Internet Film Series Debuts on bmwfilms.com

David Fincher, John Frankenheimer, Ang Lee, Wong Kar-Wai, Guy Ritchie &

Alejandro Gonzalez Inarritu Collaborating on 'The Hire' Internet Film Series



Apr 26, 2001, 01:00 ET from bmwfilms.com and Anonymous Content LLP

   WOODCLIFF LAKE, N.J. and LOS ANGELES, April 26 /PRNewswire/ -- An
 unprecedented Internet film series featuring an A-list roster of Hollywood
 heavyweights debuts on bmwfilms.com today. Dubbed "The Hire," the series is
 executive produced by David Fincher ("Fight Club," "The Game," "Se7en"), and
 features directors including John Frankenheimer ("Ronin," "Grand Prix," "The
 Manchurian Candidate"), Ang Lee (Oscar and Golden Globe winner "Crouching
 Tiger, Hidden Dragon," "Sense and Sensibility," "Eat Drink Man Woman"), Wong
 Kar-Wai ("In the Mood for Love," "Happy Together," "Chung King Express"), Guy
 Ritchie ("Lock, Stock and Two Smoking Barrels," "Snatch") and Alejandro
 Gonzalez Inarritu ("Amores Perros"), BMW of North America, LLC. and Los
 Angeles-based Anonymous Content have announced.
     The films are being underwritten by BMW of North America, LLC. and
 produced by Anonymous Content.  The series will be available on the Internet
 at bmwfilms.com.
     "The Hire" features British acting sensation Clive Owen ("Croupier"),
 whose mysterious character the audience follows through various cryptic and
 dangerous situations. The films are brilliantly cast with strong supporting
 characters played by: Mickey Rourke ("The Pledge"), Tomas Milian ("Traffic"),
 Adriana Lima (Victoria's Secret model) and Madonna (actress/recording artist).
     Each of the five original Internet films feature sub-plots that allow the
 viewer to access secret passages through the story lines of each film.
 Directed by Ben Younger ("Boiler Room"), these mystery rides -- some hidden,
 some in plain sight -- make the viewing experience a unique one for the
 Internet movie fan.
     "We are thrilled to have the participation of some of the finest
 directors, writers and actors involved in this new venture," offered Steve
 Golin, chairman of Anonymous.  "For its part as underwriter, BMW has always
 stood at the forefront of innovation and quality, and this filmed
 entertainment project continues that tradition.  These films are going to
 shake up the industry."
     "We aligned ourselves with this watershed venture because it is a
 synergistic effort that both crosses and pushes boundaries," said Tom Purves,
 President of BMW of North America, LLC.  "As such, it represents perfectly the
 spirit of BMW and BMW drivers."
     "BMW is synonymous with thrills, excellence, and technological
 innovation," Purves added.  "These entertainment-driven films, directed by the
 top talent in the field, are the perfect showcase to underscore the excitement
 and uniqueness of the BMW experience."
     For details of premiere dates on subsequent films in the series, please
 log on to http://www.bmwfilms.com.
 
     Anonymous Content LLP is a multimedia development, production and talent
 management company guided by veteran film producer Steve Golin ("Being John
 Malkovich," "Nurse Betty," "Bounce") who, through his former venture
 Propaganda Films, helped nurture a group of directors which forged the initial
 visual identity of the MTV generation, both in the realm of music videos and
 commercials.  Anonymous is distinguished by some of the industry's most
 visually dramatic storytellers and a production environment geared toward the
 hands-on development of new talent.  While creating brand-sponsored content
 across all platforms, including the Web, Anonymous is focused in the
 production areas of film, television, commercials and music videos, as well as
 talent management.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X83988758
 
 

SOURCE bmwfilms.com and Anonymous Content LLP
   WOODCLIFF LAKE, N.J. and LOS ANGELES, April 26 /PRNewswire/ -- An
 unprecedented Internet film series featuring an A-list roster of Hollywood
 heavyweights debuts on bmwfilms.com today. Dubbed "The Hire," the series is
 executive produced by David Fincher ("Fight Club," "The Game," "Se7en"), and
 features directors including John Frankenheimer ("Ronin," "Grand Prix," "The
 Manchurian Candidate"), Ang Lee (Oscar and Golden Globe winner "Crouching
 Tiger, Hidden Dragon," "Sense and Sensibility," "Eat Drink Man Woman"), Wong
 Kar-Wai ("In the Mood for Love," "Happy Together," "Chung King Express"), Guy
 Ritchie ("Lock, Stock and Two Smoking Barrels," "Snatch") and Alejandro
 Gonzalez Inarritu ("Amores Perros"), BMW of North America, LLC. and Los
 Angeles-based Anonymous Content have announced.
     The films are being underwritten by BMW of North America, LLC. and
 produced by Anonymous Content.  The series will be available on the Internet
 at bmwfilms.com.
     "The Hire" features British acting sensation Clive Owen ("Croupier"),
 whose mysterious character the audience follows through various cryptic and
 dangerous situations. The films are brilliantly cast with strong supporting
 characters played by: Mickey Rourke ("The Pledge"), Tomas Milian ("Traffic"),
 Adriana Lima (Victoria's Secret model) and Madonna (actress/recording artist).
     Each of the five original Internet films feature sub-plots that allow the
 viewer to access secret passages through the story lines of each film.
 Directed by Ben Younger ("Boiler Room"), these mystery rides -- some hidden,
 some in plain sight -- make the viewing experience a unique one for the
 Internet movie fan.
     "We are thrilled to have the participation of some of the finest
 directors, writers and actors involved in this new venture," offered Steve
 Golin, chairman of Anonymous.  "For its part as underwriter, BMW has always
 stood at the forefront of innovation and quality, and this filmed
 entertainment project continues that tradition.  These films are going to
 shake up the industry."
     "We aligned ourselves with this watershed venture because it is a
 synergistic effort that both crosses and pushes boundaries," said Tom Purves,
 President of BMW of North America, LLC.  "As such, it represents perfectly the
 spirit of BMW and BMW drivers."
     "BMW is synonymous with thrills, excellence, and technological
 innovation," Purves added.  "These entertainment-driven films, directed by the
 top talent in the field, are the perfect showcase to underscore the excitement
 and uniqueness of the BMW experience."
     For details of premiere dates on subsequent films in the series, please
 log on to http://www.bmwfilms.com.
 
     Anonymous Content LLP is a multimedia development, production and talent
 management company guided by veteran film producer Steve Golin ("Being John
 Malkovich," "Nurse Betty," "Bounce") who, through his former venture
 Propaganda Films, helped nurture a group of directors which forged the initial
 visual identity of the MTV generation, both in the realm of music videos and
 commercials.  Anonymous is distinguished by some of the industry's most
 visually dramatic storytellers and a production environment geared toward the
 hands-on development of new talent.  While creating brand-sponsored content
 across all platforms, including the Web, Anonymous is focused in the
 production areas of film, television, commercials and music videos, as well as
 talent management.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X83988758
 
 SOURCE  bmwfilms.com and Anonymous Content LLP