Ireland Welcomes Visitors and Reassures Consumers

The Emerald Isle and the Food Industry Still Glitter

Despite Europe's Current Outbreak of Foot & Mouth Disease



Apr 12, 2001, 01:00 ET from Irish Food Board

    DUBLIN, Ireland, April 12 /PRNewswire/ -- All is well in Ireland.  The
 pubs are full, restaurants are thriving and consumers are enjoying the fresh
 bounty and exceptional cuisine for which Ireland is celebrated.  Ireland,
 known for its fine food and legendary hospitality, wants the world to know its
 doors are open for business, its food is safe and its countryside is as scenic
 as ever.  Eat, drink and be merry -- and be thankful.  That's the word from
 the Irish Food Board and the Food Safety Authority of Ireland (FSAI).
     Agriculture and tourism are important economic mainstays of the country
 and Ireland intends to keep it that way.  In the wake of the crisis in Europe
 from Foot and Mouth Disease (FMD), Ireland has taken every possible measure to
 prevent the spread of the disease.  In a joint effort to reassure consumers
 worldwide that Irish food is safe and healthy for consumption, the Irish Food
 Board and the Food Safety Authority have embarked on a joint campaign to
 dispel unfounded rumors.
     "It is important to understand that Ireland's meat and dairy industry is
 flourishing and our products are absolutely safe," says Michael Duffy, CEO of
 the Irish Food Board, the government agency responsible for the promotion of
 Irish foods.  He continues, "Ireland's great natural resources help produce
 some of the finest premium beef, lamb and dairy products in the world.  It's
 safe to say, Ireland's food industry is thriving."  Demand for Irish products
 has soared and Ireland exports nearly 90% of its food output.
     Ireland was one of the first countries to establish an independent,
 science-based, consumer protection agency, the Food Safety Authority (FSAI).
 From farmer to manufacturer to retailer, the FSAI oversees the entire
 production sequence.  Dr. Patrick Wall, Executive Director of the FSAI, says,
 "Consumer health is our top priority.  All food consumed, distributed,
 marketed or produced in Ireland must meet our exacting criteria for food
 safety and quality.  We are committed to maintaining the highest possible
 caliber.  Our success can be seen in our worldwide exports and the high demand
 for Irish food products."
     In its ongoing effort to enlighten the public, the Irish Food Board and
 FSAI offer the following.
 
     * First and foremost, Foot & Mouth Disease is exclusively an animal health
       issue and poses no danger to humans.  Eating meat from afflicted animals
       does not infect humans.
 
     * FMD is a virus exclusively restricted to cloven-hoof animals.  It poses
       no human health risk.
 
     * Only one isolated case of Foot & Mouth Disease has been reported in all
       of the Republic of Ireland and fortunately it has been confined to
       northeastern, County Louth.
 
     * Ireland's dairy and meat products are unequivocally safe to consume.
 
     As one of the most pristine and naturally blessed countries in the world,
 Ireland prides itself on the quality of its specialty foods and agricultural
 products.  Its unparalleled natural beauty and legendary hospitality have
 attracted visitors for centuries.  Nothing has changed.  With Spring and
 Summer on the horizon, the most popular tourist seasons, Ireland looks forward
 to the annual migration of discerning food lovers.
 
 

SOURCE Irish Food Board
    DUBLIN, Ireland, April 12 /PRNewswire/ -- All is well in Ireland.  The
 pubs are full, restaurants are thriving and consumers are enjoying the fresh
 bounty and exceptional cuisine for which Ireland is celebrated.  Ireland,
 known for its fine food and legendary hospitality, wants the world to know its
 doors are open for business, its food is safe and its countryside is as scenic
 as ever.  Eat, drink and be merry -- and be thankful.  That's the word from
 the Irish Food Board and the Food Safety Authority of Ireland (FSAI).
     Agriculture and tourism are important economic mainstays of the country
 and Ireland intends to keep it that way.  In the wake of the crisis in Europe
 from Foot and Mouth Disease (FMD), Ireland has taken every possible measure to
 prevent the spread of the disease.  In a joint effort to reassure consumers
 worldwide that Irish food is safe and healthy for consumption, the Irish Food
 Board and the Food Safety Authority have embarked on a joint campaign to
 dispel unfounded rumors.
     "It is important to understand that Ireland's meat and dairy industry is
 flourishing and our products are absolutely safe," says Michael Duffy, CEO of
 the Irish Food Board, the government agency responsible for the promotion of
 Irish foods.  He continues, "Ireland's great natural resources help produce
 some of the finest premium beef, lamb and dairy products in the world.  It's
 safe to say, Ireland's food industry is thriving."  Demand for Irish products
 has soared and Ireland exports nearly 90% of its food output.
     Ireland was one of the first countries to establish an independent,
 science-based, consumer protection agency, the Food Safety Authority (FSAI).
 From farmer to manufacturer to retailer, the FSAI oversees the entire
 production sequence.  Dr. Patrick Wall, Executive Director of the FSAI, says,
 "Consumer health is our top priority.  All food consumed, distributed,
 marketed or produced in Ireland must meet our exacting criteria for food
 safety and quality.  We are committed to maintaining the highest possible
 caliber.  Our success can be seen in our worldwide exports and the high demand
 for Irish food products."
     In its ongoing effort to enlighten the public, the Irish Food Board and
 FSAI offer the following.
 
     * First and foremost, Foot & Mouth Disease is exclusively an animal health
       issue and poses no danger to humans.  Eating meat from afflicted animals
       does not infect humans.
 
     * FMD is a virus exclusively restricted to cloven-hoof animals.  It poses
       no human health risk.
 
     * Only one isolated case of Foot & Mouth Disease has been reported in all
       of the Republic of Ireland and fortunately it has been confined to
       northeastern, County Louth.
 
     * Ireland's dairy and meat products are unequivocally safe to consume.
 
     As one of the most pristine and naturally blessed countries in the world,
 Ireland prides itself on the quality of its specialty foods and agricultural
 products.  Its unparalleled natural beauty and legendary hospitality have
 attracted visitors for centuries.  Nothing has changed.  With Spring and
 Summer on the horizon, the most popular tourist seasons, Ireland looks forward
 to the annual migration of discerning food lovers.
 
 SOURCE  Irish Food Board