DE SOTO, Kan., Aug. 6, 2015 /PRNewswire/ -- The way people interact socially has drastically changed over the years due to the evolution of technology and social media, according to a survey commissioned by the Chinet® brand, the leading premium disposable tableware brand. Survey results indicate consumers are spending on average 23 hours per week on social platforms and almost 93 percent of those consumers are using social media in place of face-to-face activity[i].
This summer, the Chinet brand is encouraging consumers to get back to what being social really means with its #BeSocial campaign. As part of the campaign, the Chinet brand is asking people to take their online behavior offline by chatting, sharing and hosting – the original way. For the past two years, the Chinet brand has been committed to igniting a movement to reconnect friends and family through the lost art of getting together. The #BeSocial campaign is supported by a national TV spot, digital video, social media and blogger engagement. All assets are available to view on the Chinet brand's Facebook page.
Research shows that only 11 percent of people have seen their online connections in the past three months[ii]. But, nearly three-quarters of them want to get together in-person more often either through hosting or attending events[iii].
"While social media allows us to be more connected than ever, nothing can replace the value of in-person interactions," said Sara Engber, Vice President of Retail for Huhtamaki, the maker of Chinet brand products. "We're focusing our efforts on celebrating all occasions – special and every day, making it easier for people to reconnect with family, friends and neighbors."
One way the Chinet brand is helping inspire more consumers to get back to getting together is with the launch of its "Turn Your Pin Into a Party" Pinterest contest. It's easy to pin ideas for an upcoming event with the best intent to carry though, when in reality many of those ideas end up collecting digital dust. With the Chinet brand's "Turn Your Pin Into a Party" contest, consumers will have the opportunity to bring their pins to life by submitting party-themed Pinterest pins of their choice. Five winners will have the chance to bring their pin board to life with a $500 cash prize, and will be featured on the Chinet brand's website and social channels. The "Turn Your Pin Into a Party" is open to enter from now until September 2, 2015. Learn more by visiting the contest page, or by following the Chinet brand on Facebook, Instagram, Pinterest and Twitter.
To view the #BeSocial TV spot and videos featuring social tips, visit the Chinet brand's YouTube channel. Find entertaining inspiration, hosting tips and ideas at MyChinet.com/Entertaining/Inspiration. For more information about the Chinet brand products, visit MyChinet.com.
The Chinet brand, the leading premium disposable tableware brand made in America since the 1930s, is based in De Soto, Kan. The Chinet brand family of products includes Classic White™ plates, bowls, napkins and tablecovers, Cut Crystal® cups and plates, Comfort Cup® insulated hot cups and lids and premium plastic plates, cups and bowls. Chinet brand products are environmentally friendly, either made from recycled materials, biodegradable in home composting or recyclable. For more information, please visit MyChinet.com or stay connected with the brand on Facebook, Twitter, Pinterest and Instagram.
Huhtamaki is a global specialist in packaging for food and drink. With our network of 69 manufacturing units and 23 sales offices in 34 countries, we're well placed to support our customers' growth wherever they operate. Mastering three distinctive packaging technologies, approximately 16,000 employees develop and make packaging that helps great products reach more people, more easily. In 2014 our net sales totaled EUR 2.2 billion. The Group has its head office in Espoo, Finland and the parent company Huhtamäki Oyj is listed on NASDAQ OMX Helsinki Ltd. Additional information is available at www.huhtamaki.com.
[i] 2013, Lost Art Survey, The Buntin Group and Survey Sampling International (SSI)
[ii] 2013, Lost Art Survey, The Buntin Group and Survey Sampling International (SSI)
[iii] 2013, Lost Art Survey, The Buntin Group and Survey Sampling International (SSI)
SOURCE The Chinet Brand