SAN CLEMENTE, Calif., July 5, 2016 /PRNewswire/ -- First Step Beverage, a leader in introducing innovative emerging adult beverages, today announced that Ken Kribel, former SR VP of America to Southern Wine & Spirits, has joined First Step Beverage as a Managing Partner and Chief Sales Officer.
The announcement was made by First Step Beverage Founder and Principle Managing Partner, Brian Cameron.
"I am pleased to welcome Ken to the First Step Beverage family. Ken and I have worked together for over 30 years and Ken has an amazing reputation in the wine & spirits industry and is recognized for his values-based leadership and remarkable results." – Brian Cameron.
Ken will be responsible for selling, managing, and working with key suppliers targeting the regional and national on-premise accounts across the nation.
We are excited about this new partnership and welcome his energy and close relationships with so many industry executives.
First Step Beverage is attractive to both established and emerging alcoholic beverage brands. It enables emerging brands to enter new markets quickly and inexpensively and demonstrate initial market traction (i.e., a test market campaign) before moving on to a traditional distributor. Brand owners also utilize First Step Beverage's wholesale management team that replaces the full time company employee trying to cover multiple states while remaining cost effective. Our company can tailor any program for your brand and utilize the 100+ years of industry knowledge for better results.