KENOSHA, Wis., Nov. 1, 2016 /PRNewswire/ -- Jockey International, Inc. (Jockey), a 140-year-old brand recognized around the world for its high-quality underwear and apparel, today announced Show 'Em Family, in recognition of National Adoption Awareness Month (November), as extension of its inspiring brand campaign Show 'Em What's Underneath, Show 'Em Your Jockey.
The Show 'Em campaign features everyday heroes who embody the spirit and values of the brand and characteristics that make them unique. Show 'Em Family is centered on Michael Cottone, an adoptive father, and his son Vincent who represent the gift of family; the ethos deeply rooted in Jockey's heritage.
Long committed to raising awareness and providing much-needed funding and support for post-adoption services, Jockey established their corporate initiative Jockey Being Family Foundation, Ltd. (Jockey Being Family) in 2005 with the mission of strengthening adoptive families and preventing the return of children to the foster care system.
"With this new phase of the Show 'Em campaign, Jockey is highlighting family, a value that is truly in Jockey's DNA," said Matthew Waller, senior manager of corporate communications, Jockey. "Jockey has always been a family-owned company and having the gift of family has been critical to our success for 140 years. During National Adoption Awareness Month, we want to shine a light on the need for post-adoption support. Sadly, one in 10 adoptions fail sending children back to foster care and Jockey Being Family's belief is that one failed adoption is one too many." 1
Jockey Being Family offers support to adoptive families and children by partnering with leading national and local nonprofit organizations to provide vital post-adoption services including educational workshops, support groups, leadership training, youth development and therapeutic recreation.
"Signing Vincent's adoption papers is the best thing we've ever done, but it was really just the beginning," said Michael Cottone. "I'm honored Jockey has given me the opportunity with the Show 'Em campaign to share my experience and help raise awareness for the needs of adoptive families. My greatest purpose in life is being a father to Vincent and Jockey Being Family is an amazing organization that helps adoptive families like mine stay together forever."
To support adoptive families and the cause, consumers can purchase a Jockey Being Family® bear online at Jockey.com/Bear. For each bear sold during the month of November, 100 percent of the sales will be donated to Jockey Being Family.2
To learn more about the #ShowEm campaign and Jockey, follow @Jockey on social media and participate in the conversation with #ShowEm.
Founded in 1876 Jockey International, Inc. is a privately held company with headquarters in Kenosha, Wis. Today, Jockey apparel products are sold in major department and specialty stores in more than 140 countries around the world. Jockey is committed to quality, comfort, fashion and innovation. As Jockey grows, the simple commitment to serve our consumers' needs continues to be our company's hallmark. Need more Jockey in your life? Shop us at Jockey.com, call or text us at 1-800-JOCKEY-1 and follow us on Facebook, Twitter, Pinterest, Instagram and YouTube.
1 Child Welfare Information Gateway. (2012). Adoption Disruption and Dissolution. Washington, DC: U.S. Department of Health and Human Services, Children's Bureau. Failed adoption statistic is based on reports from individual studies of different populations conducted throughout the U.S. Learn more at ChildWelfare.gov.
Bear purchase not tax deductible.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/jockey-celebrates-national-adoption-awareness-month-with-inspirational-show-em-family-campaign-300354490.html