J/Brice Design International Names Khalid Latif Senior Vice President for Middle East Operations

Sep 30, 2009, 13:21 ET from J/Brice Design International, Inc.

AL KHOBAR, Kingdom of Saudi Arabia, Sept. 30 /PRNewswire/ -- Khalid Latif has been named Senior Vice President, Middle East Operations and New Business Development, of J/Brice Design International, Inc., the world-class, hospitality-industry design powerhouse that has played a key role in branding the Arabian Peninsula as a luxury destination.

Latif manages the firm's marketing among hotel developers and operators and the commercial real estate community in the Middle East.

J/Brice Design is currently under contract with several resort and hotel projects that include The Khalifa Hotel in Doha, Qatar, and Al-Khobar Hotel and Towers in The Kingdom Saudi Arabia. Upcoming signature real estate developments are in Bahrain, Ethiopia, Jordan, Libya, Tanzania and Zanzibar.

Before joining J/Brice Design, Latif was a consultant with Bivings Group, a Washington, DC lobbying and public affairs firm, where he developed business relationships and campaigns to foster relationships between Western and Middle Eastern clients.

Announcing the appointment, Jeffrey Ornstein, CEO and founder of the two-decade-old design firm, stated, "Khalid possess a versatile professional background in marketing management, coupled with an international cosmopolitan education that culminated with degrees in International Relations and Economics from the Tufts University Fletcher School of Law and Diplomacy."

Latif also studied in the United Kingdom, Switzerland and Algeria. In addition to his native Urdu, he is fluent in English, French and Arabic.

Latif said, "A new global perspective is developing throughout the Arab world and I am proud to be associated with a cutting-edge firm that is participating in Arabia's emergence as an international architectural and design innovator."

J/BRICE DESIGN INTERNATIONAL, INC. (www.jbricedesign.com) is a global hospitality industry design leader, and a Certified Interior Design and Architectural Giant whose recent engagements include the Khalifa Hotel in Doha, Qatar, destined to be landmark in this burgeoning new Arabian destination, and the fabled HMS Queen Mary, the 1934 luxury ocean liner that has been transformed into one of North America's the most popular travel destinations and event venues. The firm ranks among the three largest independent hospitality design firms throughout the New York City - New England region and has been cited twice as being among the ten fastest-growing design firms in the North America in 2000 and 2008.

J/Brice is a preferred design group for Marriott International / Renaissance, Hotels Hilton Hotels - (including all Full Service, Corporate & Franchise properties, Doubletree Hotels and Hampton Inn brands) Hyatt Hotels, Starwood - including Sheraton, Westin, and 4-Points, Intercontinental Hotel Group (All brands) and Trump International Beach Resorts. New York City credits include The Helmsley, The Waldorf-Astoria and The Muse.

J/Brice Design is based in Boston, MA and Al Khobar, The Kingdom Saudi Arabia.

SOURCE J/Brice Design International, Inc.