JVC Announces New High-Speed LCD TVs With 120Hz Refresh Rate

JVC Brings World's First 120Hz LCD TV to U.S. Market; Continues to Drive

Innovation in Display Technologies



Jun 29, 2006, 01:00 ET from JVC Company of America

    WAYNE, N.J., June 29 /PRNewswire-FirstCall/ -- JVC today announced two
 new high definition flat panel LCD televisions with technology that
 delivers crisp fast action images, typically a weakness in LCD performance.
 The two new sets employ JVC's new Clear Motion Drive, which produces images
 at 120 frames per second (120Hz), double the typical rate, and inserts an
 interpolated image. The result is a significant reduction in blurring or
 ghost images, often a problem with conventional LCD TVs. JVC introduced the
 world's first 120Hz LCD TV last fall in Japan, where that set is now
 available.
     JVC will offer Clear Motion Drive in the 37-inch LT-37X987, to be
 available in August, and the 32-inch LT-32X987, to be available in October.
 Both sets offer 1366 x 768p native resolution and JVC's fifth generation
 D.I.S.T. (Digital Image Scaling Technology) Genessa 32-bit CPU video
 processing, which seamlessly upscales any video source to display at 768p.
     JVC's Clear Motion Drive uses a high-precision interpolation algorithm
 and a 120Hz refresh rate, as opposed to the 60Hz refresh rate used in most
 televisions. JVC uses this faster refresh rate to insert an interpolated
 image, displaying two frames -- the original plus the new interpolated
 frame -- in the time a 60Hz set displays a single frame. The result is less
 blurring of moving images. In addition, JVC's Clear Motion Drive's use of
 an interpolated frame minimizes flicker and delivers a brighter image. Both
 new sets also boast a fast liquid crystal response time of 6ms, which
 contributes to reduced image blur. But according to JVC, there are
 diminishing returns as response time gets faster.
     Other features of both new JVC LCD TVs include ATSC/QAM/NTSC tuning,
 digital 3D Y/C comb filter with DTV cross color elimination, digital noise
 reduction, MPEG noise reduction, and a full complement of inputs and
 outputs - two HDMI inputs, two component inputs, two S-Video inputs, 15 pin
 D-Sub PC input, optical digital audio out and audio output.
     JVC's new Clear Motion Drive LCD TVs set a new benchmark for sleek
 design, with a new black cabinet that features a narrow black frame around
 all four sides of the screen -- even along the bottom where most LCD TV
 cabinets are wider to accommodate speakers. JVC solved this design issue by
 mounting the speakers behind the lower portion of the screen and porting
 the sound through a slot that runs the full width of the cabinet, just
 below the screen. To deliver top-quality audio, both sets feature JVC's
 exclusive oblique cone speaker design for better distribution of sound. In
 addition, the audio performance is improved through the use of MaxxBass(R)
 technology, digital signal processing that extends the perceived bass
 performance, a 20-watt amplifier and a built-in parametric equalizer for
 tailoring the sound to meet room requirements and personal preference.
     Both sets also offer JVC's Smart Package, comprised of Smart Picture,
 Smart Sound and Smart Input. Smart Picture controls the average peak level
 of brightness, compensating for scenes that might be too dark or too
 bright. Smart Sound is an automatic volume limiter that keeps programming
 and commercial sound levels constant. Smart Input allows multiple sources
 connected to an AV receiver to be connected via the receiver's monitor
 output to a single input on the TV. Sources can then be easily selected
 using the receiver's remote.
     Both new JVC LCD TVs will be available later this year. The LT-37X987
 will be available in August and sell for about $2,700. The LT-32X987 will
 be available in October and sell for about $2,000.
     About JVC Company of America
     JVC Company of America, headquartered in Wayne, New Jersey, is a
 division of JVC Americas Corp., a wholly-owned subsidiary of Victor Company
 of Japan Ltd., and a holding company for JVC companies located in North and
 South America. JVC distributes a complete line of video and audio
 equipment, including high definition displays, camcorders, VCRs, D-VHS
 recorders, DVD players and recorders, satellite systems, home and portable
 audio equipment, mobile entertainment products and recording media. For
 further product information, visit JVC's Web site at http://www.jvc.com or
 call 800-526-5308.
     Contacts:
      Chelsea Bergeron              JVC News Hotline
      JVC Company of America        1-877-NEWS-JVC
      973-317-5000, X5312           JVCPR@PlannedTVArts.com
      cbergeron@jvc.com
 
