Jeep(R) Invites Consumers to Dig for Buried Treasure and Win All-new 2007 Jeep Compass

* "Jeep Come and Dig It" kicks off U.S. Open Sandcastle Competition with

"Sand-Sational" event to find buried Jeep treasure

* Hundreds of adventurous consumers are invited to dig their way to an

all-new 2007 Jeep Compass

* Consumers can enter to participate online at

http://www.JeepComeandDig.com



Jun 21, 2006, 01:00 ET from Chrysler Group

    AUBURN HILLS, Mich., June 21 /PRNewswire-FirstCall/ -- Grab the sun
 block, slip on the flip flops and register to take part in one of the
 largest treasure hunts on San Diego's Imperial Beach on Friday, July 21.
     Jeep(R) is looking for adventurous consumers to go on a modern day
 treasure hunt to unearth the ultimate prize -- keys to an all-new 2007 Jeep
 Compass -- as part of the "Jeep Come and Dig It" event, which kicks-off the
 annual U.S. Open Sandcastle Competition, the largest sand castle building
 competition in the country.
     With sand flying and pails filling with treasures, up to 200 pre-
 registered participants will feverishly dig up Imperial Beach, searching
 for the "key" to summer fun, as well as other buried treasures, ranging
 from summer accessories to beach gear, in the largest treasure hunt the
 U.S. Open Sandcastle Competition has ever seen.
     Anyone interested in hunting for buried Jeep treasure can sign up for a
 chance to participate in the "Jeep Come and Dig It" event online at
 http://www.JeepComeandDig.com , beginning June 22 at 12:01 a.m. (EDT) until
 July 14 at 11:59 p.m. (EDT). All participants must by 18 years or older.
     Jeep is the title sponsor of this year's U.S. Open Sandcastle
 Competition. With more than 300,000 spectators annually, the three-day
 event includes amateur and professional competitions, fireworks displays, a
 parade and new this year, the "Jeep Come and Dig It" treasure hunt.
     "The 'Jeep Come and Dig It' competition will give playing in the sand a
 whole new meaning at this year's U.S. Open Sandcastle Competition presented
 by Jeep," said John Plecha, Director - Jeep Marketing & Global
 Communications. "The Jeep Compass and Jeep Patriot deliver fun, freedom and
 adventure to drivers across the country and we will bring this level of
 excitement to San Diego during the 'Jeep Come and Dig It' event."
     The weekend of fun will begin on Friday morning, July 21, with the
 "Jeep Come and Dig It" hunt for buried treasure and concludes on Sunday,
 July 23, with an award ceremony for the U.S. Open Sandcastle Competition.
     About the Jeep Brand
     The Jeep brand's 65-year history of legendary capability has made it
 synonymous with freedom, adventure, mastery and authenticity. In 2006, the
 Jeep brand continues to deliver on its promise to provide rugged,
 versatile, innovative four-wheel drive vehicles with the recently
 introduced Jeep Wrangler, Jeep Wrangler 4-door Unlimited, Jeep Compass and
 Jeep Patriot.
     This expansion of the Jeep brand grows its showroom from three to seven
 sport utility vehicles following last year's introduction of the Jeep
 Commander. The other two Jeep vehicles are the Jeep Grand Cherokee and Jeep
 Liberty.
     2007 Jeep Compass
     The all-new 2007 Jeep Compass is an all-new product that combines the
 packaging and functionality of a sport-utility vehicle (SUV) with the
 performance, handling, fuel economy and price of a compact car or small
 pickup. With a starting U.S. MSRP of $15,985 (including destination
 charges), Compass is the Jeep brand's first front-wheel-drive-based product
 with a fully independent suspension for comfortable on-road ride and
 handling and fun-to- drive characteristics. Jeep Compass will be available
 in both front- and four- wheel drive, and will deliver best-in-class 4x4
 fuel economy for the compact SUV segment.
     2007 Jeep Patriot
     The all-new 2007 Jeep Patriot is a modern interpretation of traditional
 Jeep styling. Strong and capable, it is unmistakably Jeep, with traditional
 Jeep styling and best-in-class off-road capability. Jeep Patriot is rugged,
 exuding the attributes of mastery, authenticity, freedom and adventure,
 while also offering excellent fuel economy, interior flexibility and
 utility at a great value.
 
