justWink App Adds New Tricks and Tasty Treats

Oct 18, 2011, 09:47 ET from American Greetings Corporation

CLEVELAND, Oct. 18, 2011 /PRNewswire/ -- Fans knocked... and justWink answered the door with more scary-awesome Halloween cards than they can wrap their candy-buzzed brains around. With over 40 new cards now available in the free justWink app, people can send all the Halloween, friendship, birthday, wedding and everyday greetings their friends and family are willing to tolerate. The app was introduced over the summer by American Greetings Corporation (NYSE: AM) to bring the brand's decidedly fresh take on the classic act of greeting to where consumers frequently communicate these days—their phones.

Sure, the saucy new cards will tackle All Hallow's Eve as only justWink can, but the update also includes crazy, cool, classy cards to celebrate birthdays, babies and beyond, all year-round. There are more than 170 cards now available for free in the app, as well as priceless features like adding signatures (or doodles) and photos to cards, and new Facebook-powered birthday reminders. Cards can now be sent via SMS (for "instant greetification"), and via email and Facebook.

"Halloween's a time to dress scandalously and hoard dangerous quantities of delicious candy—in other words, it's the perfect Holiday for justWink," said Rob Matousek, brand director for the justWink app. "With some adorable and funny October treats, your odd evil clown gag, and a few sexy-sweet cards for couples, we're pretty sure this batch has your 'To Boo' list covered top to bottom."  

The justWink app can be downloaded for free from the Android Market and iTunes App Store, giving users 24/7 access to the complete collection. For more information, visit www.just-wink.com or www.facebook.com/justwink.

About American Greetings Corporation

For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love.  The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards.  American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division).  In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group.  Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.6 billion, and its products can be found in retail outlets worldwide.   For more information on the Company, visit http://corporate.americangreetings.com.

SOURCE American Greetings Corporation



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