised production of
 "Terminator 2: Judgment Day" and executive produced "True Lies."
     Alison Savitch, President of TDRL, is one of the best visual effects
 supervisors in the motion picture industry.  Her credits include "Terminator
 2," "Dracula," "The Shadow" and "The Last Action Hero."  Savitch is Associate
 Producer and Visual Effects Supervisor for the movie "Mortal Kombat," and
 Executive Producer of Threshold's feature films "Mortal Kombat: Annihilation"
 and "Beowulf."  Her skill at combining technology with entertainment, as
 evidenced in Threshold's cutting edge animated video "Mortal Kombat: The
 Journey Begins," is virtually unparalleled.
 
     Press information: Hanna Schmieder, 310-452-8899.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X63054577
 
 

SOURCE Threshold Digital Research Labs
    LOS ANGELES, April 30 /PRNewswire/ -- Threshold Digital Research Labs
 (TDRL), a subsidiary of intellectual property management and multimedia giant
 Threshold Entertainment, today announced the exclusive participation of the
 world's biggest consumer brands in "FOODFIGHT!," the most complex digitally
 animated feature film ever attempted.  The revolutionary project presents
 hundreds of different sets and incorporates thousands of products and
 character icons from the familiar packages of products in a grocery store.
 The project brings together worldwide animators and suppliers and countless
 international companies in a unique and unparalleled venture resulting in a
 groundbreaking intellectual property of global scope and magnitude.
     In an unprecedented move for any feature film, "FOODFIGHT!" has secured
 the exclusive rights to use products and character icons in the film from
 virtually all of the biggest consumer products companies in the world
 including:
 
     -- Proctor & Gamble (Mr. Clean, Mr. Pringle)
     -- Interstate Food Brands (Dolly Madison, Twinkie the Kid, Wonderbread)
     -- Pepsi/Frito Lay (Chester Cheetah)
     -- Coca Cola Company (Coke)
     -- International Foods (Chefboyardee)
     -- Hormel (Hormel Chili, Dinty Moore, Spam, Lumberjack)
     -- MBW Foods/Aurora Foods (Mrs. Butterworth, Duncan Hines, Log Cabin)
     -- Starkist/Heinz (Charlie the Tuna)
     -- Post Cereals (Sugar Crisp, Alphabits, Raisin Bran)
     -- Lipton Foods (Imperial Margerine, Ragu, Cup-A-Soup, Lipton Tea Man,
        Wishbone)
     -- Kal Kan (Pedigree, Whiskas)
     -- M&M Mars (M&Ms, Skittles)
     -- Uncle Ben's (Uncle Ben)
     -- Triarc Beverages (Snapple, RC Cola)
     -- Motts USA (Motts Applesauce)
     -- Tootsie Roll (Tootsie Roll Owl, Tootsie Pops)
 
