ENGLEWOOD, Colo., Aug. 25 /PRNewswire/ -- Kelly Bumann was named to the newly created position of senior vice president, consumer marketing for Starz Entertainment today, as announced today by Nancy McGee, executive vice president, marketing.
"Kelly's hard work, leadership and vision was particularly invaluable to the company during the past 12-18 months as Starz has rebranded its channels and services and staked a bold position in the marketplace with the successful introduction of new, original programming," noted McGee. "With skillful management of her dedicated marketing and brand communications team, original series launches of 'Crash' and 'Party Down,' were achievements that contributed to the transformation of how both consumers and the creative communities view and evaluate Starz today."
Bumann previously served as vice president, brand strategy & marketing communications. Bumann was a key contributor to last year's Starz brand relaunch and is a leader in the marketing strategy execution and development tied to Starz' recent foray into original programming.
Bumann joined Starz Entertainment in 2003. Prior to that she managed her own consulting business, Tiny Rocket, Inc., which specialized in consulting emerging businesses in the interactive area. Before that she served as vice president of marketing and sales for MediaOne Road Runner (now Comcast), where she led the marketing, sales and product development for the RoadRunner service. Bumann started out in advertising with Ogilvy & Mather/West in San Francisco, California, Bumann received her bachelor of science in marketing at the University of Colorado at Boulder and later earned her MBA in finance from the University of San Francisco.
Starz Entertainment, LLC, is a premium movie service provider operating in the United States. It offers 16 movie channels including the flagship Starz(R) and Encore(R) brands with approximately 17.5 million and 31.5 million subscribers respectively. Starz Entertainment airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HD, Encore HD, Starz On Demand, Encore On Demand, MoviePlex On Demand, Starz HD On Demand, Encore HD On Demand, MoviePlex HD On Demand, and Starz Play. Starz Entertainment (www.starz.com) is an operating unit of Starz, LLC, which is a controlled subsidiary of Liberty Media Corporation, and is attributed to Liberty Entertainment Group, a tracking stock group of Liberty Media Corporation.
Contact: Eric Becker Executive Director of Corporate Communications Starz Entertainment & Starz Digital Media (720) 852-4065 firstname.lastname@example.org
SOURCE Starz Entertainment