iQ Powers Interactive Marketing Services Inside New IAB Large-Sized Banner Ads

iQ Defines Next-Generation Interactive Marketing with Measurable,

Response-Based Services



Apr 25, 2001, 01:00 ET from iQ Commerce Corp.

    SARATOGA, Calif., April 25 /PRNewswire/ -- iQ Commerce Corp., the global
 digital marketing services provider, offers a complete suite of
 next-generation, digital marketing services that can all be easily implemented
 within the Internet Advertising Bureau's (IAB) newly approved large banner ad
 sizes.
     iQ's speed of deployment, ease and reduced IT support requirements, have
 given marketers the flexibility to quickly and cost-effectively execute online
 marketing campaigns.  "iQ is all about rapid delivery of sophisticated digital
 marketing campaigns that progressively move the customer from prospect to
 loyalty," said Richard Mandeberg, president and CEO of iQ.  "We're thrilled
 that the new IAB standards further enable our end-to-end marketing programs
 that deliver measurable customer interactions and in fact, validate our
 approach."
     iQ has long been a leader in the digital marketing space, enabling the
 kind of sophisticated marketing techniques that marketers have used in the
 offline world.  The new larger ad sizes allow iQ to deliver on the promise of
 the Internet as an interactive communications medium.  Within the frame of
 banner ads, marketers are able to interact with customers through iQ tactical
 services such as coupons, leads, sweepstakes, surveys, product sampling; and
 more complex sequencing of advertising messages into customer dialogue
 management.
     "The Internet works best when it provides true interactive communication
 between brand and customer," said Bruce Judson, entrepreneur, noted author of
 seminal Internet marketing book "NetMarketing," (1996) and member of iQ's
 board of directors.  "It has proven itself an effective, measurable direct
 marketing vehicle and ultimately, it will become the most efficient channel
 for managing customer relationships."
 
     About iQ
     Founded in 1997, iQ Commerce Corp. is the leading Digital Marketing
 Service Provider offering a broad range of interactive promotional and direct
 marketing solutions to marketers.  iQ's marketing services are integrated in a
 single, unique marketing service platform and include complete data capture,
 reporting and analysis.  iQ marketing services are quickly and
 cost-effectively deployed across multiple digital channels, including web,
 banner network, email and wireless devices.
     iQ's investors include eVerger, Redpoint Ventures, Knight Ridder Ventures,
 Oak Hill Venture Partners, L.P. and Phoenix Technologies Ltd.  Based in
 Saratoga, Calif., iQ has offices located in San Francisco, New York and London
 and can be reached on the web at http://www.iQ.com or via email at info@iQ.com
 and international@iQ.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X12390127
 
 

SOURCE iQ Commerce Corp.
    SARATOGA, Calif., April 25 /PRNewswire/ -- iQ Commerce Corp., the global
 digital marketing services provider, offers a complete suite of
 next-generation, digital marketing services that can all be easily implemented
 within the Internet Advertising Bureau's (IAB) newly approved large banner ad
 sizes.
     iQ's speed of deployment, ease and reduced IT support requirements, have
 given marketers the flexibility to quickly and cost-effectively execute online
 marketing campaigns.  "iQ is all about rapid delivery of sophisticated digital
 marketing campaigns that progressively move the customer from prospect to
 loyalty," said Richard Mandeberg, president and CEO of iQ.  "We're thrilled
 that the new IAB standards further enable our end-to-end marketing programs
 that deliver measurable customer interactions and in fact, validate our
 approach."
     iQ has long been a leader in the digital marketing space, enabling the
 kind of sophisticated marketing techniques that marketers have used in the
 offline world.  The new larger ad sizes allow iQ to deliver on the promise of
 the Internet as an interactive communications medium.  Within the frame of
 banner ads, marketers are able to interact with customers through iQ tactical
 services such as coupons, leads, sweepstakes, surveys, product sampling; and
 more complex sequencing of advertising messages into customer dialogue
 management.
     "The Internet works best when it provides true interactive communication
 between brand and customer," said Bruce Judson, entrepreneur, noted author of
 seminal Internet marketing book "NetMarketing," (1996) and member of iQ's
 board of directors.  "It has proven itself an effective, measurable direct
 marketing vehicle and ultimately, it will become the most efficient channel
 for managing customer relationships."
 
     About iQ
     Founded in 1997, iQ Commerce Corp. is the leading Digital Marketing
 Service Provider offering a broad range of interactive promotional and direct
 marketing solutions to marketers.  iQ's marketing services are integrated in a
 single, unique marketing service platform and include complete data capture,
 reporting and analysis.  iQ marketing services are quickly and
 cost-effectively deployed across multiple digital channels, including web,
 banner network, email and wireless devices.
     iQ's investors include eVerger, Redpoint Ventures, Knight Ridder Ventures,
 Oak Hill Venture Partners, L.P. and Phoenix Technologies Ltd.  Based in
 Saratoga, Calif., iQ has offices located in San Francisco, New York and London
 and can be reached on the web at http://www.iQ.com or via email at info@iQ.com
 and international@iQ.com.
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X12390127
 
 SOURCE  iQ Commerce Corp.