Jaguar Announces Full-Line Pricing of All-New X-Type Luxury Sport Sedan

Apr 11, 2001, 01:00 ET from Jaguar Cars North America

    NEW YORK, April 11 /PRNewswire/ -- Jaguar today announced full-line
 pricing and marketing plans for the X-TYPE, the company's all-new, all-wheel
 drive compact luxury sport sedan.  Manufacturer's Suggested Retail Prices
 (MSRP) for a 2.5-liter V6 model with manual transmission begin at $29,950,
 while the 3.0-liter V6 model begins at $35,950.  The car was officially
 unveiled today for the first time in North America at the New York
 International Auto Show, and goes on-sale in late summer.
     "With X-TYPE, we're changing the way a new generation of buyers will look
 at Jaguar," said Mike O'Driscoll, president of Jaguar North America.  "The
 X-TYPE is a sport sedan that offers performance, style and luxury at a price
 that will challenge consumers' perceptions.  With this car, Jaguar will be
 more accessible than ever, yet as aspirational as always."
     This is the most significant new-car launch in Jaguar's history.  The
 X-TYPE is the fourth model in the company's expanding product range and is
 aimed at the fast-growing compact luxury sport-sedan segment.  X-TYPE is
 Jaguar's first all-wheel drive model and will be aimed to challenge the
 segment's existing sales and image leaders.
     To appeal to a generation of potential buyers who may never before have
 considered owning a Jaguar, the company is embarking on an innovative new
 advertising campaign, developed by the company's newly appointed global
 agency, Young & Rubicam.  Advertising will incorporate outdoor, print,
 television and on-line media.
     X-TYPE's starting price of $29,950 for a 194-horsepower 2.5-liter V6 with
 manual transmission includes all the typical Jaguar attributes: Connolly
 leather-trimmed seating, bird's-eye walnut trim, power windows, mirrors, door
 locks and driver's seat.  A five-speed automatic transmission is available for
 an additional $1,275.  The 231-horsepower 3.0-liter V6, starting at $35,950,
 includes the same features as the 2.5-liter, adding the larger engine and a
 no-cost choice of manual or automatic transmissions.
     Options are packaged for ease of ordering, based on expected popularity.
 The X1 Premium package ($2,500) includes a glass sunroof, 70/30 split folding
 rear seat, power passenger seat, electrochromic rearview mirror, Reverse Park
 Control and Homelink(R)-compatible garage/gate opener.  The X2 Sport package
 ($2,000) includes gray-stained bird's-eye maple wood trim, special Connolly
 leather seating with sport seats, Dynamic Stability Control, sport-tuned
 suspension and 17-inch wheels with high-performance tires.  X3 Weather
 ($1,200) adds heated seats, headlamp washers and dynamic stability control.
     A range of high-technology features are individually available, including
 Xenon headlamps, an Alpine Premium Sound System with trunk-mounted 6-CD
 auto-changer, a satellite-navigation system and JaguarNet emergency messaging
 with integrated Motorola Timeport cellular telephone.  JaguarNet integrates
 cellular telephone and satellite vehicle location technology to provide both
 emergency roadside assistance and access to local information.
     To support the car's North American unveiling at the New York Auto Show,
 Jaguar has purchased outdoor advertising on prominent billboards, kiosks and
 mobile postings throughout New York City.  Similar advertising will be seen in
 major markets nationwide starting in June 2001.
     All X-TYPEs will include Jaguar's comprehensive four-year/50,000 mile
 warranty, roadside assistance that includes tire changing and fuel delivery,
 and fully inclusive scheduled maintenance for the duration of the warranty.
     Jaguar's dealers also are part of the transformation from a two-car niche
 company to a significant player in the luxury car industry, with four
 car-lines selling over 100,000 cars worldwide this year, nearly half of them
 in North America.  In North America alone, Jaguar dealers have invested over
 $250 million in new and upgraded facilities to support the expanded model
 lineup as well as provide class-leading customer care before, during and after
 the sales process.  With more than 15 new and revised product introductions
 over the next 36 months, Jaguar is anticipating continued growth towards
 selling 200,000 cars annually by 2004.
     Base prices for Canada are $42,950 (Canadian) for the 2.5-liter, and
 $49,950 (Canadian) for the 3.0-liter.  Mexican pricing is $39,400 US for the
 2.5-liter X-TYPE and $47,000 US for the 3.0-liter model.
 
