Jay Awarded New NY State Advertising Initiative for Time Warner Cable Divisions

Apr 10, 2001, 01:00 ET from Jay Advertising, Inc.

    ROCHESTER, N.Y., April 10 /PRNewswire/ -- Jay Advertising, Inc., an
 Interpublic Group Company (IPG) and leading national full service retail
 advertising and sales promotion agency, has been awarded a major new marketing
 and advertising initiative that involves several Time Warner Cable (TWC)
 divisions in New York State.
     Jay will develop a new strategic brand campaign and complementary product
 campaigns customized to each division's region to promote the features of Time
 Warner's digital service. The agency will also handle campaign media planning.
     Rick Beiswenger, Vice President of Marketing/Customer Service/Training,
 TimeWarner Syracuse Division said, "We selected Jay Advertising after looking
 at a number of other agencies. Jay clearly demonstrated outstanding creative
 and production capabilities. These are essential criteria to us because we
 represent leading edge digital entertainment technology. Also important, since
 this new cooperative effort involves pooling resources, was Jay's impressive
 track record in developing effective campaign regionalization and
 customization."
     "Jay is very pleased to work with Time Warner on these additional markets
 to promote cable as the preeminent entertainment delivery system for the 21st
 century, said Gregory W. Smith, President. This cooperative effort is
 particularly exciting because it enables us to develop top flight dynamic
 creative with exceptional production values while providing important
 economies of scale for Time Warner."
 Jay already manages advertising for Time Warner Communications in Rochester,
 Raleigh North Carolina and Columbia South Carolina, has worked with Time
 Warner's parent company and HBO for more than two decades and does special
 projects for other Time Warner divisions nationally.
     Jay's award-winning work in aggressive retail advertising and promotional
 campaigns has utilized the successful integration of brand image with strong
 retail messages. The agency has earned numerous Addys and Tellys. Its world-
 class television and radio broadcast production facilities have produced
 award-winning original music production.
 
     Jay Advertising, Inc. was founded in 1973 by Ferdinand Jay Smith and his
 brother Gregory, and is noted for its national and regional retail advertising
 and sales promotion expertise.  Jay is a wholly owned subsidiary of the
 Interpublic Group of Companies (IPG).
     The agency's clients include: Wegmans Food Markets, Inc., Xerox North
 American Retail Channels, Buick Motor Division, the Walt Disney Company, HBO,
 Time Warner Communications, Chase-Pitkin, Preferred Care, United Way of
 Greater Rochester, Wendy's/Rochester and Buffalo; Doan Family of Dealerships,
 Schumacher Automotive - Florida, High Falls Brewing Company, WB16 (WRWB-TV)
 and GMC Truck.
 
 

SOURCE Jay Advertising, Inc.
    ROCHESTER, N.Y., April 10 /PRNewswire/ -- Jay Advertising, Inc., an
 Interpublic Group Company (IPG) and leading national full service retail
 advertising and sales promotion agency, has been awarded a major new marketing
 and advertising initiative that involves several Time Warner Cable (TWC)
 divisions in New York State.
     Jay will develop a new strategic brand campaign and complementary product
 campaigns customized to each division's region to promote the features of Time
 Warner's digital service. The agency will also handle campaign media planning.
     Rick Beiswenger, Vice President of Marketing/Customer Service/Training,
 TimeWarner Syracuse Division said, "We selected Jay Advertising after looking
 at a number of other agencies. Jay clearly demonstrated outstanding creative
 and production capabilities. These are essential criteria to us because we
 represent leading edge digital entertainment technology. Also important, since
 this new cooperative effort involves pooling resources, was Jay's impressive
 track record in developing effective campaign regionalization and
 customization."
     "Jay is very pleased to work with Time Warner on these additional markets
 to promote cable as the preeminent entertainment delivery system for the 21st
 century, said Gregory W. Smith, President. This cooperative effort is
 particularly exciting because it enables us to develop top flight dynamic
 creative with exceptional production values while providing important
 economies of scale for Time Warner."
 Jay already manages advertising for Time Warner Communications in Rochester,
 Raleigh North Carolina and Columbia South Carolina, has worked with Time
 Warner's parent company and HBO for more than two decades and does special
 projects for other Time Warner divisions nationally.
     Jay's award-winning work in aggressive retail advertising and promotional
 campaigns has utilized the successful integration of brand image with strong
 retail messages. The agency has earned numerous Addys and Tellys. Its world-
 class television and radio broadcast production facilities have produced
 award-winning original music production.
 
     Jay Advertising, Inc. was founded in 1973 by Ferdinand Jay Smith and his
 brother Gregory, and is noted for its national and regional retail advertising
 and sales promotion expertise.  Jay is a wholly owned subsidiary of the
 Interpublic Group of Companies (IPG).
     The agency's clients include: Wegmans Food Markets, Inc., Xerox North
 American Retail Channels, Buick Motor Division, the Walt Disney Company, HBO,
 Time Warner Communications, Chase-Pitkin, Preferred Care, United Way of
 Greater Rochester, Wendy's/Rochester and Buffalo; Doan Family of Dealerships,
 Schumacher Automotive - Florida, High Falls Brewing Company, WB16 (WRWB-TV)
 and GMC Truck.
 
 SOURCE  Jay Advertising, Inc.