MILWAUKEE, March 22, 2011 /PRNewswire/ -- Records are made to be broken and a Guinness World Record was likely shattered thanks to the help of kids right here in Milwaukee. On March 22, approximately 200 kids at the Daniels-Mardak Boys & Girls Club joined their peers at more than 1,000 Boys & Girls Clubs across the country to break the Guinness World Record for the most people doing "jumping jacks" – or "star jumps."
As part of National Boys & Girls Club Week (March 20-26), Boys & Girls Clubs of America (BGCA) embarked on this initiative with its Clubs across the country through the organization's Triple Play program. This program, supported by founding sponsor, Coca-Cola, and the Anthem Blue Cross and Blue Shield Foundation, encourages kids to eat healthier, become more physically active and increase their ability to engage in healthy relationships.
"We are so proud of all the kids and families who took part in this historic event," said Jim Clark, president and CEO of Boys & Girls Clubs of Greater Milwaukee. "By jumping their way into history they proved that fitness can be simple fun activities like this one that kids can enjoy. Fitness can start with something as simple as a jumping jack!"
To break the current record, more than 278 kids needed to complete the attempt. While the official verdict will come from Guinness in a couple of weeks, all indications are that the record has been broken.
"The Anthem Blue Cross and Blue Shield Foundation is committed to improving health in our communities and is proud to help bring the Triple Play program to Boys & Girls Clubs throughout our state," said Larry Schreiber, president of Anthem Blue Cross and Blue Shield in Wisconsin. "By helping our kids learn healthy habits at a young age we can give them the tools they need to live their healthiest, longest lives possible, and maybe even break some records along the way."
"Coca-Cola is proud to support the Triple Play initiative in partnership with the Anthem Blue Cross and Blue Shield Foundation," said Quinton Martin, vice president, community marketing. "Research shows that this program is working – Triple Play is succeeding in getting kids to exercise more, eat a variety of foods and feel good about themselves. We are committed to promoting programs that help children, teens and adults live active, healthy lifestyles."
Nearly one-third of children and teens in the U.S. are obese or overweight, according to multiple studies. Children and adults can avoid these devastating diseases by adopting and maintaining healthy habits early on.
Jumping jacks are called star jumps in some countries, because the arms, legs and head form a five-pointed star. The record is defined as, "the most people star jumping simultaneously at multiple venues for two consecutive minutes," according to Guinness World Records.
About Boys & Girls Clubs of Greater Milwaukee
Boys & Girls Clubs of Greater Milwaukee is the oldest and largest youth-serving agency in Milwaukee. It offers after-school and summer programming for children ages 5-18, focusing on those who have major life obstacles, most often poverty. The Clubs operates 40 sites, which include six primary locations, 32 school sites, Camp Whitcomb/Mason in Hartland and an extension site at the Ethan Allen School for Boys in Wales. Membership to the Clubs is only $5 per year, per child, but no one is ever turned away based on inability to pay. For more information, visit the Clubs' Web site at www.boysgirlsclubs.org.
About Triple Play
Triple Play: A Game Plan for the Mind, Body and Soul was launched in 2005 by Boys & Girls Clubs of America (BGCA) in collaboration with the Department of Health and Human Services with support from The Coca-Cola Company to encourage kids to eat healthier, become more physically active and increase their ability to engage in healthy relationships. A two-year study of more than 2,000 children ages 9-14 showed that Triple Play succeeded in getting them to exercise more, eat healthier foods and feel better about themselves. The study found that Triple Play kids increased to 90 percent of the federally recommended amount of daily exercise, which is 60 minutes a day for children, while their peers outside the program decreased to 78 percent. To date, Triple Play has helped more than one million kids learn the importance of physical activity and proper nutrition. In 2011, the Anthem Blue Cross and Blue Shield Foundation joined BGCA and Coca-Cola as a Triple Play sponsor. Learn more about the program at www.bgca.org/tripleplay.
About The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 14 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
About Anthem Blue Cross and Blue Shield Foundation
Through charitable grant making, the Anthem Blue Cross and Blue Shield Foundation LLC, an independent licensee of the Blue Cross and Blue Shield Association, promotes Anthem's inherent commitment to enhance the health and well-being of individuals and families in communities that Anthem Blue Cross and Blue Shield serves. The Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to health care challenges, as well as promoting the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation. The Foundation also coordinates the company's annual associate giving campaign and its parent foundation provides a 50 percent match of associates' campaign pledges.
®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. To learn more about the Foundation please visit www.wellpointfoundation.org.
SOURCE Anthem Blue Cross and Blue Shield Foundation