Jack Binion Set to Bring Horseshoe Brand of Gaming to Midwest

Gala Opening Planned in May for New Casino in Northwest Indiana



Apr 25, 2001, 01:00 ET from Horseshoe Gaming Holding Corporation

    HAMMOND, Ind., April 25 /PRNewswire/ -- Horseshoe Gaming Holding
 Corporation announced plans to introduce the new Horseshoe Casino with a Grand
 Opening Gala event on May 4.  The new facility is an upscale, multi-level
 gaming property located at Casino Center Drive on Lake Michigan.
     Formerly Empress Casino, the Hammond gaming property has been transformed
 with over $11 million in recent renovations.  "And that is just the
 beginning," said Roger Wagner, President of Horseshoe Gaming Holding
 Corporation.  "You need only to look at our other casinos to realize Horseshoe
 transforms the ordinary into the spectacular.  The benefits accrue to players
 and the local communities alike," added Wagner.  The phasing in of Horseshoe
 quality began with the internal branding of the restaurants.  Both Jack
 Binion's Steakhouse, the third in a chain, and the Village Square Buffet
 opened earlier this year to rave reviews from casino patrons and media critics
 alike.
     In addition, both the casino and the pavilion have undergone complete
 renovations bringing the Horseshoe tradition of a luxurious gaming atmosphere
 to the Chicago market.  The rich tones of terra cotta, cream, and black with
 wood grains and marble finishes distinguish the decor, and the crystal light
 fixtures provide the appropriate accent.
     Along with the physical property renovations, Horseshoe brings the best
 odds in gaming.  A new casino VIP area has opened which includes exclusive
 access to the high limit slot area and top-of-the-line table games.  The VIP
 room, complete with tuxedoed security personnel, offers gamers a private hors
 d'oeuvre buffet and designated beverage service.
     The Celebrity Gala launch of the new Horseshoe Casino Hammond will be held
 on Friday May 4 for casino VIP's and Chicago area and Northwest Indiana media.
 The complex will be closed to the general public for the event -- a first in
 the Chicagoland gaming market.  The event will include five entertainment acts
 throughout the evening, including the internationally acclaimed artist, Denny
 Dent, and world-renowned Flamenco guitarist, Alex Fox.
     An electrically charged atmosphere is sure to unfold as celebrities such
 as Richard Roundtree, Ivana, Dick Butkus, Dan Hampton, and the reigning Miss
 America Angela Perez-Barakuio greet party attendees.
     The new Horseshoe Casino Hammond is located just 10 miles from the
 Magnificent Mile.  "As the closest gaming facility to downtown Chicago,
 Horseshoe Casino is delighted to offer the best in service and quality in a
 comfortable atmosphere," said Wagner.  "With the introduction of the Horseshoe
 brand, we are providing the hassle-free environment that has become synonymous
 with Horseshoe Casinos."
     Horseshoe Gaming Holding Corporation was founded by Jack Binion in 1993
 and includes gaming facilities in Indiana, Illinois, Louisiana, and
 Mississippi.  For more information about Horseshoe, visit the company's home
 page on the World Wide Web at www.horseshoe.com .
 
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SOURCE Horseshoe Gaming Holding Corporation
    HAMMOND, Ind., April 25 /PRNewswire/ -- Horseshoe Gaming Holding
 Corporation announced plans to introduce the new Horseshoe Casino with a Grand
 Opening Gala event on May 4.  The new facility is an upscale, multi-level
 gaming property located at Casino Center Drive on Lake Michigan.
     Formerly Empress Casino, the Hammond gaming property has been transformed
 with over $11 million in recent renovations.  "And that is just the
 beginning," said Roger Wagner, President of Horseshoe Gaming Holding
 Corporation.  "You need only to look at our other casinos to realize Horseshoe
 transforms the ordinary into the spectacular.  The benefits accrue to players
 and the local communities alike," added Wagner.  The phasing in of Horseshoe
 quality began with the internal branding of the restaurants.  Both Jack
 Binion's Steakhouse, the third in a chain, and the Village Square Buffet
 opened earlier this year to rave reviews from casino patrons and media critics
 alike.
     In addition, both the casino and the pavilion have undergone complete
 renovations bringing the Horseshoe tradition of a luxurious gaming atmosphere
 to the Chicago market.  The rich tones of terra cotta, cream, and black with
 wood grains and marble finishes distinguish the decor, and the crystal light
 fixtures provide the appropriate accent.
     Along with the physical property renovations, Horseshoe brings the best
 odds in gaming.  A new casino VIP area has opened which includes exclusive
 access to the high limit slot area and top-of-the-line table games.  The VIP
 room, complete with tuxedoed security personnel, offers gamers a private hors
 d'oeuvre buffet and designated beverage service.
     The Celebrity Gala launch of the new Horseshoe Casino Hammond will be held
 on Friday May 4 for casino VIP's and Chicago area and Northwest Indiana media.
 The complex will be closed to the general public for the event -- a first in
 the Chicagoland gaming market.  The event will include five entertainment acts
 throughout the evening, including the internationally acclaimed artist, Denny
 Dent, and world-renowned Flamenco guitarist, Alex Fox.
     An electrically charged atmosphere is sure to unfold as celebrities such
 as Richard Roundtree, Ivana, Dick Butkus, Dan Hampton, and the reigning Miss
 America Angela Perez-Barakuio greet party attendees.
     The new Horseshoe Casino Hammond is located just 10 miles from the
 Magnificent Mile.  "As the closest gaming facility to downtown Chicago,
 Horseshoe Casino is delighted to offer the best in service and quality in a
 comfortable atmosphere," said Wagner.  "With the introduction of the Horseshoe
 brand, we are providing the hassle-free environment that has become synonymous
 with Horseshoe Casinos."
     Horseshoe Gaming Holding Corporation was founded by Jack Binion in 1993
 and includes gaming facilities in Indiana, Illinois, Louisiana, and
 Mississippi.  For more information about Horseshoe, visit the company's home
 page on the World Wide Web at www.horseshoe.com .
 
                     MAKE YOUR OPINION COUNT -  Click Here
                http://tbutton.prnewswire.com/prn/11690X45295386
 
 SOURCE  Horseshoe Gaming Holding Corporation