InterTrust and Artesia Technologies to Offer Integrated Solution for Managing and Safeguarding Digital Assets

Combination of Digital Asset Management and Digital Rights Management Provides

An Integrated Platform for Distributing and Monetizing Digital Assets



Apr 11, 2001, 01:00 ET from InterTrust Technologies Corporation

    SANTA CLARA, Calif. and ROCKVILLE, Md., April 11 /PRNewswire/ --
 InterTrust Technologies Corporation (Nasdaq: ITRU), the leading developer of
 peer-to-peer, distributed Digital Rights Management (DRM) technology, and
 Artesia Technologies, the leader in enterprise Digital Asset Management (DAM),
 today announced an agreement to integrate their respective technologies to
 offer customers the most advanced platform for managing, safeguarding and
 distributing digital assets.  The initiative is designed to address the
 complexities media, entertainment and publishing industries face in managing,
 distributing and monetizing digital assets across multiple channels and
 platforms.
     "With the proliferation in the number of distribution channels and display
 devices, the digital repository has emerged as the focal point for ensuring
 that digital assets may be securely and readily redeployed in order to take
 advantage of a number of new market opportunities," said Scott Bowen,
 president and COO of Artesia Technologies.  "Our agreement with InterTrust
 brings together two industry leaders in order to offer clients a seamless and
 proven platform for increasing the value of their existing digital assets.  We
 look forward to introducing these significant enhancements to such current
 clients as Time Warner and Random House, and we're equally excited by the
 number of new opportunities that this partnership supports."
     "Media, entertainment and publishing customers need secure and reliable
 management and distribution of multiple types of content within any one of a
 number of different formats," said David Ludvigson, President, InterTrust
 Technologies Corporation.  "This partnership will provide an integrated
 solution that can both manage and safeguard digital assets regardless of media
 type or complexity."
     The technology integration agreement enables Artesia to join the community
 of application developers and service providers comprising the digital
 commerce network created by InterTrust and branded as the MetaTrust Utility.
 Administered by InterTrust as a neutral party, the Utility develops and
 enforces the rules for interfacing with the platform -- both technically and
 operationally -- to ensure that all the services and applications it supports
 meet its rigorous standards for security and interoperability.
     The agreement will allow Artesia's award winning TEAMS Digital Asset
 Management solution to automatically encrypt and manage digital assets in
 conjunction with InterTrust's DRM technology.  Through this process, the
 business rules defining the approved usage for each asset, which are stored
 within TEAMS as XML-based metadata along with the original content, can be
 efficiently captured and seamlessly packaged with the protected content.
 Since many digital products are actually comprised of multiple assets, such as
 individual song titles on a compact disc or the text and photos that might
 comprise a book, this enhanced flexibility allows content owners to more
 efficiently re-purpose their digital assets in a secure manner in a variety of
 formats.
 
     About InterTrust Technologies Corporation
     InterTrust Technologies Corporation is the leading developer of
 peer-to-peer, distributed digital rights management (DRM) technology.  It's
 general-purpose DRM trust platform serves as a foundation for trusted
 peer-to-peer and client server e-commerce.  InterTrust holds numerous patents
 in the area of trusted systems technology and peer-to-peer rights management,
 and licenses its technology and patents in the form of software or hardware
 and tools to partners.  These partners provide digital commerce services and
 applications that together form a global digital commerce network branded as
 the MetaTrust Utility(TM).  InterTrust is the neutral administrator of the
 MetaTrust Utility network, defining and enforcing the rules which maintain the
 security, commercial reliability, and trusted interoperability of devices,
 services, and applications deployed on the platform.
 
     About Artesia Technologies
     Artesia Technologies is the market leader in enterprise Digital Asset
 Management (DAM). Artesia's core product, TEAMS, enables organizations to
 capture, manage, and dynamically re-express valuable rich-media assets ?
 video, audio, images, graphics, and text and leverage them to exploit new
 business opportunities requiring targeted delivery of rich media.  In
 addition, TEAMS' open API and support for industry standards such as Java,
 CORBA, and XML, enable the creation of enterprise-scale solutions.
     Artesia's blue ribbon customers include thought leaders as impressive and
 diverse as Time Warner Trade Publishing, The Washington Post, General Motors,
 The FeedRoom and many more.  TEAMS was recently recognized by the editors of
 the Seybold Report on Internet Publishing as one of their "Hot Picks" and it
 was also a recipient, for the second consecutive year, of the prestigious
 Crossroads 2001 A-List Award for its support of the management and re-use of
 multimedia assets.  For additional information on Artesia Technologies, please
 visit www.artesia.com.
     The statements contained in this release that are not purely historical
 are forward-looking statements within the meaning of Section 21E of the
 Securities and Exchange Act of 1934, including statements regarding
 InterTrust's expectations, beliefs, hopes, intentions or strategies regarding
 the future.  All forward-looking statements included in this document are
 based upon information available to InterTrust as of the date hereof, and
 InterTrust assumes no obligation to update any such forward-looking statement.
 Actual results could differ materially from current expectations.  Factors
 that could cause or contribute to such differences include, but are not
 limited to, the factors and risks discussed in InterTrust's reports filed from
 time to time with the Securities and Exchange Commission.
     NOTE:  InterTrust. DigiBox, the InterTrust logo, MetaTrust, and The
 MetaTrust Utility are registered trademarks of InterTrust Technologies
 Corporation, and TrustChip, RightsChip, InterRights Point,
 MetaTrust-Certified, Rights/PD and Rights/System are trademarks of
 InterTrust Technologies Corporation, all of which may or may not be used in
 certain jurisdictions.  All other brand or product names are trademarks or
 registered trademarks of their respective companies or organizations.
     Artesia and TEAMS are registered trademarks or trademarks of
 Artesia Technologies.  All other names are the property of their respective
 trademark holders.
 
