Iomega and Ritz Camera Centers Begin New Retail Agreement

Iomega FotoShow and Other Iomega Products to Debut

At Ritz Camera Centers Nationwide



Apr 10, 2001, 01:00 ET from Iomega Corporation

    ROY, Utah, April 10 /PRNewswire/ -- Iomega Corporation (NYSE:   IOM), a
 global leader in data management solutions, today announced that Ritz Camera
 Centers, the largest camera store chain in the United States, will carry
 Iomega products throughout the U.S. beginning in mid-April.  The agreement
 marks an extensive new retail opportunity for Iomega and offers customers of
 Ritz new choices for storing and managing their digital content.
     "Ritz Camera is an ideal outlet for Iomega digital imaging products such
 as FotoShow and our LifeWorks Photo Album software," said Herb Scales, senior
 vice president of sales, Iomega Corporation.  "This is a tremendous
 opportunity to showcase the quality and convenience of Zip-based products to
 digital imaging customers who may not be familiar with Iomega's prominence in
 computer and electronics retail outlets."
     Initial plans call for the Iomega(R) FotoShow(TM) digital image center and
 Zip(R) 100MB and 250MB disks to be sold at more than 250 Ritz Camera Centers
 nationwide.  In addition, 18 Ritz Camera Photronic Depot Superstores will also
 carry Iomega's 340MB Microdrive miniature hard drives, Iomega Photo Album
 software and Predator(TM) CD-RW drives.  The Predator CD-RW will be the first
 CD-RW drive offered at Ritz Camera Centers.  All five products will be
 included in the in-store catalog at all Ritz Camera Centers, allowing
 customers to order the products for overnight delivery to the store.  The
 products will also be available through http://www.ritzcamera.com.
     "With the growing number of consumers using digital cameras, products like
 the Iomega FotoShow will play a progressively vital role in the photography
 industry," said David Dimont, director of purchasing, Ritz Camera Centers.
 "Digital photographers need easy ways to store and display their images, and
 this agreement gives our customers new options that move beyond flash media."
 
     About the Iomega FotoShow digital image center
     Iomega's FotoShow digital image center gives consumers a Zip drive for
 their TV, a small, simple and affordable solution for sharing their digital
 photo collections without a computer.  Its built-in CompactFlash(TM)
 (Microdrive(TM)-compatible) and SmartMedia(TM) slots provide digital camera
 owners with one-button transfer of camera images directly to the internal
 Zip(R) 250MB drive.  Connecting to a TV via composite (RCA) or S-Video ports,
 the FotoShow player also comes with a remote control for convenient editing
 and viewing.
     Editing features include red-eye removal, one-touch instant photo fixing,
 cropping, zooming, image rotation and artistic templates.  With an optional
 12-volt car adapter, the FotoShow viewer doubles as a mobile image station for
 downloading digital camera photos in the field, freeing up space on expensive
 solid state memory cards.
     The FotoShow player's USB port allows it to operate as a 250MB Zip(R)
 drive when connected to any USB-enabled computer.  Users can then transfer
 images to the FotoShow player from any source -- including converted
 Powerpoint(R) presentations, scanned photos, and photos saved on hard drives
 or downloaded from the Internet -- for television viewing in the home,
 classroom, or boardroom.
 
     About Ritz Camera Centers
     Ritz Camera Centers, Inc. is the nation's largest full-service
 photographic chain.  Along with its famous 4x6 Ritz Big Print film processing,
 Ritz Camera offers famous brand cameras, camcorders, film, photographic
 accessories, and in many locations digital imaging, cellular phones and pagers
 -- all at discount prices.  Ritz locations offer all this plus expert,
 personal and friendly service, helping to maintain its position as an industry
 leader.
     Ritz Camera has been in business for over 75 years and continues its
 growth through new store openings, ensuring a solid future for this successful
 photographic retail chain.  In the area of photographic and video accessories,
 Ritz Camera is a recognized leader in the design and marketing of products and
 services that are aimed at making photography better for their customers.
     Ritz has taken a leadership role in the emerging fields of PC photography
 and digital imaging, bringing these exciting products and services to
 consumers and the business community since 1992.  Almost all stores offer a
 full line of photographic, digital (photo), and wireless products as well as
 "on-site" traditional 1-Hour processing and Digital Photronic Imageination
 Centers.
     Ritz Camera now operates over 1000 locations in 47 states and the District
 of Columbia.  In addition, Ritz also operates over 100 Boater's World Marine
 Centers, a division of Ritz Camera, in busy boating areas throughout the
 United States.
     Photography consumers, amateur and expert, can visit the Ritz Camera Web
 site at www.ritzcamera.com and will find many options for obtaining
 information that is useful, exciting and entertaining.
 
