Jones MediaAmerica and SurferNETWORK.com to Team; Leading Ad Rep Firm to Sell Targeted Rich Media Ads

Apr 04, 2001, 01:00 ET from Jones MediaAmerica, Inc.

    NEW YORK, April 4 /PRNewswire/ -- SurferNETWORK.com, Inc., a leading
 provider of on-line radio simulcasts, and Jones MediaAmerica Inc., an industry
 leader in streaming media advertising sales, announced their plans today for
 targeted rich media streaming ads on the SurferNETWORK.
     "This arrangement with MediaAmerica represents one of the most important
 decisions and milestones since our inception," said Gordon Bridge, chairman
 and CEO of SurferNETWORK.  "Monetizing the on-line broadcasts of our content
 partners, via targeted rich media ads, starts us on the march toward a clear
 path to profitability.  We have worked very hard over the past 16 months,
 partnering with broadcasters, piloting and launching live stations, acquiring
 radio assets from industry pioneers and forming strategic relationships.
 Generating revenue is the ultimate reward from the fruits of our labor.  We
 have great confidence that MediaAmerica can provide significant leverage
 through their agency relationships and Network Radio activities."
     Commenting on the announcement, Michelle Jennings, COO of Jones
 MediaAmerica, said, "SurferNETWORK's value proposition is outstanding in the
 world of on-line marketing and advertising.  We believe their targeted rich
 media ads, imbedded in the content just like terrestrial radio, offer the
 breakthrough approach for making on-line branding and interactive advertising
 effective."
     SurferNETWORK has relationships with some of the largest radio
 broadcasting groups in North America.  They have closed acquisition
 transactions involving four of the early on-line radio pioneers:
 BroadcastAMERICA, Global Media, Magnitude Networks and On Radio.  They also
 recently announced a strategic relationship with BroadcastURBAN, the leading
 provider of on-line Urban broadcasts.
     SurferNETWORK is revolutionizing on-line radio listening through their
 patent-pending "instant on" technology that essentially eliminates buffering
 time and program interruptions due to Internet congestion.
 
     About SurferNETWORK.com, Inc.
     Founded in December 1999, SurferNETWORK has emerged as the industry leader
 in providing radio broadcasts on-line.  The company has contracts with over
 1,000 radio stations in North America, with nearly 150 already on-line.
 SurferNETWORK's patent-pending technology provides an unparalleled listening
 experience, including FM-quality sound and "instant on," while virtually
 eliminating dropouts due to Internet congestion.  The technology replaces the
 original on-air advertisements with new multimedia audible and synchronized
 "clickable" visual ads, which are targeted based on an individual listener's
 profile and preferences.  For additional information, visit
 www.surfernetwork.com.
 
     About Jones MediaAmerica, Inc. and its Parent Company, Jones Media
 Networks, Ltd.
     Jones MediaAmerica, Inc. (formerly named MediaAmerica, Inc.), is the
 largest independent (non-broadcaster-owned) network radio advertising
 representative firm, with offices in New York, Los Angeles, Chicago, San
 Francisco, Dallas, Detroit, Denver and Nashville.  The company sells national
 advertising in over 90 radio programs and networks.  Jones MediaAmerica also
 sells advertising for the Great American Country cable TV network, as well as
 a wide variety of streaming media providers.  For more information, visit
 www.jones.com and www.mediaamerica.com.
     Jones Media Networks, Ltd. (formerly Jones International Networks, Ltd.),
 owns and operates a radio programming syndication business and two cable
 television networks.  The company currently broadcasts to over 67 million
 weekly radio listeners and delivers programming to over 47 million cable
 viewing households on a full- or part-time basis with Product Information
 Network and Great American Country.  It also provides satellite services to
 facilitate the distribution of its programming and that of other companies.
 
     Certain statements in this news release include information that may
 constitute forward-looking statements.  We caution that these forward-looking
 statements are subject to risk and uncertainties that could cause actual
 results to differ materially from those discussed herein.
 
