Internet Consumer Confidence Strong, Despite Dot-Com Gloom and Doom and Layoffs

- Valentine Radford Queries Web Surfers Following

Yesterday's 'Take Back the Net Day' --



Apr 04, 2001, 01:00 ET from Valentine Radford

    KANSAS CITY, Mo., April 4 /PRNewswire/ -- The results of an overnight
 iCustomer Observer Survey sponsored by Kansas City-based Valentine Radford
 asked a cross-section of 2,100 Internet shoppers about their latest attitudes
 about the Internet. The survey revealed Internet consumer confidence is
 stronger than ever. Web boosters rallied in support of yesterday's widely
 publicized "Take Back the Net Day," a grassroots initiative to revive the
 Internet economy.
     Survey results revealed:
 
     -- 45% of respondents said they will spend more on the Internet during the
        next 12 months.
 
     -- 95% of respondents said they supported "Take Back the Net" Day, and 97%
        believe the Net will not only survive, but thrive.
 
     -- 87% said that they believe the Internet has improved their quality of
        life.
 
     -- 75% said the Internet has helped make them better shoppers.
 
     -- 88% said the Internet has helped them become more informed about news
        and current events.
 
     -- 26% participated in "Take Back the Net Day":
 
     -- 23% made a purchase on the Net to show their support
 
     -- 33% sent an electronic greeting card
 
     -- 5% made an online charitable contribution
 
     -- 84% used the Internet for some form of entertainment
 
     -- 96% used the Internet for communication
 
     -- 96% used the Internet for some sort of research
 
     Gene Brown, Ph.D., Professor of Marketing at the University of Missouri
 Kansas City, a position endowed by the Kansas City-based hybrid communications
 agency Valentine Radford, conducted the study.
     The iCustomer Observer is the centerpiece of Valentine Radford's quarterly
 in-depth study that tracks online consumer purchasing attitudes. First quarter
 results will be issued shortly.
 
 

SOURCE Valentine Radford
    KANSAS CITY, Mo., April 4 /PRNewswire/ -- The results of an overnight
 iCustomer Observer Survey sponsored by Kansas City-based Valentine Radford
 asked a cross-section of 2,100 Internet shoppers about their latest attitudes
 about the Internet. The survey revealed Internet consumer confidence is
 stronger than ever. Web boosters rallied in support of yesterday's widely
 publicized "Take Back the Net Day," a grassroots initiative to revive the
 Internet economy.
     Survey results revealed:
 
     -- 45% of respondents said they will spend more on the Internet during the
        next 12 months.
 
     -- 95% of respondents said they supported "Take Back the Net" Day, and 97%
        believe the Net will not only survive, but thrive.
 
     -- 87% said that they believe the Internet has improved their quality of
        life.
 
     -- 75% said the Internet has helped make them better shoppers.
 
     -- 88% said the Internet has helped them become more informed about news
        and current events.
 
     -- 26% participated in "Take Back the Net Day":
 
     -- 23% made a purchase on the Net to show their support
 
     -- 33% sent an electronic greeting card
 
     -- 5% made an online charitable contribution
 
     -- 84% used the Internet for some form of entertainment
 
     -- 96% used the Internet for communication
 
     -- 96% used the Internet for some sort of research
 
     Gene Brown, Ph.D., Professor of Marketing at the University of Missouri
 Kansas City, a position endowed by the Kansas City-based hybrid communications
 agency Valentine Radford, conducted the study.
     The iCustomer Observer is the centerpiece of Valentine Radford's quarterly
 in-depth study that tracks online consumer purchasing attitudes. First quarter
 results will be issued shortly.
 
 SOURCE  Valentine Radford