Jewel-Osco Introduces FLAVORx; 225 Pharmacies to Have Prescription Flavoring

Apr 04, 2001, 01:00 ET from Jewel-Osco

    MELROSE PARK, Ill., April 4 /PRNewswire/ -- Committed to serving
 Chicagoland customers even better, Jewel-Osco announced today that all
 225 pharmacies now offer FLAVORx.  The prescription flavoring is designed to
 make unpleasant tasting medicine taste good so that children, seniors and even
 pets will enjoy the taste.
     "Getting kids to take medicine has never been an easy task," observed
 Gerry Bay, Vice President of Pharmacy Operations for Jewel-Osco.  "But FLAVORx
 removes bitter and unpleasant tastes and makes medicine taste good.  We are
 pleased to have the widest network of pharmacies offering FLAVORx in
 Chicagoland," added Bay,  "It's another way Jewel-Osco pharmacists help
 patients to regain good health."
     There are over forty flavors of FLAVORx: grape, orange, banana, bubblegum,
 root beer, blueberry, butterscotch, chocolate, mint, watermelon, peppermint,
 licorice, lemon ... just to name a few.  Flavors can be combined to make new
 ones and seasonal treats such as pumpkin pie and candy cane will be available
 as well.
     A pharmacist developed FLAVORx to give to his own child.  The flavorings
 do not change the effectiveness or strength of the medication, but instead
 neutralize the existing flavor and replace it with the patient's choice.  Over
 the counter medications can be flavored the same way.
     Jewel-Osco customers wishing to have FLAVORx added to their child's
 medication should visit their Osco pharmacist and ask for the flavoring.
 There is a nominal charge for mixing and adding the flavoring, but many
 parents have found that adding FLAVORx removes the struggle they have
 experienced when trying to get their sick child to take his medicine.
     During its one hundred-year history, Jewel-Osco has been noted for its
 support of a wide variety of charitable organizations with the focus on
 education, health & nutrition and hunger relief.  In addition, Jewel-Osco and
 its associates continue to contribute generously to support the United Way and
 the communities they serve.  In all, over $4 million is contributed each year
 toward these efforts.  It's all part of Jewel-Osco's ongoing commitment to the
 community through charitable contributions and various community outreach
 programs.
 
     Jewel-Osco is the only Midwest retailer operating both combination food
 and drug stores and freestanding drug stores.  Of the retailer's
 275 locations, 191 are combination Jewel-Osco stores and 84 are freestanding
 Osco Drug stores.  Jewel Express Fuel Centers are located at four Jewel-Osco
 locations.  Jewel-Osco is the Midwest Region of Albertson's Inc. (NYSE:   ABS),
 which is headquartered in Boise, Idaho.  Albertson's is one of the largest
 food-drug chains in the United States and currently operates over 2,500 stores
 in 36 states.
 
 

SOURCE Jewel-Osco
    MELROSE PARK, Ill., April 4 /PRNewswire/ -- Committed to serving
 Chicagoland customers even better, Jewel-Osco announced today that all
 225 pharmacies now offer FLAVORx.  The prescription flavoring is designed to
 make unpleasant tasting medicine taste good so that children, seniors and even
 pets will enjoy the taste.
     "Getting kids to take medicine has never been an easy task," observed
 Gerry Bay, Vice President of Pharmacy Operations for Jewel-Osco.  "But FLAVORx
 removes bitter and unpleasant tastes and makes medicine taste good.  We are
 pleased to have the widest network of pharmacies offering FLAVORx in
 Chicagoland," added Bay,  "It's another way Jewel-Osco pharmacists help
 patients to regain good health."
     There are over forty flavors of FLAVORx: grape, orange, banana, bubblegum,
 root beer, blueberry, butterscotch, chocolate, mint, watermelon, peppermint,
 licorice, lemon ... just to name a few.  Flavors can be combined to make new
 ones and seasonal treats such as pumpkin pie and candy cane will be available
 as well.
     A pharmacist developed FLAVORx to give to his own child.  The flavorings
 do not change the effectiveness or strength of the medication, but instead
 neutralize the existing flavor and replace it with the patient's choice.  Over
 the counter medications can be flavored the same way.
     Jewel-Osco customers wishing to have FLAVORx added to their child's
 medication should visit their Osco pharmacist and ask for the flavoring.
 There is a nominal charge for mixing and adding the flavoring, but many
 parents have found that adding FLAVORx removes the struggle they have
 experienced when trying to get their sick child to take his medicine.
     During its one hundred-year history, Jewel-Osco has been noted for its
 support of a wide variety of charitable organizations with the focus on
 education, health & nutrition and hunger relief.  In addition, Jewel-Osco and
 its associates continue to contribute generously to support the United Way and
 the communities they serve.  In all, over $4 million is contributed each year
 toward these efforts.  It's all part of Jewel-Osco's ongoing commitment to the
 community through charitable contributions and various community outreach
 programs.
 
     Jewel-Osco is the only Midwest retailer operating both combination food
 and drug stores and freestanding drug stores.  Of the retailer's
 275 locations, 191 are combination Jewel-Osco stores and 84 are freestanding
 Osco Drug stores.  Jewel Express Fuel Centers are located at four Jewel-Osco
 locations.  Jewel-Osco is the Midwest Region of Albertson's Inc. (NYSE:   ABS),
 which is headquartered in Boise, Idaho.  Albertson's is one of the largest
 food-drug chains in the United States and currently operates over 2,500 stores
 in 36 states.
 
 SOURCE  Jewel-Osco