 

SOURCE JVC Company of America
    WAYNE, N.J., June 29 /PRNewswire-FirstCall/ -- JVC today announced two
 new high definition flat panel LCD televisions with technology that
 delivers crisp fast action images, typically a weakness in LCD performance.
 The two new sets employ JVC's new Clear Motion Drive, which produces images
 at 120 frames per second (120Hz), double the typical rate, and inserts an
 interpolated image. The result is a significant reduction in blurring or
 ghost images, often a problem with conventional LCD TVs. JVC introduced the
 world's first 120Hz LCD TV last fall in Japan, where that set is now
 available.
     JVC will offer Clear Motion Drive in the 37-inch LT-37X987, to be
 available in August, and the 32-inch LT-32X987, to be available in October.
 Both sets offer 1366 x 768p native resolution and JVC's fifth generation
 D.I.S.T. (Digital Image Scaling Technology) Genessa 32-bit CPU video
 processing, which seamlessly upscales any video source to display at 768p.
     JVC's Clear Motion Drive uses a high-precision interpolation algorithm
 and a 120Hz refresh rate, as opposed to the 60Hz refresh rate used in most
 televisions. JVC uses this faster refresh rate to insert an interpolated
 image, displaying two frames -- the original plus the new interpolated
 frame -- in the time a 60Hz set displays a single frame. The result is less
 blurring of moving images. In addition, JVC's Clear Motion Drive's use of
 an interpolated frame minimizes flicker and delivers a brighter image. Both
 new sets also boast a fast liquid crystal response time of 6ms, which
 contributes to reduced image blur. But according to JVC, there are
 diminishing returns as response time gets faster.
     Other features of both new JVC LCD TVs include ATSC/QAM/NTSC tuning,
 digital 3D Y/C comb filter with DTV cross color elimination, digital noise
 reduction, MPEG noise reduction, and a full complement of inputs and
 outputs - two HDMI inputs, two component inputs, two S-Video inputs, 15 pin
 D-Sub PC input, optical digital audio out and audio output.
     JVC's new Clear Motion Drive LCD TVs set a new benchmark for sleek
 design, with a new black cabinet that features a narrow black frame around
 all four sides of the screen -- even along the bottom where most LCD TV
 cabinets are wider to accommodate speakers. JVC solved this design issue by
 mounting the speakers behind the lower portion of the screen and porting
 the sound through a slot that runs the full width of the cabinet, just
 below the screen. To deliver top-quality audio, both sets feature JVC's
 exclusive oblique cone speaker design for better distribution of sound. In
 addition, the audio performance is improved through the use of MaxxBass(R)
 technology, digital signal processing that extends the perceived bass
 performance, a 20-watt amplifier and a built-in parametric equalizer for
 tailoring the sound to meet room requirements and personal preference.
     Both sets also offer JVC's Smart Package, comprised of Smart Picture,
 Smart Sound and Smart Input. Smart Picture controls the average peak level
 of brightness, compensating for scenes that might be too dark or too
 bright. Smart Sound is an automatic volume limiter that keeps programming
 and commercial sound levels constant. Smart Input allows multiple sources
 connected to an AV receiver to be connected via the receiver's monitor
 output to a single input on the TV. Sources can then be easily selected
 using the receiver's remote.
     Both new JVC LCD TVs will be available later this year. The LT-37X987
 will be available in August and sell for about $2,700. The LT-32X987 will
 be available in October and sell for about $2,000.
     About JVC Company of America
     JVC Company of America, headquartered in Wayne, New Jersey, is a
 division of JVC Americas Corp., a wholly-owned subsidiary of Victor Company
 of Japan Ltd., and a holding company for JVC companies located in North and
 South America. JVC distributes a complete line of video and audio
 equipment, including high definition displays, camcorders, VCRs, D-VHS
 recorders, DVD players and recorders, satellite systems, home and portable
 audio equipment, mobile entertainment products and recording media. For
 further product information, visit JVC's Web site at http://www.jvc.com or
 call 800-526-5308.
     Contacts:
      Chelsea Bergeron              JVC News Hotline
      JVC Company of America        1-877-NEWS-JVC
      973-317-5000, X5312           JVCPR@PlannedTVArts.com
      cbergeron@jvc.com
 
 SOURCE JVC Company of America