Jointwave to Unveil Super Low-Latency AVC Codec at ET2011

Oct 04, 2011, 06:00 ET from Jointwave LLC

FREMONT, Calif., Oct. 4, 2011 /PRNewswire/ -- Jointwave LLC, a U.S.-based video IP core provider, together with its representative in Japan, Spinnaker Systems Inc., will demo a super low-latency AVC (Advanced Video Coding) codec on field programmable gate array (FPGA) during the Embedded Technology 2011 FPGA Conference and Exhibition (ET2011).

AVC is the new generation video compression standard, which is also known as H.264 or MPEG-4 Part 10. The new codec has been designed for diversified applications.

"We have received inquiries about sub-frame latency AVC codec on a cost-reasonable FPGA, but we couldn't find such a solution until Jointwave promised to deliver it," said Toru Katagiri, president of Spinnaker. "The release of this super low-latency codec pair will be very helpful to our customers, who want to embed H.264 AVC codec in their products and systems."

While traditional codecs have latency in multiple frames, the new AVC codec from Jointwave reduces it to a fraction of a frame. While a typical frame is 33 milliseconds (ms) on a 30 frames-per-second (fps) system, Jointwave plans to run the demo at less than 10 ms latency.

"This new codec will have applications over a wide range of industries," said Paul Qiu, CEO of Jointwave. "It will be used in surgical assistance systems, contribution and transmission systems in live broadcasting, remotely operated underwater vehicles (ROVs), unmanned aerial vehicles (UAVs), wireless displays and gaming."

ET2011 is a trade show featuring cutting-edge embedded technologies, held November 16-18, 2011 in Yokohama, Japan. System development companies may visit Spinnaker's booth (No. D-41) directly or book a time slot with either Jointwave or Spinnaker in advance to see the demo during the event.

About Jointwave: Jointwave LLC focuses on video technologies and codec IP designs for both FPGA and ASIC. The company's high-performance H.264 codec provides broadcast-level video quality while consuming extremely low power and hardware resources, which expands video applications to areas previously considered impossible or cost-prohibitive. Jointwave provides comprehensive consultations and technical services to help customers evaluate and implement a complete H.264 solution. For more information, visit

About Spinnaker: Founded in 1995, Spinnaker Systems Inc. has marketed many semiconductor intellectual properties (SIP) and EDA tools in Japan, and has vast experience in the sales, marketing and support of various IPs and EDAs. Spinnaker's strengths include VHDL/Verilog, FPGA and ASIC design, video and audio algorithms expertise, knowledge of communication protocols, DSP processing, processor and more. In addition, Spinnaker has developed trust with major semiconductor companies and electronics system manufacturers in Japan. More information on Spinnaker is available at

SOURCE Jointwave LLC