 

SOURCE Chrysler Group
    AUBURN HILLS, Mich., June 21 /PRNewswire-FirstCall/ -- Grab the sun
 block, slip on the flip flops and register to take part in one of the
 largest treasure hunts on San Diego's Imperial Beach on Friday, July 21.
     Jeep(R) is looking for adventurous consumers to go on a modern day
 treasure hunt to unearth the ultimate prize -- keys to an all-new 2007 Jeep
 Compass -- as part of the "Jeep Come and Dig It" event, which kicks-off the
 annual U.S. Open Sandcastle Competition, the largest sand castle building
 competition in the country.
     With sand flying and pails filling with treasures, up to 200 pre-
 registered participants will feverishly dig up Imperial Beach, searching
 for the "key" to summer fun, as well as other buried treasures, ranging
 from summer accessories to beach gear, in the largest treasure hunt the
 U.S. Open Sandcastle Competition has ever seen.
     Anyone interested in hunting for buried Jeep treasure can sign up for a
 chance to participate in the "Jeep Come and Dig It" event online at
 http://www.JeepComeandDig.com , beginning June 22 at 12:01 a.m. (EDT) until
 July 14 at 11:59 p.m. (EDT). All participants must by 18 years or older.
     Jeep is the title sponsor of this year's U.S. Open Sandcastle
 Competition. With more than 300,000 spectators annually, the three-day
 event includes amateur and professional competitions, fireworks displays, a
 parade and new this year, the "Jeep Come and Dig It" treasure hunt.
     "The 'Jeep Come and Dig It' competition will give playing in the sand a
 whole new meaning at this year's U.S. Open Sandcastle Competition presented
 by Jeep," said John Plecha, Director - Jeep Marketing & Global
 Communications. "The Jeep Compass and Jeep Patriot deliver fun, freedom and
 adventure to drivers across the country and we will bring this level of
 excitement to San Diego during the 'Jeep Come and Dig It' event."
     The weekend of fun will begin on Friday morning, July 21, with the
 "Jeep Come and Dig It" hunt for buried treasure and concludes on Sunday,
 July 23, with an award ceremony for the U.S. Open Sandcastle Competition.
     About the Jeep Brand
     The Jeep brand's 65-year history of legendary capability has made it
 synonymous with freedom, adventure, mastery and authenticity. In 2006, the
 Jeep brand continues to deliver on its promise to provide rugged,
 versatile, innovative four-wheel drive vehicles with the recently
 introduced Jeep Wrangler, Jeep Wrangler 4-door Unlimited, Jeep Compass and
 Jeep Patriot.
     This expansion of the Jeep brand grows its showroom from three to seven
 sport utility vehicles following last year's introduction of the Jeep
 Commander. The other two Jeep vehicles are the Jeep Grand Cherokee and Jeep
 Liberty.
     2007 Jeep Compass
     The all-new 2007 Jeep Compass is an all-new product that combines the
 packaging and functionality of a sport-utility vehicle (SUV) with the
 performance, handling, fuel economy and price of a compact car or small
 pickup. With a starting U.S. MSRP of $15,985 (including destination
 charges), Compass is the Jeep brand's first front-wheel-drive-based product
 with a fully independent suspension for comfortable on-road ride and
 handling and fun-to- drive characteristics. Jeep Compass will be available
 in both front- and four- wheel drive, and will deliver best-in-class 4x4
 fuel economy for the compact SUV segment.
     2007 Jeep Patriot
     The all-new 2007 Jeep Patriot is a modern interpretation of traditional
 Jeep styling. Strong and capable, it is unmistakably Jeep, with traditional
 Jeep styling and best-in-class off-road capability. Jeep Patriot is rugged,
 exuding the attributes of mastery, authenticity, freedom and adventure,
 while also offering excellent fuel economy, interior flexibility and
 utility at a great value.
 
 SOURCE Chrysler Group