NEW YORK, Aug. 13, 2015 /PRNewswire/ -- Jacob's Creek® is proud to announce a partnership as the Official Wine and Promotional Partner of the US Open Tennis Championships. The multi-year partnership will commence at this year's championship, which will take place August 31 to September 13, 2015.
The world's most awarded winery (2014*) will be serving up its famous wines to tennis fans at a number of on-site locations throughout the tournament. Jacob's Creek has a long-standing affiliation with professional tennis, particularly through the brand's sponsorship of the Australian Open and the China Open.
In particular, Jacob's Creek will be cheering for world number one tennis player Novak Djokovic as he takes the court at the 2015 US Open. Novak is the star of the Jacob's Creek 'Made By' film series. Viewed by over six million people, the compelling films tell the story of the people, places and passions that have made Novak the champion he is today.
Jean Christophe Coutures, Chairman and CEO of Pernod Ricard Winemakers, said: "Jacob's Creek is very proud to partner with the US Open. The sponsorship further cements our commitment to growing the Jacob's Creek brand in the USA, and this partnership is a key strategic play to deliver this. We look forward to working with USTA in the years to come."
Lew Sherr, Chief Revenue Officer at the USTA said, "Given the international audience of the US Open, partnering with a brand that has a global reputation is a great fit for our world-class event. We are pleased to welcome Jacob's Creek to the US Open."
Jeff Agdern, Senior Vice President, Wines & Champagnes, Pernod Ricard USA commented, "We see a continued opportunity for premium Australian wine in the US, evident by the release of our Jacob's Creek Two Lands range, a collaboration between Australian and Californian winemaking. The US Open provides a fantastic brand exposure opportunity for Jacob's Creek, not only to the huge amount of fans who attend the championship, but also through retail activations throughout the US."
The partnership will provide significant on-site brand opportunities and extensive reach through the impressive viewing figures the US Open delivers each year. The full Jacob's Creek US Open 2015 activation will be revealed in the lead up to the event.
Notes to Editors:
About Jacob's Creek
Jacob's Creek® is one of Australia's leading global wine brands, offering quality wines with great varietal expression. The brand was first launched in 1976 and is named after the place where Johann Gramp planted his first vines on the banks of Jacob's Creek in 1847. In doing so, Johann founded the Gramp & Sons business and a history of winemaking innovation that dates back over 160 years.
Jacob's Creek wines are crafted with great care, with consumers' tastes at the forefront of the winemakers' minds, and are trusted by consumers all over the world for their genuine quality and great taste. In 2014, Jacob's Creek was named the world's most awarded winery by the World Association of Wine-Writers and Journalists—a testament to its outstanding performance at international wine shows.*
Jacob's Creek® is a trademark of Pernod Ricard Winemakers Pty Ltd
Enjoy Jacob's Creek wines responsibly.
About Pernod Ricard USA®
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs a workforce of nearly 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).
The company's leading spirits and wines include such prestigious brands as Absolut® Vodka, Chivas Regal® Scotch Whisky, The Glenlivet® Single Malt Scotch Whisky, Jameson® Irish Whiskey, Malibu®, Kahlua® Liqueur, Beefeater® Gin, Plymouth™ Gin, Seagram's Extra Dry Gin®, Martell® Cognac, Hiram Walker® Liqueurs, Pernod®, Ricard® and Avion™ Tequila (through a joint venture with Tequila Avion); such superior wines as Jacob's Creek®, Kenwood® Vineyards and Brancott Estate®; and such exquisite champagnes and sparkling wines as Perrier-Jouet® Champagne, G.H. Mumm™ Champagne and Mumm Napa® sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.
SOURCE Pernod Ricard USA