NEW YORK, Aug. 17, 2017 /PRNewswire/ -- VIP guests were treated to a brand-new concept of style and sustainability at the unveiling of the first-ever Biolage R.A.W. flagship salon in the United States. West Village's J. Christopher Salon will offer healthy, natural beauty services, treatments and Biolage R.A.W. natural origin formulas, all in a beautiful environment that prioritizes eco-awareness and sustainable materials.
Event attendees were invited to "strip down to the basics" and experience the brand new Biolage R.A.W. Styling collection. These next-generation, natural-origin hair styling formulas provide a "naked touch," with high performance results that are seen but not felt. The range includes Smoothing Styling Milk, Curl Defining Styling Butter, Frizz Control Styling Spray, Texturizing Styling Spray and Bodifying Styling Jelly. Biolage R.A.W. Stylers are 98% to 99% natural origin and contain no artificial fragrances, no artificial colorants, no parabens and no silicones. Biolage considers an ingredient to be natural origin if it is unchanged from its natural state or has undergone processing, yet retains greater than 50% of its molecular structure from its original plant or mineral source.
After walking the green carpet, influencers, press and celebrity guests including model Ireland Baldwin interacted with "raw" body paint installations and received natural "boosts" with Biolage R.A.W. Styling-based treatments highlighting star ingredients like Lavender Tranquility Treatment, Zesty Lemon Scalp Massage and Cocoa Butter Hand Therapy. Matrix Celebrity Stylist George Papanikolas was on hand to provide "naked," undone looks, as guests captured their effortless styles in the R.A.W. "Anti-glam" photo booth.
One of the most unique aspects of this Biolage R.A.W. salon is the care and attention that went into creating an environment that maximizes the importance of sustainability. Designed by the Millard Design group, the salon features LEED certified flooring and ceramic tiles made of recycled materials; heat-resistant glass counters; flow reducers that reduce shampoo bowl water consumption by up to 50 percent and LED light fixtures that reduce energy consumption by 80 percent.
Additionally, J. Christopher is a Green Circle Salon, an organization that diverts salon and spa waste from landfill and waterways. Green Circle provides salons with green strategies for disposal of hair clippings, hair color, product packaging and foils and spa, thereby keeping the planet healthy.
"We're thrilled to lead the way as the country's first Biolage R.A.W. salon," says J. Christopher Salon owner, Christopher Walsh. "We've always been committed to providing our guests with the highest level of service and with memorable experiences. Now we can raise the bar by offering natural origin hair care and styling products in a setting that celebrates healthy materials and keeps 70 to 90 per cent of our salon by-products out of landfills and waterways. It's a win for our industry, our guests and the planet."
The J. Christopher Salon is located at 43 Seventh Avenue, between W. 13th and W. 14th Streets in New York City.
Biolage, a leading professional haircare and haircolor company in the United States, is part of L'Oreal USA's Professional Products Division. Founded in 1990, Biolage is committed to the development of the salon professional and offers a wide range of products including: Biolage, Biolage Advanced, Biolage Cleansing Conditioner, Biolage ExquisiteOil, Biolage Styling (Biolage professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.) Visit Matrix.com for hairstyle and haircolor inspiration as well as MATRIX trends and tips! Professionals visit https://www.matrixprofessional.com/ for techniques, formulas, salon resources and much more!
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