Jamak Fabrication Selects The Point Group as Agency of Record

Apr 16, 2001, 01:00 ET from The Point Group

    DALLAS, April 16 /PRNewswire/ -- TRIPLEDGE, a division of Jamak
 Fabrication that manufactures patented silicone windshield wiper blades, has
 selected The Point Group as agency of record.  Point's first initiative is
 launching TRIPLEDGE's first-ever broadcast campaign.  Designed to build
 TRIPLEDGE brand recognition and remind consumers of the safety of windshield
 wiper blades, The Point Group's strategic campaign combines radio and
 television and is concentrated in areas with the heaviest rainfall.  For
 increased impact, the media schedule also includes NASCAR and local new
 programming.
     "This entire campaign is designed to produce great results, aimed at
 influencing sales and affecting the bottom line," said Susan Owen, president
 of The Point Group.  "We expect nothing less for such a focused and strategic
 campaign for a premium brand."
     "TRIPLEDGE is already a leading brand in the category, and we are looking
 for this new campaign to increase our competitive edge and help support our
 retail partners," said Tibor Siklosi, Sales and Marketing Manager of
 TRIPLEDGE.
     Incorporated in 1971, Jamak Fabrication, Inc. specializes in custom-built
 silicone parts and assemblies for various industries including the automotive
 industry.  Along with massive retail distribution of TRIPLEDGE wipers, Jamak
 is a certified supplier to General Motors and a Q-1 Supplier to Ford Motor
 Company.
     As one of the world's largest silicone exploration companies, Jamak
 specializes in creating highly effective applications that use traditional
 organic rubber but require more sustainable functional characteristics.
     Point provides a highly diverse range of expertise through its talented
 team with extensive technology, B2B, consumer product, real estate, retail,
 environmental and industrial/manufacturing experience.
     The Point Group, one of Dallas' largest independently owned integrated
 marketing communications firms, boasts more than 33 years of experience
 providing advertising, design and public relations services to clients in
 diverse industries.  For more information about the agency, its services and
 expertise, please contact David Newsome at (214) 378-7970 or visit
 www.thepointgroup.net.
 
 

SOURCE The Point Group
    DALLAS, April 16 /PRNewswire/ -- TRIPLEDGE, a division of Jamak
 Fabrication that manufactures patented silicone windshield wiper blades, has
 selected The Point Group as agency of record.  Point's first initiative is
 launching TRIPLEDGE's first-ever broadcast campaign.  Designed to build
 TRIPLEDGE brand recognition and remind consumers of the safety of windshield
 wiper blades, The Point Group's strategic campaign combines radio and
 television and is concentrated in areas with the heaviest rainfall.  For
 increased impact, the media schedule also includes NASCAR and local new
 programming.
     "This entire campaign is designed to produce great results, aimed at
 influencing sales and affecting the bottom line," said Susan Owen, president
 of The Point Group.  "We expect nothing less for such a focused and strategic
 campaign for a premium brand."
     "TRIPLEDGE is already a leading brand in the category, and we are looking
 for this new campaign to increase our competitive edge and help support our
 retail partners," said Tibor Siklosi, Sales and Marketing Manager of
 TRIPLEDGE.
     Incorporated in 1971, Jamak Fabrication, Inc. specializes in custom-built
 silicone parts and assemblies for various industries including the automotive
 industry.  Along with massive retail distribution of TRIPLEDGE wipers, Jamak
 is a certified supplier to General Motors and a Q-1 Supplier to Ford Motor
 Company.
     As one of the world's largest silicone exploration companies, Jamak
 specializes in creating highly effective applications that use traditional
 organic rubber but require more sustainable functional characteristics.
     Point provides a highly diverse range of expertise through its talented
 team with extensive technology, B2B, consumer product, real estate, retail,
 environmental and industrial/manufacturing experience.
     The Point Group, one of Dallas' largest independently owned integrated
 marketing communications firms, boasts more than 33 years of experience
 providing advertising, design and public relations services to clients in
 diverse industries.  For more information about the agency, its services and
 expertise, please contact David Newsome at (214) 378-7970 or visit
 www.thepointgroup.net.
 
 SOURCE  The Point Group