Kellogg's(R) American Dream Promotion Turns Mornings Into Millions of Miles

Promotion Takes Flight Again with More Brands and Instant-Win Sweeps



Apr 19, 2001, 01:00 ET from Kellogg Company

    BATTLE CREEK, Mich., April 19 /PRNewswire/ -- With more than 300 million
 miles under their wings, Kellogg USA and American Airlines(R) AAdvantage(R)'s
 frequent-flier promotion soars to even bigger heights.  The American Dream
 promotion awards 100 American AAdvantage miles per box of participating
 Kellogg products purchased.  New this year, consumers will have the chance to
 eat their way to one of five instant-win giveaways of 1 million AAdvantage
 miles.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010419/CGTH027 )
     Consumer response to the American Dream promotion was so great that
 Kellogg is offering 43 product options this year, up from 18 in 2000.  The
 company has added more adult cereal brands to this year's product lineup, like
 Smart Start(R) cereal, and also is including 100-mile certificates on boxes of
 Nutri-Grain(R) cereal bars, Nutri-Grain Twists(TM), Nutri-Grain Squares(TM),
 Pop-Tarts(R) Pastry Swirls(R) and select Eggo(R) waffles varieties.  The
 promotion will appear on more than 75 million boxes of Kellogg products.
     Lynne Noakes, from Dallas, Texas, has earned more than 100,000 AAdvantage
 miles since the Kellogg promotion launched last year and donates most of the
 product to the North Texas Food Bank, in remembrance of her father, who died
 last year.
     "This promotion is my American Dream," Ms. Noakes says. "I get to support
 a good cause and, at the same time, earn AAdvantage frequent-flier miles."
     Ms. Noakes uses her miles to travel to singing competitions, with the
 Rich-Tone Chorus of Sweet Adelines International, and for flight upgrades.
     "I try to buy 50 packages of Kellogg's product in each store because
 that's what fits in a large shopping cart," Ms. Noakes says.  "I typically
 store 200-300 packages in my formal dining room until the food bank picks it
 up."
     "The promotion is popular because it offers an easy way for consumers to
 earn additional miles," travel industry expert and journalist Laura Powell
 says. "They just need to decide what to eat for breakfast."
     "We are thrilled to continue our very successful partnership with Kellogg,
 which provides yet another great way for AAdvantage members to earn miles,"
 says Bruce Chemel, President of AAdvantage Marketing Programs.  "Kellogg is
 offering consumers approximately 25 miles per dollar spent, making this one of
 the most rewarding consumer promotions ever."
     "The American Dream promotion continues to be successful on all fronts,"
 says Kevin Smith, Sr. Vice President of Marketing Services, Kellogg USA.  "The
 promotion drives product purchases, builds brand loyalty and provides
 extraordinary added value to both Kellogg Company and American Airlines
 consumers."
     For miles to be credited, the 100-mile award certificates printed on the
 back of participating Kellogg brands must be redeemed in groups of five.
 Earned miles will be credited to the AAdvantage member's account balance.  For
 questions regarding the promotion, consumers can visit www.kelloggs.com and
 select AAdvantage miles under Special Offers or call 800-962-1413.
     With projected annual sales of more than $9 billion, Kellogg Company is
 the world's leading producer of cereal and a leading producer of convenience
 foods, including cookies, crackers, toaster pastries, cereal bars, frozen
 waffles, meat alternatives, pie crusts and cones. The company's brands include
 Kellogg's(R), Keebler(R), Pop-Tarts(R), Eggo(R), Cheez-It(R), Nutri-Grain(R),
 Special K(R), Rice Krispies(R), Murray(R), Austin(R), Morningstar Farms(R),
 Famous Amos(R), Carr's(R), Plantation(R), Ready Crust(R) and Kashi(R). Kellogg
 products are manufactured in 19 countries and marketed in more than 160
 countries around the world.  For more information, visit Kellogg's(R) web site
 at www.kelloggs.com or Keebler's(R) web site at www.keebler.com .
     The American Airlines AAdvantage Travel Awards Program -- the first and
 largest of its kind -- began in 1981 with 283,000 members and has grown to
 more than 40 million members worldwide.  The AAdvantage program has more U.S.
 fliers than any other frequent-flier program, and it provides more
 opportunities to redeem trips than any other program.
 
     (R), (TM) Kellogg Company.
 
     American Airlines and AAdvantage are registered trademarks of American
     Airlines, Inc.
 
     CONTACT: Meghan Parkhurst of Kellogg Company, 616-961-3989, or
 meghan.parkhurst@kellogg.com ; Chris Mordi of Fleishman-Hillard for Kellogg
 Company, 312-751-4194, or mordic@fleishman.com .
 
