The award has special significance for Hicks, senior vice president and associate director of Ketchum's North American Healthcare Practice. Before joining Ketchum, she served on the Health Academy's Board, where she recommended the development of the Weaver Award and nominated its first recipient.
"Nancy embodies all that should be prerequisite for a PRSA Health Academy Lifetime Achievement Award: a curious intellect, a creative mind, a collaborative style and a committed heart," wrote Dr.
Over the course of Hicks's distinguished career, the past eight years of which have been at Ketchum's
- She developed one of the nation's first campaigns on women and heart disease, for which her client, the Washington Hospital Center, won a PRSA "Silver Anvil" award;
- She conducted a national campaign on incontinence, in partnership with the American Foundation for Urologic Disease, widely credited for heightening awareness of this important health issue;
- She worked with the American Association of Clinical Endocrinologists on a diabetes awareness program that targeted at-risk minority populations and lowered the recommended screening age;
- She co-authored the book "Branding Health Services: Defining Yourself in the Marketplace," published in 2000 by
Hicks currently is writing a book on health care public relations that will be used as a professional reference book and college textbook.
PRSA presents the Lifetime Achievement Award annually to "an individual who, during the course of his or her career, has made outstanding contributions to the field of health care public relations and changed the practice of public relations in America."
"This award is a true celebration of Nancy's career and a recognition of all the strength, wisdom and dedication she has brought to the field of health care PR," said
"Nancy is the consummate professional who puts her clients' needs before all others," said
About the PRSA Health Academy
The PRSA Health Academy promotes excellence in communications and an educational dialogue across the entire health care industry for the professional enhancement of its members. Seeking to enhance the quality and stature of health care public relations, the members of the Health Academy represent a variety of health-care-related organizations including hospitals, health systems, academic medical centers, pharmaceutical companies, public relations agencies, device manufacturers, biotech companies, medical and dental associations, health plans, managed care organizations, insurance companies, long-term rehabilitation facilities, alternative and complementary health organizations, health education and research organizations, foundations, and government health units. The Health Academy offers its members an opportunity to address the latest issues facing health care public relations and the health care industry.
A communications innovator, Ketchum ranks among the largest global public relations agencies, operating in more than 50 countries. With five global practices -- Brand Marketing, Corporate, Healthcare, Food & Nutrition, and Technology -- and specialty capabilities that include Access Communications (high- and consumer-tech PR), Concentric Communications (experiential marketing, events and meetings), MMG (clinical trial recruitment), Ketchum Global Research Network,
SOURCE Ketchum Public Relations