     About Iomega
     Iomega Corporation (NYSE:   IOM) manufactures and markets the award-winning
 Zip(R), Jaz(R) and PocketZip(TM) drives and disks, the HipZip(TM) digital
 audio player, the FotoShow(TM) digital image center, LifeWorks(TM) software,
 and Iomega QuikSync(TM) software; Iomega also markets Iomega CD-RW drives and
 Iomega Microdrive(TM).  Iomega's products help people to save, share, manage
 and create important information such as Internet downloads, audio files,
 personal photographs, spreadsheets, and slides, while protecting that content
 from viruses and hackers.  Used in homes, businesses, government and
 educational facilities and by creative professionals everywhere, Iomega
 storage solutions are the enabling technologies preferred by millions.  The
 Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at
 http://www.iomega.com.
 
     NOTE: The statements contained in this release regarding availability of
 Iomega products at Ritz Camera Centers and all other statements that are not
 purely historical, are forward-looking statements within the meaning of the
 Private Securities Litigation Reform Act of 1995.  All such forward-looking
 statements are based upon information available to Iomega as of the date
 hereof, and Iomega disclaims any intention or obligation to update any such
 forward-looking statements.  Actual results could differ materially from
 current expectations.  Factors that could cause or contribute to such
 differences include, but are not limited to market acceptance of, and demand
 for, the Iomega products, digital photography products, the success of the
 relationship between Iomega and Ritz cameras, co-development, production, and
 distribution issues, product pricing and conformity to specifications,
 dependence upon third party suppliers, competition, intellectual property
 rights and other risks and uncertainties identified in the reports filed from
 time to time by Iomega with the U.S. Securities and Exchange Commission,
 including Iomega's Annual Report on Form 10-K for the year ended December 31,
 2000, and its most recent Quarterly Report on Form 10-Q.
 
     Copyright(C) 2001 Iomega Corporation.  All rights reserved.  Iomega, Zip,
 Jaz, PocketZip, HipZip, FotoShow, Predator, QuikSync and LifeWorks are either
 registered trademarks or trademarks of Iomega Corporation in the United States
 and/or other countries.  Microdrive is a trademark of IBM Corporation and is
 used with permission.  Certain other product names, brand names and company
 names may be trademarks or designations of their respective owners.
 
     For further information, please contact media, Chris Romoser,
 801-332-3678, romoser@iomega.com, or analyst/investors, Jim Recob,
 801-332-4430, recob@iomega.com, both of Iomega Corporation.
 
 

SOURCE Iomega Corporation
    ROY, Utah, April 10 /PRNewswire/ -- Iomega Corporation (NYSE:   IOM), a
 global leader in data management solutions, today announced that Ritz Camera
 Centers, the largest camera store chain in the United States, will carry
 Iomega products throughout the U.S. beginning in mid-April.  The agreement
 marks an extensive new retail opportunity for Iomega and offers customers of
 Ritz new choices for storing and managing their digital content.
     "Ritz Camera is an ideal outlet for Iomega digital imaging products such
 as FotoShow and our LifeWorks Photo Album software," said Herb Scales, senior
 vice president of sales, Iomega Corporation.  "This is a tremendous
 opportunity to showcase the quality and convenience of Zip-based products to
 digital imaging customers who may not be familiar with Iomega's prominence in
 computer and electronics retail outlets."
     Initial plans call for the Iomega(R) FotoShow(TM) digital image center and
 Zip(R) 100MB and 250MB disks to be sold at more than 250 Ritz Camera Centers
 nationwide.  In addition, 18 Ritz Camera Photronic Depot Superstores will also
 carry Iomega's 340MB Microdrive miniature hard drives, Iomega Photo Album
 software and Predator(TM) CD-RW drives.  The Predator CD-RW will be the first
 CD-RW drive offered at Ritz Camera Centers.  All five products will be
 included in the in-store catalog at all Ritz Camera Centers, allowing
 customers to order the products for overnight delivery to the store.  The
 products will also be available through http://www.ritzcamera.com.
     "With the growing number of consumers using digital cameras, products like
 the Iomega FotoShow will play a progressively vital role in the photography
 industry," said David Dimont, director of purchasing, Ritz Camera Centers.
 "Digital photographers need easy ways to store and display their images, and
 this agreement gives our customers new options that move beyond flash media."
 
