Jonathan Boltax Named Vice President of ValueVision's New Enhanced Broadcast Group

Apr 02, 2001, 01:00 ET from ValueVision International, Inc.

    MINNEAPOLIS, April 2 /PRNewswire/ --
     ValueVision International, Inc. (Nasdaq: VVTV), a leading national
 shopping network, today announced that Jonathan Boltax, formerly director of
 NBC's Enhanced Broadcast Group, is joining ValueVision as vice president of
 enhanced broadcast technologies. (See "ValueVision and NBC To Team For
 Enhanced Broadcast Initiatives" also released today).
     Mr. Boltax will be responsible for all aspects of ValueVision's new
 Enhanced Broadcast Group.  This includes enabling ValueVision to participate
 in and exploit interactive TV and t-commerce initiatives across a broad
 spectrum of enhanced TV platforms.  The Group will also continue to produce
 interactive television enhancements for NBC and CNBC.  He will report to Kevin
 Hanson, senior vice president and chief technology officer of ValueVision.
     Mr. Boltax, based in New York, had served as Director of the NBC Enhanced
 Broadcast Group (EBG), a cutting-edge group he founded in 1996.  Under his
 direction, the EBG was responsible for the creation, implementation, and
 technology behind all of NBC's Enhanced and Interactive Television efforts.
     Mr. Boltax joined NBC in 1996 and was charged with the production of the
 first-ever network-enhanced interactive television broadcast of the 1996
 Olympic Games from Atlanta.  Since then, Boltax and his team have created
 enhanced broadcasts of the NFL on NBC, NBA on NBC, Homicide Life on the
 Streets, U.S. Open, Notre Dame Football, The Tonight Show with Jay Leno,
 Twenty One, Saturday Night Live, CNBC and TNBC.  Prior to joining NBC, he
 worked for the Apple New Media Labs in Boulder, Colo. and was part of the
 startup interactive advertising company Commonground.
     "I am very pleased to have Jonathan and his team on board," said Hanson.
 "They are a welcomed asset and will significantly advance our capabilities in
 the area of interactive TV and commerce enhancements as we seek to exploit
 opportunities in this space."
     "ValueVision is making an industry-leading commitment to enhanced
 television," said Boltax.  "I am looking forward to breaking new ground for
 ValueVision, NBC and CNBC in this position."
     A founding member of many industry organizations, including the Academy of
 Television Arts and Sciences (ATAS) Interactive Peer Group, the Interactive
 Media Exchange (IMIX) advisory board, and The Advanced Television Forum (ATV),
 Mr. Boltax is also on the advisory committee for Interactive TV at the
 American Film Institute (AFI).
 
     About ValueVision International
     ValueVision International, Inc. is a next generation home shopping company
 leveraging its traditional home shopping network, which will be rebranded as
 ShopNBC later this year, to capitalize on the convergence of television, the
 computer, and commerce.  As the nation's third largest and fastest growing
 home shopping network, ValueVision has an operating strategy that incorporates
 television home shopping, programming sales, fulfillment services, and
 e-commerce.  Additionally, ValueVision television is broadcast 24 hours a day,
 365 days a year and is unique by having its programming simulcast live on its
 Internet site. As of January 31, 2001, the Company broadcasts into
 approximately 43 million cable/satellite households.  The ValueVision
 Television Network is available on DirecTV channel 370, Dish Network channel
 228, or call your local cable operator for the channel in your area.  Also, GE
 Equity and NBC own approximately 40% of ValueVision.  For more information,
 please see the Company's Web site ( http://www.vvtv.com ).
 
 

SOURCE ValueVision International, Inc.
    MINNEAPOLIS, April 2 /PRNewswire/ --
     ValueVision International, Inc. (Nasdaq: VVTV), a leading national
 shopping network, today announced that Jonathan Boltax, formerly director of
 NBC's Enhanced Broadcast Group, is joining ValueVision as vice president of
 enhanced broadcast technologies. (See "ValueVision and NBC To Team For
 Enhanced Broadcast Initiatives" also released today).
     Mr. Boltax will be responsible for all aspects of ValueVision's new
 Enhanced Broadcast Group.  This includes enabling ValueVision to participate
 in and exploit interactive TV and t-commerce initiatives across a broad
 spectrum of enhanced TV platforms.  The Group will also continue to produce
 interactive television enhancements for NBC and CNBC.  He will report to Kevin
 Hanson, senior vice president and chief technology officer of ValueVision.
     Mr. Boltax, based in New York, had served as Director of the NBC Enhanced
 Broadcast Group (EBG), a cutting-edge group he founded in 1996.  Under his
 direction, the EBG was responsible for the creation, implementation, and
 technology behind all of NBC's Enhanced and Interactive Television efforts.
     Mr. Boltax joined NBC in 1996 and was charged with the production of the
 first-ever network-enhanced interactive television broadcast of the 1996
 Olympic Games from Atlanta.  Since then, Boltax and his team have created
 enhanced broadcasts of the NFL on NBC, NBA on NBC, Homicide Life on the
 Streets, U.S. Open, Notre Dame Football, The Tonight Show with Jay Leno,
 Twenty One, Saturday Night Live, CNBC and TNBC.  Prior to joining NBC, he
 worked for the Apple New Media Labs in Boulder, Colo. and was part of the
 startup interactive advertising company Commonground.
     "I am very pleased to have Jonathan and his team on board," said Hanson.
 "They are a welcomed asset and will significantly advance our capabilities in
 the area of interactive TV and commerce enhancements as we seek to exploit
 opportunities in this space."
     "ValueVision is making an industry-leading commitment to enhanced
 television," said Boltax.  "I am looking forward to breaking new ground for
 ValueVision, NBC and CNBC in this position."
     A founding member of many industry organizations, including the Academy of
 Television Arts and Sciences (ATAS) Interactive Peer Group, the Interactive
 Media Exchange (IMIX) advisory board, and The Advanced Television Forum (ATV),
 Mr. Boltax is also on the advisory committee for Interactive TV at the
 American Film Institute (AFI).
 
     About ValueVision International
     ValueVision International, Inc. is a next generation home shopping company
 leveraging its traditional home shopping network, which will be rebranded as
 ShopNBC later this year, to capitalize on the convergence of television, the
 computer, and commerce.  As the nation's third largest and fastest growing
 home shopping network, ValueVision has an operating strategy that incorporates
 television home shopping, programming sales, fulfillment services, and
 e-commerce.  Additionally, ValueVision television is broadcast 24 hours a day,
 365 days a year and is unique by having its programming simulcast live on its
 Internet site. As of January 31, 2001, the Company broadcasts into
 approximately 43 million cable/satellite households.  The ValueVision
 Television Network is available on DirecTV channel 370, Dish Network channel
 228, or call your local cable operator for the channel in your area.  Also, GE
 Equity and NBC own approximately 40% of ValueVision.  For more information,
 please see the Company's Web site ( http://www.vvtv.com ).
 
 SOURCE  ValueVision International, Inc.