just-style.com: Footwear Firms Stride Into Norway

Apr 12, 2001, 01:00 ET from just-style.com

    LONDON, April 12 /PRNewswire/ -- http://www.just-style.com -- Norwegians
 spend more on clothing and footwear than any other Scandinavian country,
 according to a new report by market trends analyst, ViP Consultants.
     The report, summarised at
 http://www.just-style.com/features_detail.asp?art=368&app=1&fotw=sct, gives
 the low-down on how to break into this lucrative market, providing import
 figures, shoe trends, details of Norwegian buyer contacts and information on
 domestic chain stores and trade fairs.
     The average Norwegian spends 7.5% of their annual earnings on clothing and
 footwear, creating a total market demand of approximately $475.3m.
 Remarkably, 97% of the market is made up of foreign imports, leaving Norwegian
 manufacturers unable to compete with foreign manufacturers wishing to
 penetrate the market.
     Certain information is essential for any foreign manufacturer wishing to
 establish itself successfully in this market.  For example, Norwegian
 consumers place high importance on the quality of the shoe sole, and tend to
 favour sporty footwear.  In terms of distribution, many businesses from
 Denmark and Sweden operate via subsidiary companies or by collaborating with a
 Norwegian partner.  Manufacturers should also be aware of the growth of large
 chain stores, which could hold a 70% market share by 2001.
     For more details on how to break into this profitable market effectively,
 click here:
 http://www.just-style.com/features_detail.asp?art=368&app=1&fotw=sct
 
     just-style.com is the premier online portal for apparel, footwear and
 textile industry worldwide.  Targeted specifically at business professionals,
 the site provides a single point of reference for independent apparel,
 footwear and textile information.
 
 

SOURCE just-style.com
    LONDON, April 12 /PRNewswire/ -- http://www.just-style.com -- Norwegians
 spend more on clothing and footwear than any other Scandinavian country,
 according to a new report by market trends analyst, ViP Consultants.
     The report, summarised at
 http://www.just-style.com/features_detail.asp?art=368&app=1&fotw=sct, gives
 the low-down on how to break into this lucrative market, providing import
 figures, shoe trends, details of Norwegian buyer contacts and information on
 domestic chain stores and trade fairs.
     The average Norwegian spends 7.5% of their annual earnings on clothing and
 footwear, creating a total market demand of approximately $475.3m.
 Remarkably, 97% of the market is made up of foreign imports, leaving Norwegian
 manufacturers unable to compete with foreign manufacturers wishing to
 penetrate the market.
     Certain information is essential for any foreign manufacturer wishing to
 establish itself successfully in this market.  For example, Norwegian
 consumers place high importance on the quality of the shoe sole, and tend to
 favour sporty footwear.  In terms of distribution, many businesses from
 Denmark and Sweden operate via subsidiary companies or by collaborating with a
 Norwegian partner.  Manufacturers should also be aware of the growth of large
 chain stores, which could hold a 70% market share by 2001.
     For more details on how to break into this profitable market effectively,
 click here:
 http://www.just-style.com/features_detail.asp?art=368&app=1&fotw=sct
 
     just-style.com is the premier online portal for apparel, footwear and
 textile industry worldwide.  Targeted specifically at business professionals,
 the site provides a single point of reference for independent apparel,
 footwear and textile information.
 
 SOURCE  just-style.com