     Products and brands specific to various countries will be alternated in
 order to customize the film for a worldwide audience.  Deals for toys, games,
 video games and merchandise are in the works.
     "FOODFIGHT!" shows us what really happens in the supermarket at night when
 the lights go out and all the people leave.  Product icons come alive in a
 "wild city" and head towards the hottest club in town, the Copabanana.  All's
 well until Brand X moves into town.  The film follows the epic adventures of
 hundreds of internationally branded characters from the familiar packages of
 products including Mr. Clean, Twinkie the Kid, Charlie the Tuna, Mrs.
 Butterworth and new characters like Dex Detective from Cinnamon Sleuth Cereal
 and Daredevil Dan as they battle the evil Brand X for control of the store.
     Threshold chairman and CEO, Larry Kasanoff announced the production,
 adding, "This intellectual property marks the culmination of all we've been
 working towards; a huge film, web site, animation, toys-all financed and
 produced by TDRL and our worldwide partners.  This is the first movie made by
 a worldwide team, for a worldwide audience and customized for each country."
     Threshold has raised equity financing for the $50 million CG movie with an
 infusion of investment capital from Korean animation company Natural Image.
 TDRL is heading up the 3D digital production from its Los Angeles headquarters
 using its global network of animators.  Other animators from numerous
 countries are linked to this network.  This worldwide virtual studio enables
 TDRL to erase the vast distances that once separated Hollywood from amazing
 talent around the globe and cuts costs at the same time.  The deal further
 positions TDRL as a premiere worldwide animation studio.
     In another unprecedented move by any production company or studio,
 Threshold has also started production of a 3D animated prequel series,
 "FOODFIGHT!: THE ADVENTURES OF DEX DETECTIVE."  The 22 webisodes will run
 online approximately eight months prior to the film's release.
     The Lawrence Kasanoff/Threshold Digital Research Labs production in
 association with Natural Image will be executive produced by Joshua Wexler and
 George Johnsen, co-executive produced by Daniel Suh and Gregory Cascante,
 produced Larry Kasanoff and Alison Savitch, directed by Kasanoff and written
 by Brent V. Friedman and Rebecca Swanson from a story by Kasanoff and Wexler.
 Jim George is the Animation Director on the project.
     Natural Image is backed by Korean companies Filmtree, Hahnshin
 Corporation, Bixel Media and Colorbank.  Peter Choi, head of Koran public
 animation company Hahnshin, is President of Natural Image.
     "This is the most complex digitally animated film ever undertaken, with
 thousands of different characters and hundreds of sets.  We've searched the
 world for the best talent and have found extraordinary 3D animation talent in
 a number of different countries," continued Kasanoff.
     The production of "FOODFIGHT!" also comes with the participation of top
 technology firms worldwide.  The IBM Corporation's Intellistation division is
 supplying Z Pro workstations for the creation of groundbreaking animation.
 Done in full digital 3D, the animation will be the next step in the marriage
 of computer and the animation arts.  IBM will also supply new generation
 scalable rendering hardware -- the key technology that makes a feature film of
 this scope possible.  Rendering will be facilitated through a combination of
 IBM's high capacity Netfinity(R) 4000R server line and the Intellistation Z
 Pro and M Pro products.  Over 200 workstations will be deployed for the
 project.  TDRL will use its partnership with Sprint to provide access to its
 remote artists on its worldwide network using a suite of communications tools.
 
     Threshold Digital Research Labs (TDRL) is a groundbreaking digital asset
 production studio that produces 100% digital visual effects and animation for
 all forms of media including movies, TV and websites.  The company has created
 and produced digital visual effects for movies such as "I Still Know What You
 Did Last Summer," "The Faculty," and "Dogma;" for TV commercials such as
 "Korbel Champagne;" and for TV series like "Mortal Kombat: Conquest."
     Threshold Entertainment is the leading innovator in Intellectual Property
 Management specializing in Digital Media and representing some of the
 best-known entertainment properties in the world.  The company develops brands
 for production and publication in film and television and on the Internet,
 retaining ownership of the digital assets.
     Larry Kasanoff is chairman and CEO of Threshold Entertainment and producer
 of the $5 billion Mortal Kombat franchise.  Formerly president and co-founder
 with James Cameron of Lightstorm Entertainment, he supervised production of
 "Terminator 2: Judgment Day" and executive produced "True Lies."
     Alison Savitch, President of TDRL, is one of the best visual effects
 supervisors in the motion picture industry.  Her credits include "Terminator
 2," "Dracula," "The Shadow" and "The Last Action Hero."  Savitch is Associate
 Producer and Visual Effects Supervisor for the movie "Mortal Kombat," and
 Executive Producer of Threshold's feature films "Mortal Kombat: Annihilation"
 and "Beowulf."  Her skill at combining technology with entertainment, as
 evidenced in Threshold's cutting edge animated video "Mortal Kombat: The
 Journey Begins," is virtually unparalleled.
 
     Press information: Hanna Schmieder, 310-452-8899.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X63054577
 
 SOURCE  Threshold Digital Research Labs