 

SOURCE Kellogg Company
    BATTLE CREEK, Mich., April 19 /PRNewswire/ -- With more than 300 million
 miles under their wings, Kellogg USA and American Airlines(R) AAdvantage(R)'s
 frequent-flier promotion soars to even bigger heights.  The American Dream
 promotion awards 100 American AAdvantage miles per box of participating
 Kellogg products purchased.  New this year, consumers will have the chance to
 eat their way to one of five instant-win giveaways of 1 million AAdvantage
 miles.
     (Photo:  http://www.newscom.com/cgi-bin/prnh/20010419/CGTH027 )
     Consumer response to the American Dream promotion was so great that
 Kellogg is offering 43 product options this year, up from 18 in 2000.  The
 company has added more adult cereal brands to this year's product lineup, like
 Smart Start(R) cereal, and also is including 100-mile certificates on boxes of
 Nutri-Grain(R) cereal bars, Nutri-Grain Twists(TM), Nutri-Grain Squares(TM),
 Pop-Tarts(R) Pastry Swirls(R) and select Eggo(R) waffles varieties.  The
 promotion will appear on more than 75 million boxes of Kellogg products.
     Lynne Noakes, from Dallas, Texas, has earned more than 100,000 AAdvantage
 miles since the Kellogg promotion launched last year and donates most of the
 product to the North Texas Food Bank, in remembrance of her father, who died
 last year.
     "This promotion is my American Dream," Ms. Noakes says. "I get to support
 a good cause and, at the same time, earn AAdvantage frequent-flier miles."
     Ms. Noakes uses her miles to travel to singing competitions, with the
 Rich-Tone Chorus of Sweet Adelines International, and for flight upgrades.
     "I try to buy 50 packages of Kellogg's product in each store because
 that's what fits in a large shopping cart," Ms. Noakes says.  "I typically
 store 200-300 packages in my formal dining room until the food bank picks it
 up."
     "The promotion is popular because it offers an easy way for consumers to
 earn additional miles," travel industry expert and journalist Laura Powell
 says. "They just need to decide what to eat for breakfast."
     "We are thrilled to continue our very successful partnership with Kellogg,
 which provides yet another great way for AAdvantage members to earn miles,"
 says Bruce Chemel, President of AAdvantage Marketing Programs.  "Kellogg is
 offering consumers approximately 25 miles per dollar spent, making this one of
 the most rewarding consumer promotions ever."
     "The American Dream promotion continues to be successful on all fronts,"
 says Kevin Smith, Sr. Vice President of Marketing Services, Kellogg USA.  "The
 promotion drives product purchases, builds brand loyalty and provides
 extraordinary added value to both Kellogg Company and American Airlines
 consumers."
     For miles to be credited, the 100-mile award certificates printed on the
 back of participating Kellogg brands must be redeemed in groups of five.
 Earned miles will be credited to the AAdvantage member's account balance.  For
 questions regarding the promotion, consumers can visit www.kelloggs.com and
 select AAdvantage miles under Special Offers or call 800-962-1413.
     With projected annual sales of more than $9 billion, Kellogg Company is
 the world's leading producer of cereal and a leading producer of convenience
 foods, including cookies, crackers, toaster pastries, cereal bars, frozen
 waffles, meat alternatives, pie crusts and cones. The company's brands include
 Kellogg's(R), Keebler(R), Pop-Tarts(R), Eggo(R), Cheez-It(R), Nutri-Grain(R),
 Special K(R), Rice Krispies(R), Murray(R), Austin(R), Morningstar Farms(R),
 Famous Amos(R), Carr's(R), Plantation(R), Ready Crust(R) and Kashi(R). Kellogg
 products are manufactured in 19 countries and marketed in more than 160
 countries around the world.  For more information, visit Kellogg's(R) web site
 at www.kelloggs.com or Keebler's(R) web site at www.keebler.com .
     The American Airlines AAdvantage Travel Awards Program -- the first and
 largest of its kind -- began in 1981 with 283,000 members and has grown to
 more than 40 million members worldwide.  The AAdvantage program has more U.S.
 fliers than any other frequent-flier program, and it provides more
 opportunities to redeem trips than any other program.
 
     (R), (TM) Kellogg Company.
 
     American Airlines and AAdvantage are registered trademarks of American
     Airlines, Inc.
 
     CONTACT: Meghan Parkhurst of Kellogg Company, 616-961-3989, or
 meghan.parkhurst@kellogg.com ; Chris Mordi of Fleishman-Hillard for Kellogg
 Company, 312-751-4194, or mordic@fleishman.com .
 
 SOURCE  Kellogg Company

RELATED LINKS

http://www.kelloggs.com