Kellogg Puts the 'Power of Red' Into Breakfast

Kellogg's(R) Special K(R) with Red Berries Cereal Is a Delicious New Way To

Eat Right



Apr 16, 2001, 01:00 ET from Kellogg Company

    BATTLE CREEK, Mich., April 16 /PRNewswire/ -- Kellogg is bringing "the
 power of red" to the breakfast table to show women that looking good has never
 tasted so great.
     Kellogg's(R) Special K(R) with Red Berries cereal is made with crunchy
 sweet flakes and slices of real strawberries.  This unique cereal is a natural
 line extension for the Special K(R) cereal brand, created for women who want
 to eat right without sacrificing taste.  A one cup serving of Special K(R)
 with Red Berries is 110 calories, fat free and provides 35 percent of the
 recommended daily allowance of folic acid and 45 percent of the recommended
 daily allowance of iron.
     "Our research showed that almost 30 percent of consumers already add fruit
 to Special K(R) cereal," said Meghan Parkhurst, M.S., R.D., senior manager,
 marketing communications for Kellogg USA.  "Adding real strawberries right in
 the box to new Special K(R) with Red Berries cereal not only adds an
 incredible sensory experience with its wonderful aroma, but also makes it
 convenient for busy women, who want a great tasting breakfast that helps them
 stay fit."
     Nutrition experts describe strawberries as one of the red "power" foods --
 in addition to being an excellent source of vitamin C, folate and potassium,
 strawberries also contain flavonoids, that act as potent antioxidants in the
 body.
     The power of red -- as demonstrated by foods such as strawberries and also
 evident in fashion, beauty and decorating -- is recognized as a source of
 energy, health and confidence for women.  Kellogg's(R) Special K(R) cereal
 brand embodies many of the same characteristics as the color red.  The color
 red is a centerpiece of Kellogg's(R) Special K(R) cereal brand that features a
 prominent bold "K" icon on its packages.
     Kellogg's(R) Special K(R) with Red Berries is now available in grocery
 stores nationwide.  The suggested retail price per 12-ounce box is $3.49.
     With projected annual sales of more than $9 billion, Kellogg Company is
 the world's leading producer of cereal and a leading producer of convenience
 foods, including cookies, crackers, toaster pastries, cereal bars, frozen
 waffles, meat alternatives, pie crusts, and cones.  The company's brands
 include Kellogg's(R), Keebler(R), Pop-Tarts(R), Eggo(R), Cheez-It(R),
 Nutri-Grain(R), Special K(R), Rice Krispies(R), Murray(R), Austin(R),
 Morningstar Farms(R), Famous Amos(R), Carr's(R), Plantation(R), Ready Crust(R)
 and Kashi(R).  Kellogg products are manufactured in 19 countries and marketed
 in more than 160 countries around the world.  For more information, visit
 Kellogg's web site at www.kelloggs.com or Keebler's web site at
 www.keebler.com .
 
     CONTACT:  Meghan Parkhurst, MS, RD, of Kellogg Company, 616-961-3989, or
 meghan.parkhurst@kellogg.com , or Kari Volyn of Fleishman-Hillard,
 312-751-4196, or volynk@fleishman.com , for Kellogg Company.
 
 

SOURCE Kellogg Company
    BATTLE CREEK, Mich., April 16 /PRNewswire/ -- Kellogg is bringing "the
 power of red" to the breakfast table to show women that looking good has never
 tasted so great.
     Kellogg's(R) Special K(R) with Red Berries cereal is made with crunchy
 sweet flakes and slices of real strawberries.  This unique cereal is a natural
 line extension for the Special K(R) cereal brand, created for women who want
 to eat right without sacrificing taste.  A one cup serving of Special K(R)
 with Red Berries is 110 calories, fat free and provides 35 percent of the
 recommended daily allowance of folic acid and 45 percent of the recommended
 daily allowance of iron.
     "Our research showed that almost 30 percent of consumers already add fruit
 to Special K(R) cereal," said Meghan Parkhurst, M.S., R.D., senior manager,
 marketing communications for Kellogg USA.  "Adding real strawberries right in
 the box to new Special K(R) with Red Berries cereal not only adds an
 incredible sensory experience with its wonderful aroma, but also makes it
 convenient for busy women, who want a great tasting breakfast that helps them
 stay fit."
     Nutrition experts describe strawberries as one of the red "power" foods --
 in addition to being an excellent source of vitamin C, folate and potassium,
 strawberries also contain flavonoids, that act as potent antioxidants in the
 body.
     The power of red -- as demonstrated by foods such as strawberries and also
 evident in fashion, beauty and decorating -- is recognized as a source of
 energy, health and confidence for women.  Kellogg's(R) Special K(R) cereal
 brand embodies many of the same characteristics as the color red.  The color
 red is a centerpiece of Kellogg's(R) Special K(R) cereal brand that features a
 prominent bold "K" icon on its packages.
     Kellogg's(R) Special K(R) with Red Berries is now available in grocery
 stores nationwide.  The suggested retail price per 12-ounce box is $3.49.
     With projected annual sales of more than $9 billion, Kellogg Company is
 the world's leading producer of cereal and a leading producer of convenience
 foods, including cookies, crackers, toaster pastries, cereal bars, frozen
 waffles, meat alternatives, pie crusts, and cones.  The company's brands
 include Kellogg's(R), Keebler(R), Pop-Tarts(R), Eggo(R), Cheez-It(R),
 Nutri-Grain(R), Special K(R), Rice Krispies(R), Murray(R), Austin(R),
 Morningstar Farms(R), Famous Amos(R), Carr's(R), Plantation(R), Ready Crust(R)
 and Kashi(R).  Kellogg products are manufactured in 19 countries and marketed
 in more than 160 countries around the world.  For more information, visit
 Kellogg's web site at www.kelloggs.com or Keebler's web site at
 www.keebler.com .
 
     CONTACT:  Meghan Parkhurst, MS, RD, of Kellogg Company, 616-961-3989, or
 meghan.parkhurst@kellogg.com , or Kari Volyn of Fleishman-Hillard,
 312-751-4196, or volynk@fleishman.com , for Kellogg Company.
 
 SOURCE  Kellogg Company

RELATED LINKS

http://www.kelloggs.com