itemus finalizes agreement to acquire Shooting Gallery

Combined company to integrate strategy, content and technology for

innovative client solutions



Apr 19, 2001, 01:00 ET from itemus inc.

    TORONTO, April 19 /PRNewswire/ - itemus inc. (TSE:ITM, OTCBB:ITMUF), a
 business and technology innovator, today announced it has finalized its
 agreement to acquire Shooting Gallery, Inc., the award-winning integrated
 media company.
     itemus will acquire 100 per cent of the equity of Shooting Gallery in
 return for 71 million shares of itemus common stock issued, at market value,
 in a transaction that was originally announced on October 31, 2000. Larry
 Meistrich, CEO of Shooting Gallery, will be nominated to the itemus board of
 directors. The acquisition has been approved by both companies' boards of
 directors. The transaction is expected to close by the end of April 2001.
     As a result, itemus will acquire Shooting Gallery's Media Production
 Centers, Commercial and Music Video Productions, Creative Agency and the
 Entertainment division. Shooting Gallery's clients include Barclays, Saatchi &
 Saatchi, DDB, Publicis, Sony Music, Paramount, Warner Bros., among others.
     "We believe that compelling content is as important as the infrastructure
 through which it runs," said Jim Tobin, itemus President and CEO. "itemus'
 research, strategic consulting and technology expertise combined with Shooting
 Gallery's wealth of interactive media experience, positions the combined
 company to be a leading provider of rich content, technology and strategy for
 innovative client solutions."
     "With this union, Shooting Gallery looks forward to providing the
 foremost creative and diverse media services," said Larry Meistrich, CEO of
 Shooting Gallery. "This relationship leads to more successful, profitable
 projects as media and technology converge, taking our clients one step closer
 to the most comprehensive solutions."
 
     About Shooting Gallery
     Shooting Gallery, Inc. is a premier provider of creative services to the
 entertainment and business industries, as it offers original solutions for the
 development and distribution of content and brand communications. With a
 holistic approach to content creation and third party productions in the film,
 television, commercial video, music and new business arenas, credits include
 Academy Award(R)-nominated You Can Count On Me and Croupier, and clients
 include Barclays, Saatchi & Saatchi, DDB, Publicis, Sony Music, Paramount and
 Warner Bros. With a network of media production centers that span more than
 400,000 square feet across North America, Shooting Gallery acts as a
 destination where ideas and talent merge to create seamless solutions across
 new and traditional media platforms. For more information, please visit the
 company's web site at www.shootinggallery.com.
 
     About itemus
     itemus provides Global 2000 clients with research, strategic services and
 technologies that harness the Internet for business innovation. Organizations
 gain competitive advantage from: itemus research that intersects corporate
 strategy, organizational change, and emerging technologies; strategic services
 to design and deploy new business models; and technologies to build and
 implement next-generation solutions. itemus architects and delivers client-
 specific solutions by combining its own capabilities with a global network of
 partners. For more information, please visit the company's Web site at
 www.itemus.com
 
     The Toronto Stock Exchange and NASDAQ Over-the-Counter Bulletin Board has
 neither approved nor disapproved the information contained herein. Actual
 events or results may differ materially from those discussed in such forward-
 looking statements.
 
 

SOURCE itemus inc.
    TORONTO, April 19 /PRNewswire/ - itemus inc. (TSE:ITM, OTCBB:ITMUF), a
 business and technology innovator, today announced it has finalized its
 agreement to acquire Shooting Gallery, Inc., the award-winning integrated
 media company.
     itemus will acquire 100 per cent of the equity of Shooting Gallery in
 return for 71 million shares of itemus common stock issued, at market value,
 in a transaction that was originally announced on October 31, 2000. Larry
 Meistrich, CEO of Shooting Gallery, will be nominated to the itemus board of
 directors. The acquisition has been approved by both companies' boards of
 directors. The transaction is expected to close by the end of April 2001.
     As a result, itemus will acquire Shooting Gallery's Media Production
 Centers, Commercial and Music Video Productions, Creative Agency and the
 Entertainment division. Shooting Gallery's clients include Barclays, Saatchi &
 Saatchi, DDB, Publicis, Sony Music, Paramount, Warner Bros., among others.
     "We believe that compelling content is as important as the infrastructure
 through which it runs," said Jim Tobin, itemus President and CEO. "itemus'
 research, strategic consulting and technology expertise combined with Shooting
 Gallery's wealth of interactive media experience, positions the combined
 company to be a leading provider of rich content, technology and strategy for
 innovative client solutions."
     "With this union, Shooting Gallery looks forward to providing the
 foremost creative and diverse media services," said Larry Meistrich, CEO of
 Shooting Gallery. "This relationship leads to more successful, profitable
 projects as media and technology converge, taking our clients one step closer
 to the most comprehensive solutions."
 
     About Shooting Gallery
     Shooting Gallery, Inc. is a premier provider of creative services to the
 entertainment and business industries, as it offers original solutions for the
 development and distribution of content and brand communications. With a
 holistic approach to content creation and third party productions in the film,
 television, commercial video, music and new business arenas, credits include
 Academy Award(R)-nominated You Can Count On Me and Croupier, and clients
 include Barclays, Saatchi & Saatchi, DDB, Publicis, Sony Music, Paramount and
 Warner Bros. With a network of media production centers that span more than
 400,000 square feet across North America, Shooting Gallery acts as a
 destination where ideas and talent merge to create seamless solutions across
 new and traditional media platforms. For more information, please visit the
 company's web site at www.shootinggallery.com.
 
     About itemus
     itemus provides Global 2000 clients with research, strategic services and
 technologies that harness the Internet for business innovation. Organizations
 gain competitive advantage from: itemus research that intersects corporate
 strategy, organizational change, and emerging technologies; strategic services
 to design and deploy new business models; and technologies to build and
 implement next-generation solutions. itemus architects and delivers client-
 specific solutions by combining its own capabilities with a global network of
 partners. For more information, please visit the company's Web site at
 www.itemus.com
 
     The Toronto Stock Exchange and NASDAQ Over-the-Counter Bulletin Board has
 neither approved nor disapproved the information contained herein. Actual
 events or results may differ materially from those discussed in such forward-
 looking statements.
 
 SOURCE itemus inc.