iWant.com Launches Risk Free Trial Offer for New Direct Response Advertising Service That Averages 25% Clickthrough Rate

Apr 24, 2001, 01:00 ET from iWant.com

    BURLINGTON, Mass., April 24 /PRNewswire Interactive News Release/ --
 iWant.com, a Direct Response Advertising Infrastructure provider, today
 launches a "Spring Break Click-Fest" promotion which offers advertisers 1,000
 free clicks to test Instant Opt-In, a new direct response advertising service
 that averages greater than 25% clickthrough rate and 5% conversion rate.
     In contrast to other forms of online advertising, Instant Opt-In
 advertisers are reporting clickthrough rates from 20% to 50% and
 post-clickthrough conversions ranging from 3.5% to 14%, measurably higher than
 those of traditional banner and "skyscraper" ads.
     Instant Opt-In is a "permission-based" shopping service that allows
 consumers to state exactly what it is they are looking for and gives marketers
 the opportunity to reach those consumers with targeted, relevant offers.
 Instant Opt-In is distributed across a growing network of high-quality Web
 sites called the Instant Opt-In Network -- with a reach of 20 million unique
 monthly users.  New sites are joining the Instant Opt-In Network on a daily
 basis.
     "Companies are hungry for an online advertising vehicle that actually
 works.  We're satisfying that want with and a risk-free offer to take a test
 drive," said iWant.com CEO Shabbir Dahod.  "Instant Opt-In combines the best
 features of opt-in e-mail marketing, directory and search engine targeting,
 and traditional ad serving, resulting in superior ROI, low risk, and easy low
 cost implementation.  It delivers unprecedented effectiveness for marketers."
     The "Spring Break Click-Fest" promotion is designed to offer new
 advertisers an incentive to try this new high performance advertising program.
 Through the end of May, a new advertiser can sign-up for an Instant Opt-In
 program ($10,000 minimum) and start the campaign with an additional 1000 free
 click trial.  First 1,000 clicks at no cost.  If after receiving the
 1,000 free clicks, the advertiser is not satisfied for any reason, they can
 cancel the rest of the program with no obligation and no cost.
     "Response from the advertising community has been terrific," says Robert
 Kadar, iWant.com VP Sales.  "Smart marketers are always on the lookout for new
 and highly effective direct-response marketing vehicles.  Instant Opt-In is
 generating clickthrough and post-clickthrough conversion rates ten to
 one-hundred times higher than that of traditional online ad units.  Our new
 "Spring Break Click-Fest" promotion now gives marketers an easy and no-risk
 way to test out this important new online advertising platform."
 
     The iWant.com Network
     To generate maximum opportunities for advertisers, iWant.com is
 establishing relationships with prominent Web publishers and sites to offer
 the Instant Opt-In service to their users.  These publisher partners include
 WebMillions, CoolSavings, WebStakes.com and SmarterLiving.com.  Additionally,
 iWant.com drives traffic for advertisers via their existing network of
 20,000 affiliate partner sites.
 
     About iWant.com
     iWant.com is a Direct Response Advertising Infrastructure provider serving
 the needs of marketers, Web publishers and consumers.  iWant.com provides the
 revenue generating Instant Opt-In technology to Web publishers, while giving
 online marketers access to the most powerful direct marketing tool available.
 The iWant.com team is also committed to helping consumers find the best
 available offers on only the products and services they want, and only when
 they want them; and, to do it all in complete privacy.  Founded in May 1999,
 iWant.com is currently funded by Matrix Partners and Pequot Capital
 Management.
 
     Contact:
     Jon Boroshok
     TechMarcom, Inc. (for iWant.com)
     978-502-1055
     jb@MarcomOutsource.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X71468495
 
 

SOURCE iWant.com
    BURLINGTON, Mass., April 24 /PRNewswire Interactive News Release/ --
 iWant.com, a Direct Response Advertising Infrastructure provider, today
 launches a "Spring Break Click-Fest" promotion which offers advertisers 1,000
 free clicks to test Instant Opt-In, a new direct response advertising service
 that averages greater than 25% clickthrough rate and 5% conversion rate.
     In contrast to other forms of online advertising, Instant Opt-In
 advertisers are reporting clickthrough rates from 20% to 50% and
 post-clickthrough conversions ranging from 3.5% to 14%, measurably higher than
 those of traditional banner and "skyscraper" ads.
     Instant Opt-In is a "permission-based" shopping service that allows
 consumers to state exactly what it is they are looking for and gives marketers
 the opportunity to reach those consumers with targeted, relevant offers.
 Instant Opt-In is distributed across a growing network of high-quality Web
 sites called the Instant Opt-In Network -- with a reach of 20 million unique
 monthly users.  New sites are joining the Instant Opt-In Network on a daily
 basis.
     "Companies are hungry for an online advertising vehicle that actually
 works.  We're satisfying that want with and a risk-free offer to take a test
 drive," said iWant.com CEO Shabbir Dahod.  "Instant Opt-In combines the best
 features of opt-in e-mail marketing, directory and search engine targeting,
 and traditional ad serving, resulting in superior ROI, low risk, and easy low
 cost implementation.  It delivers unprecedented effectiveness for marketers."
     The "Spring Break Click-Fest" promotion is designed to offer new
 advertisers an incentive to try this new high performance advertising program.
 Through the end of May, a new advertiser can sign-up for an Instant Opt-In
 program ($10,000 minimum) and start the campaign with an additional 1000 free
 click trial.  First 1,000 clicks at no cost.  If after receiving the
 1,000 free clicks, the advertiser is not satisfied for any reason, they can
 cancel the rest of the program with no obligation and no cost.
     "Response from the advertising community has been terrific," says Robert
 Kadar, iWant.com VP Sales.  "Smart marketers are always on the lookout for new
 and highly effective direct-response marketing vehicles.  Instant Opt-In is
 generating clickthrough and post-clickthrough conversion rates ten to
 one-hundred times higher than that of traditional online ad units.  Our new
 "Spring Break Click-Fest" promotion now gives marketers an easy and no-risk
 way to test out this important new online advertising platform."
 
     The iWant.com Network
     To generate maximum opportunities for advertisers, iWant.com is
 establishing relationships with prominent Web publishers and sites to offer
 the Instant Opt-In service to their users.  These publisher partners include
 WebMillions, CoolSavings, WebStakes.com and SmarterLiving.com.  Additionally,
 iWant.com drives traffic for advertisers via their existing network of
 20,000 affiliate partner sites.
 
     About iWant.com
     iWant.com is a Direct Response Advertising Infrastructure provider serving
 the needs of marketers, Web publishers and consumers.  iWant.com provides the
 revenue generating Instant Opt-In technology to Web publishers, while giving
 online marketers access to the most powerful direct marketing tool available.
 The iWant.com team is also committed to helping consumers find the best
 available offers on only the products and services they want, and only when
 they want them; and, to do it all in complete privacy.  Founded in May 1999,
 iWant.com is currently funded by Matrix Partners and Pequot Capital
 Management.
 
     Contact:
     Jon Boroshok
     TechMarcom, Inc. (for iWant.com)
     978-502-1055
     jb@MarcomOutsource.com
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X71468495
 
 SOURCE  iWant.com