Kasenna Introduces Comprehensive Developer Program for its Video Management And Delivery Platform

Program Offers Tools and Support to Expand Solutions Built on Top of

Kasenna(TM) MediaBase, a Format-Independent Video Delivery Platform With

Content Management and Distribution Capability



Apr 18, 2001, 01:00 ET from Kasenna, Inc.

    MOUNTAIN VIEW, Calif., April 18 /PRNewswire/ -- Kasenna, Inc., today
 introduced a developer program to support and foster application development
 on Kasenna MediaBase, its video management and delivery platform. The Kasenna
 Developer Program underscores the company's strategy to support partners
 building solutions based on Kasenna technology. With its ability to provide
 content management, distribution and streaming support for all popular formats
 over multiple hardware platforms, Kasenna MediaBase provides an ideal platform
 for application developers. The program features access to a complete
 development environment including a comprehensive set of application
 programming interfaces (APIs), sample code, documentation and other resources
 to support the quickest and easiest development of solutions on Kasenna
 MediaBase.
     "With the increasing demand for video streaming, coupled with the
 versatility inherent in our technology, it's no surprise that we're seeing a
 huge influx of developers building solutions using Kasenna MediaBase," said
 Mark Gray, chairman and CEO of Kasenna. "By formalizing a program to work with
 application developers, our goal is to provide the technological support and
 resources to speed their ability to leverage the Kasenna MediaBase platform
 for their applications."
     The introduction of the developer program enables Kasenna to formalize
 current relationships with companies that have already developed solutions on
 the MediaBase platform. It also provides an established set of benefits for
 companies considering developing on the platform. Program participants receive
 enhanced technical support and development materials in addition to marketing
 tools to help promote solutions through Kasenna's marketing team and worldwide
 sales and distribution channels. Participants also obtain access to a
 developer extranet, a participants-only Web site that features technical
 support forums, training tools and a host of resources offering support and
 information to developers.
     A growing number of companies are developing on and integrating with
 Kasenna MediaBase including developers of a wide array of applications ranging
 from corporate communications and distance learning to video on demand and
 interactive television. The list of companies currently developing or
 integrating such applications includes Andalucia Digital Multimedia,
 Arel Communications and Software, Ascential Software, Inc., NK-Exa,
 EnReach Technology, Innovatia, Kreatel Communications AB, mGen, Inc.,
 Mindport, Myrio, NetSea, Inc., Amnis Systems (formerly Optivision),
 Orca Interactive, Passenger Networks, SGI, Telestream, Bright Alley,
 SetaBox Technology Corporation, Sigma Designs, Virage, Inc., VYRE and
 Webware Corporation.
     "When we made the decision to integrate distributed video storage and
 streaming with our Spotlight On-Demand(TM) e-Learning solution, we wanted a
 partner with a technology that would meet our immediate demands and give us
 the technological support we needed to move quickly," said Zvi Klier,
 president of Arel Communications and Software Ltd.  "The support we received
 from Kasenna has enabled us to integrate their streaming technology into our
 platform quickly and efficiently."
     Structured in two tiers, the Kasenna Developer Program aims to provide the
 appropriate level of support and features for developers based on their needs.
 Advanced developers benefit from integration engineering, and partner
 management support and specific opportunities to participate in joint sales
 and marketing programs. In addition to the increased support and access to
 resources provided by the Kasenna Developer Program, participants also benefit
 from Kasenna's commitment to ongoing research and development.  Since the
 company was spun out of SGI in January 2000, the Kasenna MediaBase software,
 previously available only on SGI's Irix servers, has been introduced on the
 Solaris and Linux platforms. The software's ability to stream over multiple
 formats has also been improved to now include MPEG-1, MPEG-2, WindowsMedia,
 RealVideo and QuickTime with MPEG-4 to be added soon.
 
     About Kasenna, Inc.
     Kasenna, Inc. delivers broadband infrastructure software that enables
 network service providers, content providers and enterprises to build
 commercial-grade streaming media networks and applications. Over
 1000 customers worldwide use the company's software technology for streaming
 media network deployments, media archiving and browsing, distance learning and
 corporate communications applications. Kasenna was founded in January
 2000 with funding from U.S. Venture Partners, Alloy Ventures, Entertainment
 Media Ventures and Silicon Graphics, Inc. Kasenna, pronounced [kah-SEN-ah], is
 headquartered in Mountain View, California. Kasenna, together with Apple,
 Cisco, IBM, Philips and Sun, is a founding member of the Internet Streaming
 Media Alliance. The company may be accessed internationally at
 www.kasenna.com.
 
