Kodak Celebrates EKTAR Film's First Birthday

The world's finest-grained color negative film turns one year old as Kodak prepares to celebrate Film's 125th anniversary in 2010

Oct 22, 2009, 09:00 ET from Kodak

NEW YORK, Oct. 22 /PRNewswire/ -- Kodak's finest-grained professional color negative film, KODAK PROFESSIONAL EKTAR 100 (EKTAR 100) Film has turned one year old! Since its release in September of 2008, EKTAR 100 Film has taken the photography world by storm with its high saturation, ultra-vivid color, and smooth, nearly undetectable grain.

"Next year we're celebrating film's 125th anniversary," said Steve Decker, Vice President of Kodak's Film, Photofinishing and Entertainment Group, "and we're happy that, as this historic landmark approaches, we continue to innovate. Just a year ago we launched EKTAR 100 Film in 35 mm format and some six months later introduced it in 120 format to an extremely enthusiastic response. It's another great product that continues to fill the needs of film photographers as the art evolves."

At the annual Photo Plus trade show in New York City, Kodak will be celebrating the film's first birthday by:

  • Announcing an exciting photography contest seeking the best images captured with KODAK PROFESSIONAL EKTAR 100 Film (details below).
  • Giving away samples of EKTAR 100 Film in 135 and 120 formats for photographers to sample.

While digital cameras are a popular choice amongst every photographer type (from moms shooting their children's first birthdays to high-fashion photographers at an editorial shoot), film holds an important role in today's photography. In fact, many professional photographers use both film and digital image capture, for a variety of reasons. While digital generally wins on the convenience front, film photographers grabbing another roll cite the following:

  • Film has a unique "look and feel" that digital cannot replicate.
  • Film eliminates the "shoot now, edit later" philosophy; film encourages the photographer to carefully consider each shot, eliminating time-consuming post-production.
  • Film leads to more printing and a tangible result, rather than digital files that often live online only.

"Digital photography has been a great help to pros, and I'm grateful for its introduction," said internationally-acclaimed photographer Jonathan Torgovnik. "However, even with the great digital options out there, I continue to reach for KODAK Film for the projects I'm most passionate about. Digital simply doesn't offer what film does in terms of both the results and the experience."

KODAK PROFESSIONAL EKTAR 100 Film Photography Contest

Film enthusiasts are encouraged to shoot EKTAR 100 Film, scan their results and upload them to http://www.flickr.com/groups/kodakektarcontest- starting today! The entry period will run through December 31st, 2009. The collective judging period will last one month after entries close, with winners announced on or around February 1st. This contest is open to United States residents only. First Place winner will receive one year's supply of EKTAR 100 Film up to 1200 rolls; an all-expense paid "Adventures by Disney" travel package in North America for two people; feature on kodak.com, and feature of their image on Kodak's New York City Times Square Gallery; Second Place winner will receive 600 rolls of EKTAR 100 Film; feature on kodak.com, and feature of their image on Kodak's New York City Times Square Gallery; Third Place winner will receive 300 rolls of EKTAR 100 Film; feature on kodak.com, and feature of their image on Kodak's New York City Times Square Gallery; and five Honorable Mention winners will receive 20 rolls of EKTAR 100 Film, feature on kodak.com, and feature of their image on Kodak's New York City Times Square Gallery.

About KODAK PROFESSIONAL EKTAR 100 Film

Over the last year, EKTAR 100 Film has won three prestigious industry awards, been praised by top photography trades and bloggers and earned the trust of many accomplished photographers and enthusiasts for multitudes of projects. In February 2009, Kodak released the film in 120 format due to high demand from photographers worldwide.

About Kodak

As the world's foremost imaging innovator, Kodak helps consumers, businesses, and creative professionals unleash the power of pictures and printing to enrich their lives.

To learn more, visit http://www.kodak.com and follow our blogs and more at http://www.kodak.com/go/followus.

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2009

Kodak, Kodak Professional and Ektar are trademarks of Eastman Kodak Company.

SOURCE Kodak



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