CHICAGO, March 22, 2011 /PRNewswire/ -- Ketchum, one of the world's leading public relations agencies, today announced it has been named PR agency of record for Kimberly-Clark's North American Family Care brands after a competitive pitch. The scope of work comprises support for a range of its brands, including Cottonelle bath tissue, Kleenex brand facial tissue, Scott brand bath tissue and paper towels, and Viva brand paper towels. Ketchum has worked with Kimberly-Clark since 2001 to help elevate the equity of these brands through public relations and social media strategies.
"We look to our PR agency partners to work collaboratively with us to create commercial programs designed to drive brand equity and sales success," said Gordon Knapp, president, Kimberly-Clark North Atlantic Family Care. "During the RFP process, Ketchum demonstrated their commitment to our go-to-market approach and goals, as well as their creative capability to help build commercial programs that build our family care brands and business. We look forward to continuing to build upon our long-standing relationship with Ketchum."
As the importance of research and applying audience insights becomes increasingly important, Kimberly-Clark is tapping the multiple resources within Ketchum, including content expertise in brand marketing, marketing to women, sustainability, social media strategy and integrated marketing management.
"Kimberly-Clark is a brand marketing innovator and it's incredibly energizing to work on integrated teams for these iconic brands," said Jerry Olszewski, senior partner and chief client officer, Ketchum. "We appreciate our decade-long relationship and our agency of record role, and we're focused on generating results in the marketplace."
A communications innovator and the 2010 Large PR Firm of the Year (Holmes Report and PR News), Ketchum is a leading global communications consultancy and, operating as Ketchum Pleon, is the largest, most diversified agency in the U.K. and continental Europe. With five global practices – Brand Marketing, Corporate, Healthcare, Food & Nutrition, and Technology – and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network, Ketchum Pleon Change (change and workplace communications) and Ketchum Sports & Entertainment, Ketchum leverages its marketing and corporate communication expertise to build brands and reputations for clients. For more information on Ketchum, a unit of Omnicom Group Inc. (NYSE: OMC), visit www.ketchum.com.