Itracks Creates Strategic Partnership

Itracks creates network of panel providers to serve the online qualitative industry

Dec 14, 2010, 00:01 ET from Itracks

SASKATOON, Canada, Dec. 14, 2010 /PRNewswire/ -- Itracks, the world-leading provider of online qualitative research and patent holder for qualitative applications, today announced its plan to bring panel providers together to offer qualitative services to its community of moderators (GOMC).

Itracks will be partnering with AskingCanadians™ (a Delvinia company), Easy Mail Interactive (EMI), Focus Forward and Schlesinger Associates, all recognized leaders in the market research industry.  Collectively the panel will make up a group of more than 1.7 million active members in the United States and Canada.

"AskingCanadians™ and EMI's reach coupled with Focus Forward and Schlesinger's experience in the qualitative space will offer our community members unmatched recruiting capabilities," says Dan Weber, President and CEO of Itracks.  "This panel network will offer both breadth in size and quality in method."

Online research is continuing to grow, as cited by Inside Research, with qualitative activity having increased 62-percent in 2009 and expected to keep climbing at a rate of 41-percent. This shows a trending pattern that will continue to increase as online market research proves to be a productive option for many businesses.

With the addition of these panel partners and more to come, Itracks will help businesses of all sizes gain the insights they need from social media, focus groups and other online research methods.

To view the panel book online, click here.

About Itracks

Itracks is a world-leading marketing research company that provides its customers with insights for growth via its innovative suite of online applications and insight analysis.  Leading market research professionals and Fortune 500 companies recognize Itracks' online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of engagement capabilities. Visit Itracks' websites at www.itracks.com and www.moderatorcommunity.com.

CONTACT: Jolene Loetscher, +1-605-310-2056, jolene.Loetscher@tallgrasspr.com;

Derek Sawchuk, 1-888-525-5026 (Inside Canada), +1-306-665-5026 (Outside Canada), press@itracks.com



SOURCE Itracks



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