It Pays to Upgrade

Premium Shocks Like Monroe Reflex(TM) and Monroe Sensa-Trac(R) Help Increase

Driver Safety and a Shop's Bottom Line.



Apr 02, 2001, 01:00 ET from Tenneco Automotive

    MONROE, Mich., April 2 /PRNewswire/ -- Tenneco Automotive, maker of
 Monroe(R) Reflex(TM) and Monroe Sensa-Trac(R) shock absorbers, wants to help
 installers educate their customers that vehicle safety can be enhanced with an
 upgrade to "premium" shocks.  Not only will this increase a shop's bottom
 line, it will also help build customer confidence that their mechanic is
 looking out for their safety.
     "Contrary to what most drivers might think, shocks are more of a safety
 item than a comfort item," says Harvey Diedrich, vice president of
 marketing/North American Aftermarket for Tenneco Automotive.  "Installers know
 that properly working shocks provide better tire-to-road contact, especially
 when people are driving in adverse weather conditions, or over potholes.  The
 selling point to customers is that an upgrade to premium shocks equals
 'premium' safety."
 
     The following tips may help installers communicate the benefits of premium
 shocks:
 
      -- Explain how a premium shock provides more longevity and increased
         control when compared to its value-priced counterpart.
      -- Emphasize that premium shocks, though they may cost a little more, are
         actually an investment in safety.
      -- Remind customers that it's a good idea to have an ASE-certified
         mechanic inspect a vehicle's shocks every year, or 12,000 miles.
      -- Tell customers about "The Safety Triangle" -- the crucial link between
         a vehicle's shocks, brakes and tires.  Each component of The Safety
         Triangle is equally important because they work together to help keep
         a vehicle's tires in contact with the road.  Stress the importance of
         regular yearly checks to keep all three components in top working
         condition.
 
     The design and technology used by Tenneco engineers sets Monroe Reflex and
 Sensa-Trac apart from value-priced shocks, notes Diedrich.  "Monroe Reflex
 shocks use 'Impact Sensor Technology' to create more valve activity when
 driving on uneven road surfaces, and Monroe Sensa-Trac shocks use
 'The Safe-Tech System' to improve rod response through a tight
 piston-to-cylinder seal," he adds.
     Engineers at Tenneco Automotive recommend Monroe Reflex shocks to drivers
 looking for additional ride control without sacrificing comfort.  Monroe
 Sensa-Trac shocks offer legendary comfort and enhanced control, even with
 changing road conditions.
     Tenneco Automotive is a $3.5 billion manufacturing company headquartered
 in Lake Forest, Ill., with 23,000 employees worldwide.  Tenneco Automotive is
 one of the world's largest producers and marketers of ride control and exhaust
 systems and products, which are sold under the Monroe(R) and Walker(R) global
 brand names.  Among its products are Sensa-Trac(R) and Reflex(TM) shocks and
 struts, Rancho(R) shock absorbers, Walker(R) Quiet-Flow(TM) mufflers,
 Dynomax(TM) performance exhaust products, and Monroe(R) Clevite(TM) vibration
 control components.
 
 

SOURCE Tenneco Automotive
    MONROE, Mich., April 2 /PRNewswire/ -- Tenneco Automotive, maker of
 Monroe(R) Reflex(TM) and Monroe Sensa-Trac(R) shock absorbers, wants to help
 installers educate their customers that vehicle safety can be enhanced with an
 upgrade to "premium" shocks.  Not only will this increase a shop's bottom
 line, it will also help build customer confidence that their mechanic is
 looking out for their safety.
     "Contrary to what most drivers might think, shocks are more of a safety
 item than a comfort item," says Harvey Diedrich, vice president of
 marketing/North American Aftermarket for Tenneco Automotive.  "Installers know
 that properly working shocks provide better tire-to-road contact, especially
 when people are driving in adverse weather conditions, or over potholes.  The
 selling point to customers is that an upgrade to premium shocks equals
 'premium' safety."
 
     The following tips may help installers communicate the benefits of premium
 shocks:
 
      -- Explain how a premium shock provides more longevity and increased
         control when compared to its value-priced counterpart.
      -- Emphasize that premium shocks, though they may cost a little more, are
         actually an investment in safety.
      -- Remind customers that it's a good idea to have an ASE-certified
         mechanic inspect a vehicle's shocks every year, or 12,000 miles.
      -- Tell customers about "The Safety Triangle" -- the crucial link between
         a vehicle's shocks, brakes and tires.  Each component of The Safety
         Triangle is equally important because they work together to help keep
         a vehicle's tires in contact with the road.  Stress the importance of
         regular yearly checks to keep all three components in top working
         condition.
 
     The design and technology used by Tenneco engineers sets Monroe Reflex and
 Sensa-Trac apart from value-priced shocks, notes Diedrich.  "Monroe Reflex
 shocks use 'Impact Sensor Technology' to create more valve activity when
 driving on uneven road surfaces, and Monroe Sensa-Trac shocks use
 'The Safe-Tech System' to improve rod response through a tight
 piston-to-cylinder seal," he adds.
     Engineers at Tenneco Automotive recommend Monroe Reflex shocks to drivers
 looking for additional ride control without sacrificing comfort.  Monroe
 Sensa-Trac shocks offer legendary comfort and enhanced control, even with
 changing road conditions.
     Tenneco Automotive is a $3.5 billion manufacturing company headquartered
 in Lake Forest, Ill., with 23,000 employees worldwide.  Tenneco Automotive is
 one of the world's largest producers and marketers of ride control and exhaust
 systems and products, which are sold under the Monroe(R) and Walker(R) global
 brand names.  Among its products are Sensa-Trac(R) and Reflex(TM) shocks and
 struts, Rancho(R) shock absorbers, Walker(R) Quiet-Flow(TM) mufflers,
 Dynomax(TM) performance exhaust products, and Monroe(R) Clevite(TM) vibration
 control components.
 
 SOURCE  Tenneco Automotive