     About the Iomega FotoShow digital image center
     Iomega's FotoShow digital image center gives consumers a Zip drive for
 their TV, a small, simple and affordable solution for sharing their digital
 photo collections without a computer.  Its built-in CompactFlash(TM)
 (Microdrive(TM)-compatible) and SmartMedia(TM) slots provide digital camera
 owners with one-button transfer of camera images directly to the internal
 Zip(R) 250MB drive.  Connecting to a TV via composite (RCA) or S-Video ports,
 the FotoShow player also comes with a remote control for convenient editing
 and viewing.
     Editing features include red-eye removal, one-touch instant photo fixing,
 cropping, zooming, image rotation and artistic templates.  With an optional
 12-volt car adapter, the FotoShow viewer doubles as a mobile image station for
 downloading digital camera photos in the field, freeing up space on expensive
 solid state memory cards.
     The FotoShow player's USB port allows it to operate as a 250MB Zip(R)
 drive when connected to any USB-enabled computer.  Users can then transfer
 images to the FotoShow player from any source -- including converted
 Powerpoint(R) presentations, scanned photos, and photos saved on hard drives
 or downloaded from the Internet -- for television viewing in the home,
 classroom, or boardroom.
 
     About Ritz Camera Centers
     Ritz Camera Centers, Inc. is the nation's largest full-service
 photographic chain.  Along with its famous 4x6 Ritz Big Print film processing,
 Ritz Camera offers famous brand cameras, camcorders, film, photographic
 accessories, and in many locations digital imaging, cellular phones and pagers
 -- all at discount prices.  Ritz locations offer all this plus expert,
 personal and friendly service, helping to maintain its position as an industry
 leader.
     Ritz Camera has been in business for over 75 years and continues its
 growth through new store openings, ensuring a solid future for this successful
 photographic retail chain.  In the area of photographic and video accessories,
 Ritz Camera is a recognized leader in the design and marketing of products and
 services that are aimed at making photography better for their customers.
     Ritz has taken a leadership role in the emerging fields of PC photography
 and digital imaging, bringing these exciting products and services to
 consumers and the business community since 1992.  Almost all stores offer a
 full line of photographic, digital (photo), and wireless products as well as
 "on-site" traditional 1-Hour processing and Digital Photronic Imageination
 Centers.
     Ritz Camera now operates over 1000 locations in 47 states and the District
 of Columbia.  In addition, Ritz also operates over 100 Boater's World Marine
 Centers, a division of Ritz Camera, in busy boating areas throughout the
 United States.
     Photography consumers, amateur and expert, can visit the Ritz Camera Web
 site at www.ritzcamera.com and will find many options for obtaining
 information that is useful, exciting and entertaining.
 
     About Iomega
     Iomega Corporation (NYSE:   IOM) manufactures and markets the award-winning
 Zip(R), Jaz(R) and PocketZip(TM) drives and disks, the HipZip(TM) digital
 audio player, the FotoShow(TM) digital image center, LifeWorks(TM) software,
 and Iomega QuikSync(TM) software; Iomega also markets Iomega CD-RW drives and
 Iomega Microdrive(TM).  Iomega's products help people to save, share, manage
 and create important information such as Internet downloads, audio files,
 personal photographs, spreadsheets, and slides, while protecting that content
 from viruses and hackers.  Used in homes, businesses, government and
 educational facilities and by creative professionals everywhere, Iomega
 storage solutions are the enabling technologies preferred by millions.  The
 Company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at
 http://www.iomega.com.
 
     NOTE: The statements contained in this release regarding availability of
 Iomega products at Ritz Camera Centers and all other statements that are not
 purely historical, are forward-looking statements within the meaning of the
 Private Securities Litigation Reform Act of 1995.  All such forward-looking
 statements are based upon information available to Iomega as of the date
 hereof, and Iomega disclaims any intention or obligation to update any such
 forward-looking statements.  Actual results could differ materially from
 current expectations.  Factors that could cause or contribute to such
 differences include, but are not limited to market acceptance of, and demand
 for, the Iomega products, digital photography products, the success of the
 relationship between Iomega and Ritz cameras, co-development, production, and
 distribution issues, product pricing and conformity to specifications,
 dependence upon third party suppliers, competition, intellectual property
 rights and other risks and uncertainties identified in the reports filed from
 time to time by Iomega with the U.S. Securities and Exchange Commission,
 including Iomega's Annual Report on Form 10-K for the year ended December 31,
 2000, and its most recent Quarterly Report on Form 10-Q.
 
     Copyright(C) 2001 Iomega Corporation.  All rights reserved.  Iomega, Zip,
 Jaz, PocketZip, HipZip, FotoShow, Predator, QuikSync and LifeWorks are either
 registered trademarks or trademarks of Iomega Corporation in the United States
 and/or other countries.  Microdrive is a trademark of IBM Corporation and is
 used with permission.  Certain other product names, brand names and company
 names may be trademarks or designations of their respective owners.
 
     For further information, please contact media, Chris Romoser,
 801-332-3678, romoser@iomega.com, or analyst/investors, Jim Recob,
 801-332-4430, recob@iomega.com, both of Iomega Corporation.
 
 SOURCE  Iomega Corporation