i.Predictus Receives Patent For Process That Allows For New Standard of Accountability in Television Advertising

Aug 12, 2015, 07:00 ET from i.Predictus

CEDAR KNOLLS, N.J., Aug. 12, 2015 /PRNewswire/ -- i.Predictus, already the definitive leader in marketing and media automation for agencies and brands running large scale campaigns, takes programmatic to the next level of measurement. Last week, it received a patent for its proprietary process that ascribes the real-time value of a television airing throughout its entire life cycle. This breakthrough lets marketers hold every media plan to a standard never before possible.

Now, marketers can get the most up to date measure ever of an airing's profitability. Using a graphical interface, they can choose from one or more of the following variables: by station or network, day part, product, creative, or offer. They can also access comparative views such as one or more networks in a specified time frame for one or more offers, or one or more creative units. 

As extraordinary as the new i.Predictus patent is, the company's ability to simply receive it is just as remarkable. Last summer's historic Alice v. CLS Supreme Court decision has made the criteria for receiving patents on abstract ideas extremely difficult to meet.

But the stunning rise of i.Predictus extends well beyond this recent patent office victory. This is the story of a woman entrepreneur in New Jersey, Monica C. Smith, taking on the well-funded Silicon Valley boys club, and signing on investors at a faster rate than of all her competitors combined. Every month the company has some new innovation to tout and new clients signing long-term contracts. The patent is just the latest in a series of victories.

"Total accountability will be the new normal," said Smith, adding, "Understanding consumer reactions to creative, product, and price is mission critical. Media is expensive, and in order to bring the best value to brands running large scale television and digital campaigns, there is only one solution: i.Predictus. We are on a mission to change the way advertising is bought and sold. Networks, rating conglomerates, media operating systems, and DSPs now know that transparency is critical. This opens the door to a whole slew of innovations in the near future, with a number of additional patents on the way. Who'd have thought that Silicon Valley and Madison Avenue would be turned on their ears by a marketing automation company from New Jersey? It's a whole new ballgame."

About i.Predictus
i.Predictus is a leader in the practical implementation of programmatic TV, offering advertising attribution modeling down to the individual airing level. As a high-performance platform designed and tested with high media throughput, i.Predictus optimizes media schedules with a high degree of accuracy and consistency. Using its patent-pending algorithm, i.Predictus is able to deliver large television advertisers continuous improvement in media ROI.

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SOURCE i.Predictus