 

SOURCE InterTrust Technologies Corporation
    SANTA CLARA, Calif. and ROCKVILLE, Md., April 11 /PRNewswire/ --
 InterTrust Technologies Corporation (Nasdaq: ITRU), the leading developer of
 peer-to-peer, distributed Digital Rights Management (DRM) technology, and
 Artesia Technologies, the leader in enterprise Digital Asset Management (DAM),
 today announced an agreement to integrate their respective technologies to
 offer customers the most advanced platform for managing, safeguarding and
 distributing digital assets.  The initiative is designed to address the
 complexities media, entertainment and publishing industries face in managing,
 distributing and monetizing digital assets across multiple channels and
 platforms.
     "With the proliferation in the number of distribution channels and display
 devices, the digital repository has emerged as the focal point for ensuring
 that digital assets may be securely and readily redeployed in order to take
 advantage of a number of new market opportunities," said Scott Bowen,
 president and COO of Artesia Technologies.  "Our agreement with InterTrust
 brings together two industry leaders in order to offer clients a seamless and
 proven platform for increasing the value of their existing digital assets.  We
 look forward to introducing these significant enhancements to such current
 clients as Time Warner and Random House, and we're equally excited by the
 number of new opportunities that this partnership supports."
     "Media, entertainment and publishing customers need secure and reliable
 management and distribution of multiple types of content within any one of a
 number of different formats," said David Ludvigson, President, InterTrust
 Technologies Corporation.  "This partnership will provide an integrated
 solution that can both manage and safeguard digital assets regardless of media
 type or complexity."
     The technology integration agreement enables Artesia to join the community
 of application developers and service providers comprising the digital
 commerce network created by InterTrust and branded as the MetaTrust Utility.
 Administered by InterTrust as a neutral party, the Utility develops and
 enforces the rules for interfacing with the platform -- both technically and
 operationally -- to ensure that all the services and applications it supports
 meet its rigorous standards for security and interoperability.
     The agreement will allow Artesia's award winning TEAMS Digital Asset
 Management solution to automatically encrypt and manage digital assets in
 conjunction with InterTrust's DRM technology.  Through this process, the
 business rules defining the approved usage for each asset, which are stored
 within TEAMS as XML-based metadata along with the original content, can be
 efficiently captured and seamlessly packaged with the protected content.
 Since many digital products are actually comprised of multiple assets, such as
 individual song titles on a compact disc or the text and photos that might
 comprise a book, this enhanced flexibility allows content owners to more
 efficiently re-purpose their digital assets in a secure manner in a variety of
 formats.
 
     About InterTrust Technologies Corporation
     InterTrust Technologies Corporation is the leading developer of
 peer-to-peer, distributed digital rights management (DRM) technology.  It's
 general-purpose DRM trust platform serves as a foundation for trusted
 peer-to-peer and client server e-commerce.  InterTrust holds numerous patents
 in the area of trusted systems technology and peer-to-peer rights management,
 and licenses its technology and patents in the form of software or hardware
 and tools to partners.  These partners provide digital commerce services and
 applications that together form a global digital commerce network branded as
 the MetaTrust Utility(TM).  InterTrust is the neutral administrator of the
 MetaTrust Utility network, defining and enforcing the rules which maintain the
 security, commercial reliability, and trusted interoperability of devices,
 services, and applications deployed on the platform.
 
     About Artesia Technologies
     Artesia Technologies is the market leader in enterprise Digital Asset
 Management (DAM). Artesia's core product, TEAMS, enables organizations to
 capture, manage, and dynamically re-express valuable rich-media assets ?
 video, audio, images, graphics, and text and leverage them to exploit new
 business opportunities requiring targeted delivery of rich media.  In
 addition, TEAMS' open API and support for industry standards such as Java,
 CORBA, and XML, enable the creation of enterprise-scale solutions.
     Artesia's blue ribbon customers include thought leaders as impressive and
 diverse as Time Warner Trade Publishing, The Washington Post, General Motors,
 The FeedRoom and many more.  TEAMS was recently recognized by the editors of
 the Seybold Report on Internet Publishing as one of their "Hot Picks" and it
 was also a recipient, for the second consecutive year, of the prestigious
 Crossroads 2001 A-List Award for its support of the management and re-use of
 multimedia assets.  For additional information on Artesia Technologies, please
 visit www.artesia.com.
     The statements contained in this release that are not purely historical
 are forward-looking statements within the meaning of Section 21E of the
 Securities and Exchange Act of 1934, including statements regarding
 InterTrust's expectations, beliefs, hopes, intentions or strategies regarding
 the future.  All forward-looking statements included in this document are
 based upon information available to InterTrust as of the date hereof, and
 InterTrust assumes no obligation to update any such forward-looking statement.
 Actual results could differ materially from current expectations.  Factors
 that could cause or contribute to such differences include, but are not
 limited to, the factors and risks discussed in InterTrust's reports filed from
 time to time with the Securities and Exchange Commission.
     NOTE:  InterTrust. DigiBox, the InterTrust logo, MetaTrust, and The
 MetaTrust Utility are registered trademarks of InterTrust Technologies
 Corporation, and TrustChip, RightsChip, InterRights Point,
 MetaTrust-Certified, Rights/PD and Rights/System are trademarks of
 InterTrust Technologies Corporation, all of which may or may not be used in
 certain jurisdictions.  All other brand or product names are trademarks or
 registered trademarks of their respective companies or organizations.
     Artesia and TEAMS are registered trademarks or trademarks of
 Artesia Technologies.  All other names are the property of their respective
 trademark holders.
 
 SOURCE  InterTrust Technologies Corporation