     For complete feature and option package information log onto
 http://www.media.jaguar.com.
 
 

SOURCE Jaguar Cars North America
    NEW YORK, April 11 /PRNewswire/ -- Jaguar today announced full-line
 pricing and marketing plans for the X-TYPE, the company's all-new, all-wheel
 drive compact luxury sport sedan.  Manufacturer's Suggested Retail Prices
 (MSRP) for a 2.5-liter V6 model with manual transmission begin at $29,950,
 while the 3.0-liter V6 model begins at $35,950.  The car was officially
 unveiled today for the first time in North America at the New York
 International Auto Show, and goes on-sale in late summer.
     "With X-TYPE, we're changing the way a new generation of buyers will look
 at Jaguar," said Mike O'Driscoll, president of Jaguar North America.  "The
 X-TYPE is a sport sedan that offers performance, style and luxury at a price
 that will challenge consumers' perceptions.  With this car, Jaguar will be
 more accessible than ever, yet as aspirational as always."
     This is the most significant new-car launch in Jaguar's history.  The
 X-TYPE is the fourth model in the company's expanding product range and is
 aimed at the fast-growing compact luxury sport-sedan segment.  X-TYPE is
 Jaguar's first all-wheel drive model and will be aimed to challenge the
 segment's existing sales and image leaders.
     To appeal to a generation of potential buyers who may never before have
 considered owning a Jaguar, the company is embarking on an innovative new
 advertising campaign, developed by the company's newly appointed global
 agency, Young & Rubicam.  Advertising will incorporate outdoor, print,
 television and on-line media.
     X-TYPE's starting price of $29,950 for a 194-horsepower 2.5-liter V6 with
 manual transmission includes all the typical Jaguar attributes: Connolly
 leather-trimmed seating, bird's-eye walnut trim, power windows, mirrors, door
 locks and driver's seat.  A five-speed automatic transmission is available for
 an additional $1,275.  The 231-horsepower 3.0-liter V6, starting at $35,950,
 includes the same features as the 2.5-liter, adding the larger engine and a
 no-cost choice of manual or automatic transmissions.
     Options are packaged for ease of ordering, based on expected popularity.
 The X1 Premium package ($2,500) includes a glass sunroof, 70/30 split folding
 rear seat, power passenger seat, electrochromic rearview mirror, Reverse Park
 Control and Homelink(R)-compatible garage/gate opener.  The X2 Sport package
 ($2,000) includes gray-stained bird's-eye maple wood trim, special Connolly
 leather seating with sport seats, Dynamic Stability Control, sport-tuned
 suspension and 17-inch wheels with high-performance tires.  X3 Weather
 ($1,200) adds heated seats, headlamp washers and dynamic stability control.
     A range of high-technology features are individually available, including
 Xenon headlamps, an Alpine Premium Sound System with trunk-mounted 6-CD
 auto-changer, a satellite-navigation system and JaguarNet emergency messaging
 with integrated Motorola Timeport cellular telephone.  JaguarNet integrates
 cellular telephone and satellite vehicle location technology to provide both
 emergency roadside assistance and access to local information.
     To support the car's North American unveiling at the New York Auto Show,
 Jaguar has purchased outdoor advertising on prominent billboards, kiosks and
 mobile postings throughout New York City.  Similar advertising will be seen in
 major markets nationwide starting in June 2001.
     All X-TYPEs will include Jaguar's comprehensive four-year/50,000 mile
 warranty, roadside assistance that includes tire changing and fuel delivery,
 and fully inclusive scheduled maintenance for the duration of the warranty.
     Jaguar's dealers also are part of the transformation from a two-car niche
 company to a significant player in the luxury car industry, with four
 car-lines selling over 100,000 cars worldwide this year, nearly half of them
 in North America.  In North America alone, Jaguar dealers have invested over
 $250 million in new and upgraded facilities to support the expanded model
 lineup as well as provide class-leading customer care before, during and after
 the sales process.  With more than 15 new and revised product introductions
 over the next 36 months, Jaguar is anticipating continued growth towards
 selling 200,000 cars annually by 2004.
     Base prices for Canada are $42,950 (Canadian) for the 2.5-liter, and
 $49,950 (Canadian) for the 3.0-liter.  Mexican pricing is $39,400 US for the
 2.5-liter X-TYPE and $47,000 US for the 3.0-liter model.
 
     For complete feature and option package information log onto
 http://www.media.jaguar.com.
 
 SOURCE  Jaguar Cars North America