 

SOURCE Jones MediaAmerica, Inc.
    NEW YORK, April 4 /PRNewswire/ -- SurferNETWORK.com, Inc., a leading
 provider of on-line radio simulcasts, and Jones MediaAmerica Inc., an industry
 leader in streaming media advertising sales, announced their plans today for
 targeted rich media streaming ads on the SurferNETWORK.
     "This arrangement with MediaAmerica represents one of the most important
 decisions and milestones since our inception," said Gordon Bridge, chairman
 and CEO of SurferNETWORK.  "Monetizing the on-line broadcasts of our content
 partners, via targeted rich media ads, starts us on the march toward a clear
 path to profitability.  We have worked very hard over the past 16 months,
 partnering with broadcasters, piloting and launching live stations, acquiring
 radio assets from industry pioneers and forming strategic relationships.
 Generating revenue is the ultimate reward from the fruits of our labor.  We
 have great confidence that MediaAmerica can provide significant leverage
 through their agency relationships and Network Radio activities."
     Commenting on the announcement, Michelle Jennings, COO of Jones
 MediaAmerica, said, "SurferNETWORK's value proposition is outstanding in the
 world of on-line marketing and advertising.  We believe their targeted rich
 media ads, imbedded in the content just like terrestrial radio, offer the
 breakthrough approach for making on-line branding and interactive advertising
 effective."
     SurferNETWORK has relationships with some of the largest radio
 broadcasting groups in North America.  They have closed acquisition
 transactions involving four of the early on-line radio pioneers:
 BroadcastAMERICA, Global Media, Magnitude Networks and On Radio.  They also
 recently announced a strategic relationship with BroadcastURBAN, the leading
 provider of on-line Urban broadcasts.
     SurferNETWORK is revolutionizing on-line radio listening through their
 patent-pending "instant on" technology that essentially eliminates buffering
 time and program interruptions due to Internet congestion.
 
     About SurferNETWORK.com, Inc.
     Founded in December 1999, SurferNETWORK has emerged as the industry leader
 in providing radio broadcasts on-line.  The company has contracts with over
 1,000 radio stations in North America, with nearly 150 already on-line.
 SurferNETWORK's patent-pending technology provides an unparalleled listening
 experience, including FM-quality sound and "instant on," while virtually
 eliminating dropouts due to Internet congestion.  The technology replaces the
 original on-air advertisements with new multimedia audible and synchronized
 "clickable" visual ads, which are targeted based on an individual listener's
 profile and preferences.  For additional information, visit
 www.surfernetwork.com.
 
     About Jones MediaAmerica, Inc. and its Parent Company, Jones Media
 Networks, Ltd.
     Jones MediaAmerica, Inc. (formerly named MediaAmerica, Inc.), is the
 largest independent (non-broadcaster-owned) network radio advertising
 representative firm, with offices in New York, Los Angeles, Chicago, San
 Francisco, Dallas, Detroit, Denver and Nashville.  The company sells national
 advertising in over 90 radio programs and networks.  Jones MediaAmerica also
 sells advertising for the Great American Country cable TV network, as well as
 a wide variety of streaming media providers.  For more information, visit
 www.jones.com and www.mediaamerica.com.
     Jones Media Networks, Ltd. (formerly Jones International Networks, Ltd.),
 owns and operates a radio programming syndication business and two cable
 television networks.  The company currently broadcasts to over 67 million
 weekly radio listeners and delivers programming to over 47 million cable
 viewing households on a full- or part-time basis with Product Information
 Network and Great American Country.  It also provides satellite services to
 facilitate the distribution of its programming and that of other companies.
 
     Certain statements in this news release include information that may
 constitute forward-looking statements.  We caution that these forward-looking
 statements are subject to risk and uncertainties that could cause actual
 results to differ materially from those discussed herein.
 
 SOURCE  Jones MediaAmerica, Inc.