Invest-UK Selects the MWW Group as U.S. Agency of Record

MWW Beats Seven Agencies for Major International Economic Development Account



Apr 23, 2001, 01:00 ET from The MWW Group

    NEW YORK, April 23 /PRNewswire Interactive News Release/ -- The MWW Group
 (http://www.mwwpr.com), one of the nation's 20 largest public relations firms,
 announced today the addition of Invest-UK to its client roster.  Invest-UK,
 the British Government's inward investment agency, has tapped MWW's New York
 office to provide a multi-directional communications campaign, including
 strategic media relations, direct marketing, event planning, and affinity
 relationship building to help Invest-UK attract U.S. companies to expand and
 grow their business in the United Kingdom.
     Invest-UK (http://www.investuk-usa.com) is the only inward investment
 agency covering the whole of the United Kingdom.  The British government-run
 entity helps U.S. companies set up or expand business in the U.K.  Over 5,600
 U.S. companies have already found the U.K. the most competitive operations
 base in Europe.
     "Invest-UK is a significant win for The MWW Group.  We are excited to
 represent an outstanding organization like Invest-UK and look forward to
 helping them attract major U.S. investment into the United Kingdom.  Our
 strategic and aggressive multi-channel marketing campaign will help Invest-UK
 simultaneously build brand awareness among a variety of vertical industries
 including financial services, biotech, internet/software, telecommunications
 and automotive," said Michael W. Kempner, president and CEO of The MWW Group.
     "MWW presented us with an extremely intelligent communications program,
 incredible public affairs and media relations credentials, and an established
 network of key influencers and contacts across a wide array of industries,"
 said Ian Gibbons, deputy director of Invest-UK.  "Most importantly, we were
 thoroughly impressed by the quality of the MWW account team.  The Firm's
 knowledge, versatility and experience across a broad range of disciplines made
 MWW an ideal match for our organization."
 
     About The MWW Group
     The MWW Group is among the top 20 public relations agencies in the U.S.
 and is nationally recognized as the fastest growing full-service marketing and
 communications firm in the industry.  MWW is ranked among the leading firms
 for investor relations/financial communications, consumer and B2B public
 relations and marketing, e-business and technology, community relations,
 crisis management, public affairs, corporate communications, health science
 and social marketing.  The firm is headquartered in East Rutherford, NJ, with
 offices in New York City; Trenton, NJ; Los Angeles; Chicago; Washington, DC;
 and Seattle, WA.  MWW's clients include McDonald's New York Tri-State
 Restaurants, Hard Rock Cafe International, Nikon Inc., National Discount
 Brokers (NDB.com), Bally Total Fitness, The Ackerley Group, Kmart, Continental
 Airlines, PETsMART, Inc., Reckitt Benckiser, Trans World Entertainment, Cuban
 American National Foundation, The Robert Wood Johnson Foundation, Autoweb.com,
 Netgrocer.com, WorldChain, in addition to many Fortune 1000 companies in the
 consumer, professional services and industrial sectors.  The MWW Group is an
 independent brand of Golin/Harris International.  For more information on The
 MWW Group, please visit the firm's home page at http://www.mwwpr.com.
 
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                http://tbutton.prnewswire.com/prn/11690X67686873
 
 

SOURCE The MWW Group
    NEW YORK, April 23 /PRNewswire Interactive News Release/ -- The MWW Group
 (http://www.mwwpr.com), one of the nation's 20 largest public relations firms,
 announced today the addition of Invest-UK to its client roster.  Invest-UK,
 the British Government's inward investment agency, has tapped MWW's New York
 office to provide a multi-directional communications campaign, including
 strategic media relations, direct marketing, event planning, and affinity
 relationship building to help Invest-UK attract U.S. companies to expand and
 grow their business in the United Kingdom.
     Invest-UK (http://www.investuk-usa.com) is the only inward investment
 agency covering the whole of the United Kingdom.  The British government-run
 entity helps U.S. companies set up or expand business in the U.K.  Over 5,600
 U.S. companies have already found the U.K. the most competitive operations
 base in Europe.
     "Invest-UK is a significant win for The MWW Group.  We are excited to
 represent an outstanding organization like Invest-UK and look forward to
 helping them attract major U.S. investment into the United Kingdom.  Our
 strategic and aggressive multi-channel marketing campaign will help Invest-UK
 simultaneously build brand awareness among a variety of vertical industries
 including financial services, biotech, internet/software, telecommunications
 and automotive," said Michael W. Kempner, president and CEO of The MWW Group.
     "MWW presented us with an extremely intelligent communications program,
 incredible public affairs and media relations credentials, and an established
 network of key influencers and contacts across a wide array of industries,"
 said Ian Gibbons, deputy director of Invest-UK.  "Most importantly, we were
 thoroughly impressed by the quality of the MWW account team.  The Firm's
 knowledge, versatility and experience across a broad range of disciplines made
 MWW an ideal match for our organization."
 
     About The MWW Group
     The MWW Group is among the top 20 public relations agencies in the U.S.
 and is nationally recognized as the fastest growing full-service marketing and
 communications firm in the industry.  MWW is ranked among the leading firms
 for investor relations/financial communications, consumer and B2B public
 relations and marketing, e-business and technology, community relations,
 crisis management, public affairs, corporate communications, health science
 and social marketing.  The firm is headquartered in East Rutherford, NJ, with
 offices in New York City; Trenton, NJ; Los Angeles; Chicago; Washington, DC;
 and Seattle, WA.  MWW's clients include McDonald's New York Tri-State
 Restaurants, Hard Rock Cafe International, Nikon Inc., National Discount
 Brokers (NDB.com), Bally Total Fitness, The Ackerley Group, Kmart, Continental
 Airlines, PETsMART, Inc., Reckitt Benckiser, Trans World Entertainment, Cuban
 American National Foundation, The Robert Wood Johnson Foundation, Autoweb.com,
 Netgrocer.com, WorldChain, in addition to many Fortune 1000 companies in the
 consumer, professional services and industrial sectors.  The MWW Group is an
 independent brand of Golin/Harris International.  For more information on The
 MWW Group, please visit the firm's home page at http://www.mwwpr.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X67686873
 
 SOURCE  The MWW Group