 

SOURCE Kasenna, Inc.
    MOUNTAIN VIEW, Calif., April 18 /PRNewswire/ -- Kasenna, Inc., today
 introduced a developer program to support and foster application development
 on Kasenna MediaBase, its video management and delivery platform. The Kasenna
 Developer Program underscores the company's strategy to support partners
 building solutions based on Kasenna technology. With its ability to provide
 content management, distribution and streaming support for all popular formats
 over multiple hardware platforms, Kasenna MediaBase provides an ideal platform
 for application developers. The program features access to a complete
 development environment including a comprehensive set of application
 programming interfaces (APIs), sample code, documentation and other resources
 to support the quickest and easiest development of solutions on Kasenna
 MediaBase.
     "With the increasing demand for video streaming, coupled with the
 versatility inherent in our technology, it's no surprise that we're seeing a
 huge influx of developers building solutions using Kasenna MediaBase," said
 Mark Gray, chairman and CEO of Kasenna. "By formalizing a program to work with
 application developers, our goal is to provide the technological support and
 resources to speed their ability to leverage the Kasenna MediaBase platform
 for their applications."
     The introduction of the developer program enables Kasenna to formalize
 current relationships with companies that have already developed solutions on
 the MediaBase platform. It also provides an established set of benefits for
 companies considering developing on the platform. Program participants receive
 enhanced technical support and development materials in addition to marketing
 tools to help promote solutions through Kasenna's marketing team and worldwide
 sales and distribution channels. Participants also obtain access to a
 developer extranet, a participants-only Web site that features technical
 support forums, training tools and a host of resources offering support and
 information to developers.
     A growing number of companies are developing on and integrating with
 Kasenna MediaBase including developers of a wide array of applications ranging
 from corporate communications and distance learning to video on demand and
 interactive television. The list of companies currently developing or
 integrating such applications includes Andalucia Digital Multimedia,
 Arel Communications and Software, Ascential Software, Inc., NK-Exa,
 EnReach Technology, Innovatia, Kreatel Communications AB, mGen, Inc.,
 Mindport, Myrio, NetSea, Inc., Amnis Systems (formerly Optivision),
 Orca Interactive, Passenger Networks, SGI, Telestream, Bright Alley,
 SetaBox Technology Corporation, Sigma Designs, Virage, Inc., VYRE and
 Webware Corporation.
     "When we made the decision to integrate distributed video storage and
 streaming with our Spotlight On-Demand(TM) e-Learning solution, we wanted a
 partner with a technology that would meet our immediate demands and give us
 the technological support we needed to move quickly," said Zvi Klier,
 president of Arel Communications and Software Ltd.  "The support we received
 from Kasenna has enabled us to integrate their streaming technology into our
 platform quickly and efficiently."
     Structured in two tiers, the Kasenna Developer Program aims to provide the
 appropriate level of support and features for developers based on their needs.
 Advanced developers benefit from integration engineering, and partner
 management support and specific opportunities to participate in joint sales
 and marketing programs. In addition to the increased support and access to
 resources provided by the Kasenna Developer Program, participants also benefit
 from Kasenna's commitment to ongoing research and development.  Since the
 company was spun out of SGI in January 2000, the Kasenna MediaBase software,
 previously available only on SGI's Irix servers, has been introduced on the
 Solaris and Linux platforms. The software's ability to stream over multiple
 formats has also been improved to now include MPEG-1, MPEG-2, WindowsMedia,
 RealVideo and QuickTime with MPEG-4 to be added soon.
 
     About Kasenna, Inc.
     Kasenna, Inc. delivers broadband infrastructure software that enables
 network service providers, content providers and enterprises to build
 commercial-grade streaming media networks and applications. Over
 1000 customers worldwide use the company's software technology for streaming
 media network deployments, media archiving and browsing, distance learning and
 corporate communications applications. Kasenna was founded in January
 2000 with funding from U.S. Venture Partners, Alloy Ventures, Entertainment
 Media Ventures and Silicon Graphics, Inc. Kasenna, pronounced [kah-SEN-ah], is
 headquartered in Mountain View, California. Kasenna, together with Apple,
 Cisco, IBM, Philips and Sun, is a founding member of the Internet Streaming
 Media Alliance. The company may be accessed internationally at
 www.kasenna.com.
 
 SOURCE  Kasenna, Inc.